Transcript
Welcome!
Breaking Ground with Gen Z
Presented By: Matthew P. Cowley | Assistant Director for Career & Professional DevelopmentLisa D’Souza |Director of Career and Leadership Programs
Matthew P. CowleyAssistant Director for Career & Professional Development
Career Resource Center
Currently pursuing a PhD in Social Foundations of Education
Master of Education in Higher Education Administration
Bachelor of Arts in Public Administration
Dothan, AL
Educated Leader to Educating Leaders
Input | Intellection | Ideation | Strategic | Connectedness
Lisa D’SouzaDirector for Career & Leadership ProgramsHeavener School of Business
Master of Education in Student Personnel in Higher Education
Bachelors of Arts in Business Management, and Psychology
Former College Recruiter for JCPenney
Miami, FL
Harmony | Empathy | Consistency | Achiever | Responsibility
Agenda
Ice Breaker Get to Know Generation Z Recruit Generation Z Activity Breakout Conversations
Ice Breaker
Work with your neighbor to match the characteristics below to the appropriate generation Baby Boomer – Mid 1940s – Early 1960s Generation X – Early 1960s – Early 1980s Generation Y - Early 1980s – Mid 1990s (Millennials) Generation Z - Mid 1990s – Beyond (iGen)
The true “digital natives” Prefer to spend money on non-material purchases Latchkey kids, pessimistic about retirement Nonconformists
Introducing Gen ZVideo
Who is Generation Z?
Born: 1995 - 2010
Population: 2.52 Billion
Entrepreneurship and
Innovation
“Always On” Generation
True Digital Natives
Value Order, Structure &
Predictability
Most Diverse U.S. Generation
Shortest Attention Span
Generation Z Work Values
• Will desire new projects that are directly tied to the business’ success
Entrepreneurial
• Wants “generous” pay, but is not driven by money
Less influenced by money
• They want their ideas, opinions and contributions to be valued regardless of their age.
Want to be taken seriously
Top Priorities in Job Search1. 64% Opportunities for
career growth2. 44% Generous pay3. 40% Making a difference or
having a positive impact on society
4. 38% Structured/stable work environment/job security
Recruiting Gen Z Generation Z @ Work
• Prefer face-to-face communication- especially with managers and want consistent and frequent feedback
• Believe that previous generations move and change too slowly
• Require information on-demand
• Want to make direct contributions to company success or they may leave for another company or start a business of their own
• May resist fitting into existing approaches to work, or in some cases job roles
Recruiting Gen Z What can marketing tell us?
When it came to college recruitment- 44% of students thought that colleges advertising on TV made the colleges and universities seem desperate
One survey showed that 50% of Gen Zers use YouTube to learn about new products vs 35% who read emails about them
Emails that contain videos and photos are much more likely to be seen. Generation Z is inundated with content from multiple sources, so marketing needs to be exciting
Recruiting: Communications
Visual Snackable Personal
Individual employee spotlights Day in the life stories
Engage in social media, but be careful- Some like being contacted directly via social (@mentions on Twitter), but some may feel that
this is unprofessional Treat your candidates like individuals and not just another number
Recruiting: Start Early
47% of respondents across 46 countries would consider starting a career immediately after high school
60% would welcome employer education in lieu of a college degree College recruitment needs to target underclassmen
Recruiting: Communicate Value
Work/life balance is critical Would prefer part-time work over long hours and higher pay 51% say flexible work is the career goal that’s most important
Seek companies that positively impact society Employer branding should reflect genuine commitment to social causes
Activity
Planning a Successful Recruiting Future
Breakout
Group Discussions Social Media & Digital Engagement On Campus Recruitment (moving away from info sessions, changes to career fairs) Diversity recruitment Beyond recruitment (company culture, supervision and experience once they’re onboarded)
Communicating w/ Gen ZVideo
Questions?
Ask Away!
Sources
top related