Brand for Demand - Creative Lead Generation

Brand for demand

(OR HOW CREATIVITY GENERATES LEADS)

Marti Konstant

@martikonstant

Brand for Demand Marti Konstant Marketing Hackathon

Creativity creates interest. provoke. Brand for Demand Marti Konstant Marketing Hackathon

captivate. Creativity needs to also have depth to engage us.

Brand for Demand Marti Konstant Marketing Hackathon

inter C’mon join the conversation!

But unless you interact it doesn’t count.

act. Brand for Demand Marti Konstant Marketing Hackathon

your customers are stalking you. Do you know WHERE they are?

random access (not linear)

Brand for Demand Marti Konstant Marketing Hackathon

jump in! Come visit all the hangouts.

Brand for Demand Marti Konstant Marketing Hackathon

2 success stories

Brand for Demand Marti Konstant Marketing Hackathon

Iggy

Innovationness

Kick-Ass

Smart

Brand Values Example For Software Company

Brand for Demand Marti Konstant Marketing Hackathon

Create a brand mascot and other social objects -

Iggy started out as just fun.

But then one day he went to work.

He got his own Flickr account.

Now he’s a mascot and ambassador.

He’s a shared social experience.

Brand for Demand Marti Konstant Marketing Hackathon

A truly social object.

Brand for Demand Marti Konstant Marketing Hackathon

GeekTV Brand for Demand Marti Konstant Marketing Hackathon

Create sharable, fun, educational content.

GeekTV Brand for Demand Marti Konstant Marketing Hackathon

Nurture. How are you? Continue the conversation. engage. Brand for Demand Marti Konstant Marketing Hackathon

Yes, we can bring market-leading virtualization to Europe

One year & still kickin’ ass

Iggy does Dallas

Google had an HTC dream & we’re in it

Live, from Sydney-do microkernels really suck?

When does size matter?

Brand for Demand Marti Konstant Marketing Hackathon

Sample headlines that engage

Brand for Demand Marti Konstant DemandCon March 2012

results. 1.5 billion devices

Marketing fills 70% of pipeline

A community of thousands

meet Kate. Marketing Director for Apkudo

Brand for Demand Marti Konstant Marketing Hackathon

The company & product launch

effortless. intuitive. fun.

community.

Provoke with a promise.

Captivate with zen.

+ = +

Create buzz.

= Programmers like beer!

Interact. Create community.

Make ‘em part of the story.

results.

Buzz

Over 1,100 developers

Waiting list

Brand for Demand Marti Konstant Marketing Hackathon

provoke. captivate. interact. Brand for Demand Marti Konstant Marketing Hackathon

join the conversation!

Marti Konstant

@martikonstant

Brand for Demand Marti Konstant Marketing Hackathon