Transcript
BRAND NARRATIVES
Company LOGO
www.company.com
WHAT IS A BRAND NARRATIVE?
• Story created by the company or its
stakeholders
• Provokes conversation and is shared
among people
• Describe some part of brand history,
brand identity, personality, or its values
Company LOGO
www.company.com
Company LOGO
• Brand narratives are spread more quickly
• People can connect with narratives and
take an active role in them
• Different ways – video, music, photos, etc.
How does social media help?
www.company.com
What are some brand narratives that have been
developed WELL?
•relaxation, happiness, and having fun•tradition and history •touches peoples’ emotions•costumers IDENTIFY with this lifestyle
www.company.com
What are some brand narratives that have been
developed WELL?
• Natural beauty is true beauty &
Dove supports real beauty• Commercials + Dove Self Esteem
Fund to spread the story behind this narrative
• Women & Girls can connect on an EMOTIONAL level
www.company.com
What are some brand narratives that have been
POORLY developed?
www.company.com
What are some brand narratives that have been
POORLY developed?
www.company.com
RECOMMENDATIONS
www.company.com
RECOMMENDATIONS
www.company.com
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