Borkholder Buildings Dealer Mtg - Importance & Tips for Web Marketing

Digital Hill Multimedia

14 years of experience – 500+ active clientsWeb Design, Internet Marketing, Social Media, Application Development

www.DigitalHill.com 229 S. Main Street Goshen, IN 46526 888.537.0703

Digital Hill Multimedia, Inc. www.DigitalHill.com

Web Marketing Overview What we’ll cover today…

• Web Trends• Search on the Web• Website Keys• Tips & Ideas

Digital Hill Multimedia, Inc. www.DigitalHill.com

Why Use the Web? Reason 1

• 80% of Americans are using the web to check out a business before visiting their physical location!

– Your Website is often a “First Impression” of your business.

• Is content current?• Is it easy to use?• Is there consistently new content to make me want to come

back?

Digital Hill Multimedia, Inc. www.DigitalHill.com

Why Use the Web? Reason 2

• Over 14 Billion Searches on Search Engines per month in the U.S. alone.

• Roughly 470 million searches per day• People use search engines to find products and

retailers!!

Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Trends on the Web• March 2010 Search

Engine Marketshare(Source: Hitwise)

• Google: 65%• Yahoo: 15%• Bing: 14%• Ask: 3.5%

Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Tips for Google

• Use “OR” to broaden the search. • This can be useful if you’re looking at researching a topic

but you’re not sure which keywords will return the information you need. It can be particularly handy in conjunction with the “site:” operator. For example, you could try this search: GTD OR “getting things done” site:webworkerdaily.com

Digital Hill Multimedia, Inc. www.DigitalHill.com

“OR” search results…

Digital Hill Multimedia, Inc. www.DigitalHill.com

Search Tips for Google

• Exclude specific terms with the “–” • You can narrow your searches using this function. For

example, if you’re looking for information about American Idol but don’t want anything about Simon Cowell, you could try searching Google for:

“american idol” -cowell

Google is not your only concern today!

craigslist

Today you must focus on multiple dimensions:

- Page Rank- Lead Capture- Multiple “Platforms” – web, mobile, social- Reputation Monitoring

Manager Area Tool Bar

PageEditorView

Search Engine Optimization• Easily customize Title Tags and review Meta Data

SEO Friendly URL’s - http://www.goevergreenrv.com/page/61/Green

Search Engine Optimization

Keyword Blogging- Share tips, your expertise, how to

Internet Marketing involves keyword marketing to establish a large footprint for you company online.

4 out of the 10 possible page #1 results including spots 1, 2, 5, & 6.

“Web Footprint Building” significantly increases your ability to garner leads!

Large footprint = less competitors on page 1

1

2

3

4

Lead Generation – Design is Key

Lead Capture

Opt-in Forms

Mobile Sitesexponential growth

Social Media

Not a fad, but a platform forengagement, cultivation, and lead capture

Digital Hill Multimedia, Inc. www.DigitalHill.com

Why use Social Media?• Because 3 out of 4 Americans use some form of

Social Media; & people now spend more time on social sites than with personal e-mail.

• Reach further with your message– Advertise / Expand Awareness of your Brand– Go to where your customer’s are (55 minutes a day)– Low cost of implementation compared to other

marketing• Another Channel to Generate Sales Leads

– Build Relationships / Rapport• Gauge Customer Satisfaction

– Get Customer feedback– Provide customer service

Summary:• Where are the people? Where are you?

– Web, Mobile, Social Media

• Page rank is important, but multiple showings on Page 1 is even better;

• Being accessed easily anywhere via mobile is growing rapidly;

• Facebook is critical as fans become your conduit and message bearers

Digital Hill Multimedia, Inc. www.DigitalHill.com

• Update your site!• Consider a blog• Get your site optimized• View and Download the Slides• Create a monthly new content plan, stick to it!

•I will post the slides online. To find out the url, go to:

•www.Facebook.com/DigitalHill and it will announced there.

What to do?Twitter.com/DigitalHillFacebook.com/DigitalHill

QUESTIONS?