Transcript
ABBAS ALI ISMAILCOO - TRENDSETTER
Brand Advertising& Promotion Techniques
What is a Brand?
An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.
Advertising Mediums
TelevisionRadioPress/NewspaperCinemaOutdoorDigital/Internet
Advertising Mindset
“When you do the common things in life in an uncommon way, you will command the attention of the world.”
-- George Washington Carver
Medium Ranking
1. TV2. Outdoor3. Newspapers4. Radio5. Magazines6. Internet
Outdoor Advertising Industry
OOH (Out of Home) in Pakistan has been experiencing unprecedented growth over the last few years.
The OOH Industry is Pakistan is being run by over 500 Outdoor Vendors and around 400 Retail vendors which clearly indicates the fragmentation in the industry.
The total number of site structures in Pakistan is more than 11,500 (a rough estimate by OOH experts).
Outdoor Mediums
SpectacularsBridge
BrandingHoardingsBus SheltersWelcome SignsGantry SignsPylon SignsMopy SignsBuilding Wraps
Vehicle Branding
Street FurniturePole SignsLED ScreensCorrugated SignsStreamersBannersShop FaciaDisplay Stands
Outdoor Mediums
Spectaculars
Outdoor Mediums
Spectaculars
Outdoor Mediums
Spectaculars
Outdoor Mediums
Hoardings
Outdoor Mediums
Gantry Signs
Outdoor Mediums
Bridge Branding
Outdoor Mediums
Vehicle Branding
Branding Ideas
Branding Ideas
Branding Ideas
Conclusion
Promise, large promise, is the soul of an advertising.
-- Samuel Johnson
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