Bob Hale from HAR on the Ever-Evolving Real Estate Industry

INNOVATION +CONSUMERS =DISRUPTION

DISRUPTION INEVERY INDUSTRY

In 2012, there were 14 billion instances of pirated content online – movies & TV shows

If cable operators drop TV service, charging only for broadband, channel owners would have to sell directly to the public or through Web outlets.

Netflix has 29 million paying subscribers and Aereo lets users watch broadcast channels via the Internet. If cable companies lose content, they can still charge for Internet access. What about satellite TV providers like Direct TV and Dish Network that do not offer broadband?

Google is expanding its ultra fast Internet offering, Google Fiber. But Google is a threat in another way, Chromecast will give it data about users viewing habits, which it will sell to advertisers.

Netflix has as many subscribers as Time Warner Cable and its stock increased 25% in one day. In the last 12 months, paid TV has lost nearly

1 million subscribers.

Digital Camera Sales Down 41%Smartphone sales up 47%

Quality vs Convenience

HOUSTON??

Agent spend with NAR & Zillow

WHAT IS IMPORTANT TO REAL ESTATE CONSUMERS?• Lead Response• Agent Ratings• Transaction Tracking Tools• Home Values• Mobile

300,000 Ratings

Deal Room (TM) Used by 100% of REDFIN AgentsConsumers may view their transactions

WHAT IS HAR’S RESPONSE?• Lead Response• Agent Ratings• Transaction Tracking Tools• Home Values• Mobile

3,966 Agents Survey Clients 4.94/5.00Total Surveys Sent to Clients 137,370 (54% Response)

• 71 Firms – 6,248 agents • 43,275 transactions in the past 12 months

Save Searches Bookmarks Email Notifications

290,834 313,469 30,000/Day

MyHomeFinder

349,895 Registered Users

5,303,751

Please indicate which of the following programs and services offered by the Houston Association

of REALTORS you use or benefit from.

  Geography : United States

 Universe : Home and Work

  Time Period : July 2013

Key Measures Target : Total Audience

Real Estate [Undup.] Media :Real Estate [Undup.]

  Date : 9/5/2013©2013 comScore, Inc

MediaTotal Unique Visitors (000)

Total Minutes (MM)

Total Pages Viewed (MM)

Total Visits (000)Average Minutes

per VisitAverage Visits

per Visitor

Total Internet : Total Audience 225,359 435,542 611,016 17,199,505 25.3 76.3 Real Estate 72,727 3,111 3,559 356,840 8.7 4.9

1 ZILLOW.COM 24,560 521 441 105,856 4.9 4.32 TRULIA.COM 15,930 298 324 50,736 5.9 3.23 REALTOR.COM 12,987 307 372 40,454 7.6 3.14 ForRent.com & Homes.com Network 7,481 85 97 13,620 6.2 1.85 MSN Real Estate 5,007 42 84 39,746 1.1 7.96 Apartments.com Sites 3,679 32 34 8,292 3.8 2.37 Coldwell Banker 3,544 50 54 8,876 5.6 2.58 APARTMENTQUEST.COM 2,877 3 7 6,988 0.5 2.49 LoopNet Sites 2,594 49 74 7,136 6.9 2.8

10 AOL Real Estate 2,309 7 9 3,768 1.9 1.611 Century 21 International 2,224 22 18 4,607 4.7 2.112 UHAUL.COM 2,165 49 64 4,403 11.2 2.013 REDFIN.COM 1,954 32 29 6,516 4.9 3.314 Internet Brands Real Estate 1,634 11 14 3,688 2.9 2.315 NCI Interactive 1,424 8 14 3,530 2.3 2.516 MYNEWPLACE.COM 1,408 5 7 2,178 2.3 1.517 ZIPREALTY.COM 1,375 17 21 3,483 4.8 2.518 RE/MAX, LLC. 1,226 11 13 2,005 5.5 1.619 Vertical Brands 1,163 5 7 1,727 2.7 1.520 CURBED.COM 936 13 11 2,606 5.0 2.821 MOVOTO.COM 920 8 14 1,672 4.7 1.822 FORSALEBYOWNER.COM 848 2 4 1,125 2.2 1.323 MLXCHANGE.COM 837 36 62 4,374 8.1 5.224 HOMEFINDER.COM 825 6 10 1,336 4.6 1.625 HOMESNAP.COM 797 2 2 1,103 2.1 1.426 CONNECTWITHLIFE.COM 740 1 1 827 0.8 1.127 KW.COM 727 6 12 1,903 3.3 2.628 WEICHERT.COM 725 7 9 1,147 5.8 1.629 HAR.COM 689 19 51 2,600 7.2 3.830 BLOCKSHOPPER.COM 638 2 2 770 2.1 1.2

Hitwise Data Top 10 Websites in Business and Finance - Real Estate ranked by Visits from Texas

4 Rolling weeks ending September 29, 2012 Websites Visits %

1 HAR.com 9.29% 2 Yahoo! Homes 7.82% 3 Trulia.com 7.33% 4 Zillow 6.16%

5 Realtor.com 5.31%

6 Homes.com 3.07% 7 AOL Real Estate 1.68% 8 Apartment Guide 1.58% 9 MSN Real Estate 1.49% 10 Rent.com 1.47%

Top Texas Websites

 Geography :

HOUSTON, TX

  Time Period :July 2013

 Target : Total

Audience

Key Measures (Local Market) Media : Real Estate [Undup.]

Real Estate [Undup.] Date : 9/5/2013

Media Total Unique Visitors (000)

Total Minutes (MM)

Total Pages Viewed (MM)

Total Visits (000)

Average Minutes per

Visit

Average Visits per Visitor

Total Internet : Total Audience 3,091 6,550 8,740 241,909 27.1 78.3 Real Estate 1,251 74 97 9,958 7.4 8.0

1 HAR.COM 384 13 35 1,665 7.5 4.32 ZILLOW.COM 236 4 3 1,121 3.4 4.73 REALTOR.COM 194 3 3 495 6.4 2.54 TRULIA.COM 170 4 4 684 6.1 4.05 ForRent.com & Homes.com Network 135 2 2 279 6.7 2.16 LoopNet Sites 65 1 1 109 6.0 1.77 Apartments.com Sites 55 1 1 118 6.0 2.18 Internet Brands Real Estate 54 0 1 125 2.9 2.39 APARTMENTQUEST.COM 48 0 0 108 0.3 2.2

10 UHAUL.COM 40 0 1 63 6.7 1.611 NCI Interactive 35 0 0 92 1.4 2.712 MYNEWPLACE.COM 32 0 0 58 1.6 1.813 ZIPREALTY.COM 19 0 0 27 6.0 1.414 UMOVEFREE.COM 17 0 0 49 7.1 2.8

2012 HAR.COM LEADS & REFERRALS

(Not Including Mobile)

• 714,113 Agent & Broker Leads

@ $20 = $14 Million Value

• 3,670,366 Referrals to Agent & Broker Websites

@ $5 = $18 Million Value

NEW CHALLENGES!

SO WHAT DO WE DO?• Respond Respond Respond…to

LEADS!• Get Rated & Share Your Ratings• Provide Your Consumers Access

to TM• Be the Source of Home Values• Get Mobile

Do Not Be Afraid to Innovate