Transcript
BRAZIL
Vu Le Nguyen 1158084
Truong Phuong Quyen 1158114
Le Phuong Nhi 1158089
Trinh Quang Anh Vu 1158159
Nguyen Thi Nhu Thao 1158130
CULTURAL ANALYSIS
Relevant historyGeographic settingCommunicationSocial InstitutionsReligionLiving conditionsLanguage
RELEVANT HISTORY
In 1500, the Portuguese names Pedro Alvares Cabrai was discovered Brazil
Brazil gained it’s independence from Portugal in 1822
Abolished slavery in 1888In the 19th century coffee
took the place of sugar as Brazil's most important product
GEOGRAPHICAL SETTING
Located in the northeastern part of South America
5th largest country in the world
Largest country in Latin America
Central and southern parts of the country is the Brazilian plateau
Brazil rightly called a "land of contrasts"
COMMUNICATION
Touching is common. Kissing on both cheeks is common among family members, relatives, friends and acquaintances
Handshaking, kissing, hugging, patting, embracing and holdings hands are common forms of greeting
SOCIAL INSTITUTIONS
Family's are large and normally include extended family
Nuclear family's with three children are becoming more common
SOCIAL INSTITUTIONS
Both sexes share in decision makingChildren rarely leave home before they are
marriedChildren normally live at home until they
are 30Family ties are very strongFamilies are becoming more urbanized Women are living home and moving into the
workforce
SOCIAL INSTITUTIONS
Parental roles vary by regionLiteracy throughout Brazil is 88%Children are required to attend school
for a minimum of 8 years Each Brazilian state has a governor
and legislatureBrazil is based on Roman code
RELIGION AND AESTHETICS
74% of Brazilians are Roman Catholic
Other religions +Protestant: 15.4%+Spiritualist: 1.3%+Voodoo: 0.3%+No religion: 7.4%
RELIGION AND AESTHETICS
Giving the “ OK “ to a Brazilian is offensive !!It’s mean “ Screw you”
LIVING CONDITIONS
Biggest meal is eaten in the middle of the day Types of food consumed is determined by
class level Main dish for all Brazilians to consume is
rice, beans, and manioc
LIVING CONDITIONS
Housing in urban Brazil is very similar to the United States
Generally houses have two stories
Brazilians are faced with water shortages so water tanks are placed on the roof to alleviate issues
LIVING CONDITIONS
In the urban areas of Brazil, most people prefer modern clothing
Young men wear jeans and T-shirtsShort skirts and dresses are very popular
among womenBusinesswomen usually polish their nails and
wear light make-up in the working environment
Never wear the colors of the Brazilian flag, green and yellow. It's not a suitable combination
LIVING CONDITIONS
The traditional clothing of Brazil varies from region to region
Brazilian clothes are comfortable, vividly colored, beautifully crafted and decorated with attractive accessories
LIVING CONDITIONS
Soccer is Brazil’s passion!!
Rio de Janeiro is the largest soccer stadium in the world which seats 200,000 people
Lower class individuals usually go to samba school
LANGUAGE
The official language is Portuguese
There are more than 200 tribal groups that speak indigenous languages
Some upper class individuals speak English, and other languages such as German, Italian, Spanish etc.
ECONOMIC ANALYSIS
PopulationEconomic statisticsDevelopment in Science and Technology
Distribution ChannelsMedia
POPULATION
The total population approximately 188 million
+Male: 92,949,000+Female: 95,130,000
Ethnicity
POPULATION
Age DistributionAge Population
0-14 years 48,431,000
15-64 years 128,166,000
65+ years 11,482,000
ECONOMIC STATISTICS
2012 Gross Domestic Product: $2,223 trillion
Resource & Minerals+Bauxite+Gold+Iron Ore+Nickel+Timber+Hydropower
DEVELOPMENTS IN SCIENCE & TECHNOLOGY
Processing sugarcane into ethanol 90% of vehicles sales are flex-fuel powered Ethanol sales expected to double from 2009-
2015
DISTRIBUTION CHANNELS
Approximately 800,000 retail stores Located in urbanized areas Top stores
+Carrefour +Sonae+Walmart
PRIMARY INDUSTRIES
_ Coffee took an essential part of the Brazilian history
_ Coffee was the main export in Brazil
MEDIA
Media Medium Percentage Reach
Television 98.2%
Radio 90.3%
Magazines 49.4%
Newspaper 48.1%
Internet 19.5%
Cinema 17.3%
Thank you for your attention !!
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