Transcript
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Turn content into an epidemic
David Szabo
Seed Investment Deck
Brandvee Limited
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Brandvee is a predictive engine that helps marketers spend their social budget more effectively on content
promotion by increasing shares.
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Social sharing killed free engagement. Home page traffic and organic reach are both dead.
Pag
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(mill
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2010 2011 2013
Home page traffic (source: NYT)
Org
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f all
page
s (%
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2
2.44
2.88
3.32
3.76
4.2
Oct '13 Nov '13 Dec '13 Jan '14 Feb '14
Organic reach of top FB pages (source: Ogilvy)
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Marketers still haven’t cracked the social sharing code.
Virality is still “Jedi marketing”
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Content promotion is a nightmare for today's marketers…
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
“I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before.”
Mark Zuckerberg$0B
$5B
$10B
$15B
$20B
$25B
$30B
$35B
$40B
2013 2014 2015 2016 2017
Social ad spend worldwide ($ billion)
…and while spending grows, these nightmares are getting worse…
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
In-house solutions
Buzzfeed & NYT have deve loped the i r own proprietary tools which they don’t share.
Web analytics tools
Unable to track generations of sharers, however these a r e t h e b e s t c u r r e n t predictors of viral traffic.
Promotion networks
P u b l i s h e r s a r e a n underserved segment for these networks: the best they can do is optimising for clicks but not social sharing, unable to prove the viral effect of their traffic.
…without any sign of a proper solution.
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Brandvee makes nightmares go away with new school social intelligence.
What you see
(old school)
What really happens
(new school)
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Step 1. Maya - our chatbot - sends a message when a content should be promoted
Step 2. Additional insights are available via our online platform prior to promoting said content
Step 3. Our performance reports are extraordinary sales tools, proving virality and influence
Brandvee uses predictive analytics to recommend content for promotion.
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
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Week 1 Week 2 Week 3Additional viral lift for 1000 impressions
Brandvee helped FourFourTwo increase social ROI by 30%
FourFourTwo got 83% more shares on promoted content after switching to Brandvee.
Currently for every $10,000 spent, they are now getting an additional $3,000 worth of traffic due to virality for free.*
New school social intelligence brings 30% higher social ROI without any major changes to the client’s workflow.
*after deducting Brandvee’s costs
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Integration & automation
Brandvee’s goal is to build an automated content promotion m a c h i n e f o r c o n t e n t marketers. Our clients use B r a n d v e e ’ s d a t a t o benchmark these networks based on viral effect.
Proprietary technology
O u r p r o p r i e t a r y t e c h redef ines shar ing f rom scratch using network & data science, content marketing, w e b a n a l y t i c s a n d mathematics.
No friction & high lock in
Chatbots are rep lac ing dashboards. Less friction, higher lock in, and our chatbot’s intel drives twice as m u c h s h a r i n g a s o u r competitors’.
Unfair advantages
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
David Szabo CEO
@szabodav
Sales & product; marketing and data science
background
Zoltan Molnar CTO
@molnarzol
Tech & architect; CS and applied maths background
AdvisorsDavid PrasherManaging Director at Haymarket
David Prais Entrepreneur, Investor
Gyorgy Sagi Network Scientist
The Founders
Tamas Torok Inbound marketingBlogger, contributor at Social Media Examiner, Social Media Today, MarketingProfs
Attila Varga Senior Software EngineerCS background, built Telekom Hungary’s text login system single-handedly at 19
The Team
Building businesses for over 5 years
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Milestones & financials
£0K
£63K
£125K
£188K
£250K
£313K
£375K
£438K
£500K
2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2 2016 Q3Cash in bank ARR
Beta tests started
£50k investment from Collider
£100k follow on from Collider
Beta tests ended
Started sales
First enterprise client £100k bridge round
Break even
Hire dev & sales
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
Upcoming partnerships & campaigns
Brandvee Limited, 2015 / @brandveeapp / brandvee.com / Confidential
David Szabo Co-founder & CEO
@szabodav david.szabo@brandvee.com
07951 706924
We’re raising £100,000 in equity
Give us a call & let’s meet!
Find more at: brandvee.com/investor
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