Brand Trivia Business Quiz 13

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This Quiz is brought to you by:

Ignored Learning Solutions LLP

We deal with everything that make you think.

Visit our website for more.

Brand Trivia Quizzes are compiled by

Hitesh Kamboj for his blog http://brandtriviatoday.blogspot.in/

Hitesh has been kind enough to allow us to share his work.

Q1-on the next slide

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1) George Allen, an Englishman who had had great success in the tea business in north-east India, he set to form

something in Allahabad in mid 1860's. Which was later sold to the Thapar Group in 1990 which gave the national wings

to this brand. Today it is owned by Chandan Mitra a politician and Journalist. Tell me what I am talking

about ?

Logo on the next slide

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ANSWER – on next slide.

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Q.2 on next slide

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Logo on the next slide

2)To fight the illiteracy and to emphasize the importance of the writing, X brand came in cooperation with UNICEF and launch this campaign "Signature for Good" in which they asked 149 celebrities to write a personal statement beginning with, "I like to write because.......".These statements were later auctioned off by UNICEF. Id. which brand initiative was this for education campaign & what is the significance of 149 celebrities ?

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ANSWER – on next slide.

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Q.3 on next slide

Montblanc Pen, for its 149 Fountain Pen

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Logo on the next slide

3) About what brand/product is Mahatma Gandhi reported to have remarked, ”One of the few useful things

invented''?

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ANSWER – on next slide.

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Q.4 on next slide

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Logo on next slide

4) What marketing strategy was invented by Brownie Wise, who developed it for the Tupperware company in the early

1950's. and became the reason of success of Tupperware ?

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ANSWER – on next slide.

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Q.5 on next slide.

The party plan or hostess parties, a method of marketing the products by hosting a social event at some place during which a product will be demonstrated

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Logo – on next slide.

5) In 2012 which company re-branded its International Coffee and Tea business as D.E MASTER BLENDERS 1753 and North American Retail and Food service business as

Hillshire Brands Company?

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ANSWER – on next slide.

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Q.6 – on next slide.

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Logo – on next slide.

6) This is the second oldest central bank in the world. Sometimes known as the “Old Lady” of Threadneedle Street, the Bank was founded in 1694 with a founding

charter that stated its purpose was to “promote the public good and benefit of our people”. Id which entity is

this (logo in pic) ?

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ANSWER – on next slide.

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Q.7 – on next slide.

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Logo – on next slide.

7) In advertising layouts (or any written text, for that matter), what is

`kerning'?

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ANSWER – on next slide.

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Q.8 – on next slide.

The Space between the letters

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Logo – on next slide.

8) What term is used to refer the countries which are politically unstable, economically depends upon the exports of a limited resources & are commercially

exploited for private profits by the State itself. Honduras and Guatemala only the two countries which have been dubbed _________ in 20th century. The term was first

coined by American author Henry in his 1904 book of short stories "Cabbages and Kings". What term ?

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ANSWER – on next slide.

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Q9-on next slide

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Logo – on next slide.

9) Which company's famously advertised vision statement is `The Network is the Computer'?

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ANSWER – on next slide.

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Q10 – on next slide.

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Logo – on next slide.

9) Id the this author, a Hungarian-born famous American businessman ?

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ANSWER – on next slide.

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THANK YOU

Andy Grove

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