BMS syllabus all - SNDT Women's Universitysndt.digitaluniversity.ac/WebFiles/BMS_syllabus_all.pdfSuggested Books 1. Business Environment by Francis Cherunilam, Himalaya Publishing
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Semester I
1. Principles of Management Sr. No.
Topic Weightage (Marks)
1. Nature and scope of Management Meaning, significance and objectives of Management, Management as a process, management as-an art, science and profession
10
2. Management Schools of Management Thoughts Classification of various schools of Management thought with special emphasis on the neo classical school
10
3. Planning Meaning, importance, elements, process, forecasting, MBO
20
4. Organizing and Staffing Meaning, importance, process, types of organizations
20
5. Leading (a) Motivation – meaning, importances and theories of
motivation (Maslow’s theory and Theory X and Y) (b) Leadership – meaning, importance and leadership styles (c) Communication – Meaning and importance
20
6. Control – meaning, importance, process and techniques
20
Suggested Books 1. Essential & of Management by Harold Koontz and Cyril
O’Donnel, 5th edition published by Tata McGraw-Hill. 2000
2. Mastering Basic Management by E.C. Eyre, MacMillan, 1982
2. Business Environment Sr. No.
Topic Weightage (Marks)
1. Introduction to Business Meaning, definition and characteristics of business Objectives of Business (organic, economic, social, human and national)
16
2. Forms of business organizations Sole proprietors, partnership firms, companies and cooperatives societies
16
3. Formation of business Promotion, registration, incorporation and raising finance
16
4. Business Growth Measures of growth, merits and demerits of growth, internal growth (expansion and diversification) and external growth (mergers and acquisitions)
16
5. External Environment STEP Analysis : social influences, technological influences, economic influences and political influences
16
6. Environmental Analysis SWOT Analysis and environment appraisal
20
Suggested Books 1. Business Environment by Francis Cherunilam, Himalaya
Publishing House, 2004 2. Business Environment by Suresh Bedi, Tata McGraw Hill, 2004
3. Introduction to Computers Sr. No.
Topic Weightage (Marks)
1. Introduction Overview of Personal Computer Systems Classification of Computers Historical Development of the Personal Computer
10
2. Computer Peripherals Chips, I/O Bus, Memory, Disks, Monitors, Backup Devices, CD-ROM Technology, Output Devices, Various kinds of printers
10
3. Application packages Word processors (MS-WORD) Spreadsheets (MS-Excel) Presentation Packages (Ms-Power Point)
50
4. Viruses 10 5. Internet Fundaments
1. Computers and Common Sense by Hunt and Shelly 2. Computers, Today, DInesh K. Casandra 3. The PC Bible, (Ed) Eric Knoor 4. PC Secrets, Abacus Publication
20
Suggested Books 1. Computers and Common Sense by Hunt and Shelly 2. Computers, Today, DInesh K. Casandra 3. The PC Bible, (Ed) Eric Knoor
4. PC Secrets, Abacus Publication
4. Financial Accounting - I Sr. No.
Topic Weightage (Marks)
1. Nature of accounting Concepts and conventions, definitions, objectives and scope
8
2. Analysis of Business Transaction Meaning of Transaction, classification of Accounts, Rules of Debit and Credit, Journal, Ledger – posting and balancing
16
3. Subsidiary Journal / Books Purchase Books, Purchases Return, Cash Book and Petty Cash Book, Sales Book, Sales Return
16
4. Final Accounts of Sole Proprietor Trial Balance Preparation of Trading, Profit and Loss Accounts and Balance Sheet
16
5. Rectification of Errors Type of Errors and Rectification of Errors, Effects of errors on final accounts
12
6. Bank Reconciliation Statement 12 7. Partnership Accounts
Simple Partnership Final Account 20
Suggested Books 1. Advanced Accountancy by R. L. Gupta, S Chand &
Company, 2004 2. Advance Accountancy by – Shukla and Grewal, S. Chand &
Company, 1999
5. Basic Communication Skills Sr. No.
Topic Weightage (Marks)
1. Meaning of communication Importance of communication Process of communication
8
2. Barriers to communication 8 3. Comprehension (reading and listening) 16 4. Oral communication 8 5. Grammer – active, passive, preposition and conjunctions 30 6. Text Swami and His Friends by R. K. Narayan 30 Suggested Books
1. Business Communication – Rai and Rai, Sheth Publications, 2000.
2. Principles and Practices of Business Communication – Aspi Doctor and Rhoda Doctor, Sheth Publications, 2004
3. Guide to Business Correspondence and Communication Skills by A. N. Kapur, S. Chand Publication, 2004
6. Mathematics I Sr. No.
Topic Weightage (Marks)
1. Ratio, Proportion and Percentages 7 2. Partnership, Commission, Brokerage, Discount (Trade and Cash)
Profit / Loss 25
3. Simple and Compound interest 8 4. Arithmetic and Geometric Progression 16 5. Matrices and determinants 16 6. Permutations and combinations 8 7. Functions and graphs of functions, demand and supply 20
7. Project I Sr. No.
Topic Weightage (Marks)
1. Report and Viva voce based upon two industrial visits 50 2. Two presentations on current business scenario 30 3. Presentation on a business personality 20
Semester II 1. Marketing Management
Sr. No.
Topic Weightage (Marks)
1. Foundations of Marketing Definitions of market, marketing and key concepts Concepts of marketing mix Importance and features of industrial and consumer marketing Difference between marketing and selling
20
2. Market Segmentation Importance, definition, strategies and bases
25
3. Buyer Behaviour Importance, determinants, buying decision process. Difference between consumer buying and industrial buying
25
4. Marketing Communication (a) Advertising Importance of advertising in modern marketing advertising media – newspapers, magazines, radio, television, internet, direct mail and outdoor advertising. Factors affecting media selection; media planning and scheduling (b) Process of personal selling (c) Meaning, importance and techniques of sales promotion (d) Meaning and importance of public relations
30
Suggested Books 1. Marketing Management by Philip Kotler, Prentice-Hall of
India 2003 2. Marketing Management by Sherlekar, Himalaya Publishing
House, 2000
2. Managerial Economics Sr. No.
Topic Weightage (Marks)
1. Meaning and Objectives of Managerial Economics
Nature and scope of managerial economics; relationship to economic theory; relationship to decision science; role and responsibilities of an managerial economist; objectives and constraints of a firm
16
2. Demand Analysis
Demand theory; determinants of demand with special reference to impact of agriculture in India; elasticity of demand – price, income and cross elasticity of demand; significance of the concept of elasticity of demand; method of demand forecasting; advertising and demand
16
3. Cost Structure
Useful cost concepts for business decisions; cost-output relationship in the short and long-run; economies of scale
16
4. Production Function
Concept of production function; short and long-run production functions; measurement of production functions; Cobb-Douglas production function
16
5. Theory of Product Pricing 20
Different types of markets; price and output decisions under perfect competition; monopoly, monopolistic competition and oligopoly
6. Balance of Payment Analysis Concept and causes of disequilibrium of balance of payment; devaluation and its impact on trade (with special reference to India); mechanism of international payments; flexible exchange rate systems
16
3. Database Applications in Management Sr. No.
Topic Weightage (Marks)
1. Introduction to data and file structures 20 2. Introduction to database and database management systems 15 3. Database Applications in Business
(a) Inventory (b) Payroll (c) Human Resource Information System
25
4. Basic Concepts of Management Information System 15 5. Application Packages
(a) Tally (b) Microsoft Access
25
Suggested Books 1. Data Management and File Structures (2nd Edition) by Mary
Loomis, PHP, 1995 2. Database Management System by Navin Prakash
4. Financial Accounting II Sr. No.
Topic Weightage (Marks)
1. Accounting for Shares Issues of shares forfeiture and re-issue of shares; issue of bonus shares; Redemption of preference shares
15
2. Accounting for Debentures Issue and redemption of debentures
15
3. Company Final Accounts Vertical presentation of financial statement as per Part 1 of S Schedule VI of the Companies Act, 1956
40
4. Accounting for amalgamation and absorption of companies 15 5. Accounting for external and internal reconstruction of
companies 15
Suggested Books 1. Advanced Accountancy by R. L. Gupta, S. Chand &
Company, 2004 2. Advanced Accountancy by – Shukla and Grewal, S.
Chand & Company, 1999
5. Basic Communication Skills II Sr. No.
Topic Weightage (Marks)
1. Types of Communication Media; modes of communication; body language; language of communication
30
2. Comprehension (management passages) 20 3. Grammar
Direct, indirect, tenses and formation of sentences 20
4. Text : Katha Series Part I 30 Suggested Books
1. Business Communication – Rai and Rai, Sheth Publications, 2000
2. Principles and Practices of Business Communication – Aspi Doctor and Rhoda Doctor, Sheth Publication, 2004
3. Guide to Business Correspondance and Communication Skills by A. N. Kapur, S. Chand Publication, 2004
6. Mathematics II
Sr. No.
Topic Weightage (Marks)
1. Limits and continuity 15 2. Differential Calculus 15 3. Maxima and Minima 15 4. Introduction to integral calculus with applications in area,
volume and surface area 15
5. Introduction to number theory 20 6. Introduction to modern algebra
(a) Elements of set theory (b) Groups (c) Rings
20
Suggested Books 1. Mathematics for Economists by R.G. D. Allen, ELBS
Edition,2004 2. Foundations of Mathematical Economics by Alpha Chaing,
Mc-Graw Hill, 1984 3. Introduction to Number Theory by Zuekerman 4. Introduction to Modern Algebra by Vashist
7. Project II Sr. No.
Topic Weightage (Marks)
1. Report and Viva Voce based upon two industrial visits 50 2. Two presentations on current business scenario 30 3. Industry Analysis 20
Semester III BUSINESS LAW
Objective: To understand the legal aspects of business Sr. No.
Topic No. of Credits
No. of Lectures
(1) Indian Contract Act, 1872
Sections 1 to 75
(i) Proposal - Acceptance - Revocation
Communication - Modes of revocation of offer requisites of valid acceptance and acceptance by performance of condition of a proposal S.2(a)(b) S.S.(3-9)
(ii) Consideration :
(a) Definition - S.2(d) Stranger to consideration, Stranger to contract & exceptions
(b) No consideration, No Contract
(State Rule S.25 & S.185) & exceptions
(c) Unlawful object & unlawful consideration S.23
(iii) Free consent (S.13 to S.22) Coercion - Undue influence Fraud - Misrepresentation & mistake of fact and mistake of law.
(iv) What agreements are declared void ?
(S.20 to S.30)
(a) S.27 Restraint of trade (b) S.28 Restraint of legal proceedings (c) S.28 Restrain of marriage (d) S.30 Wager
(v) Contingent Contracts
(S.31 to 36)
(vi) Write notes in Short
S.38 Requisites of valid S.42-45 Devolution of joint right & liabilities S.55 Time as essence of the Contract S.59-61 Clayton's Rules as to appropriation S.62 Navation
(vii) Doctrine of anticipation. Breach of contract (viii) Doctrine of Frustration (ix) Certain relations resembling those created by Contracts,
Quasi Contract (S.68-72)
(x) Remedies for breach of contract (a) Measure of Damage (S.73) (b) Liquidated damages & Penalty (S.74) (c) Quantum Merit (S.75)
40 20
(2) Indian Partnership Act
(i) (Sec. 4 to 8) Definition & terms of partnership, Non-
partnership interest
(ii) Rights & Duties of partners & partnership property (S.9 to
17)
(iii) Implied authority of partner (S.18 to 21)
(iv) Minor's position in partnership (S.30)
(v) Holding Act Partner (S.28)
(vi) Modes of retirement (S.31 to 36)
(vii) Modes of dissolution (S.39 to 54) 17 10
(3) Indian Sale of Goods Act
(i) Definition of contract of sale (S.4-5-6)
(ii) Determination of price (S.9-10)
(iii) Conditions & Warranties (S.12 to 17)
(iv) Rules governing passing of property (S.18 to 26)
(v) Rule - No one cant transfer of property and exceptions (S.27 to 30 & 54)
(vi) Unpaid Seller's Right (S.45 to 54) 18 10
(4) Negotiable Instruments Act
(i) What is negotiation & what is negotiable instruments ? (S.13-14)
(ii) Define : Promissory Note, Bill of Exchange & Cheque
(S.4-6)
(iii) Endorsement it's kinds (S.50-52)
(iv) Holder (S.8) and holder in due course
(v) Liability of parties to the instruments (S.30-31)
(vi) Rules relating to presentment & for acceptance and
presentment for payment (S.61 to 76)
(vii) Protection to collecting banks
(viii) Kinds of crossing (S.123) 25 15
100 55
+ Revision / Test / Exam 10 65
References :
Title Author Publisher Business Law for Management
Bulchandani Himalaya Publishing House, Mumbai
Students Guide to Mercantile and Commercial Law
Aggarawal Taxman Publishing House, Mumbai
Business Law G.K.Kapoor Sultan Chand and Sons, New Delhi
Semester III
HUMAN RESOURCES MANAGEMENT – I Objective: Students will learn to manage Human Resources in an organisation Sr. No.
Topic No. of Credits
No. of Lectures
(i) Introduction to HRM : - Personnel Management - Origin, Growth and Evolution,
Importance - Scope and functions. Qualities of Personnel Manager.
Meaning - Meaning of HRM, Functions & objectives of HRM, Difference between PM & HRM
20 12
(ii) Job Design & Job Analysis : -
Job Design, Job Analysis, Job Description, Job Specification (Purpose, Use & contents of each)
15 7
(iii) Human Resource Planning : -
Importance, process of human resources planning 10 5
(iv) Recruitment, Selection, Placement & Induction Sources of recruitment, selection procedure steps. Interview and types of interview, placement, induction objectives and procedure.
20 12
(v) Performance Appraisal :
Concept, significance, essentials of good P.A., modern & traditional methods, limitations of appraisal system
20 13
(vi) Wage & Salary administration :
Concept, types of wages, wage differentials. factors influencing wages, executive compensation
15 6
100 55 + Revision / Test / Exam 10
65 References :
Title Author Publisher Personnel Management C.B. Mamoria Himalaya
Essentials of HR Management & IR P.Subba Rao Himalaya Personal Management & IR P.S.Narayan &
P.C.K.Rao Sultan Chand
Semester - III
MARKETING MANAGEMENT – II
Objective: To understand marketing and to use it in practical situation Sr. No.
Topic No. of Credits
No. of Lectures
1 Unit I - Product Decisions Classification of products, Introduction to product line, Product mix, Developing a new product, Importance of Test Marketing, Product Life Cycle, Stages & Strategies, Consumer Adoption process and factors affecting it.
30 15
2 Unit II - Pricing Decisions
Objectives, Methods (Cost based, Demand based, Cost + Demand based and competition based), policies (Price in line, Penetration pricing, Skimming the cream)
30 15
3 Unit III - Distribution Network
Types of channels of Dist., Factors affecting channel choice 10 5
4 Unit IV - Promotion Decisions
(a) Advertising : Setting of Advertising Objectives - General and Specific, Setting of Advertisement Budget, Factors affecting Advertisement Expenditure in a company, Preparing an effective Advertisement Copy – Elements of a Copy, Essentials of a good copy.
(b) Personal Selling : Importance, Types of consumers, Buying
motives, AIDS's model of selling. 30 15
5 Unit V - Case Study 5 Total No. of lectures 50 (1 hr. each) 100 55
+ Revision / Test / Exam 10 65
References :
Title Author Publisher Modern Marketing RSN Pillai & Bagavati Marketing Management Phillips Kotler Marketing Management Sherlekar Marketing Management Subhash Mehta
Semester - III BUSINESS CORRESPONDENCE
Objective: To understand the importance of communication in business enterprise Sr. No.
Topic No. of Credits
No. of Lectures
1 Theory of Letter Writing Layouts of letter Punctuation Planning a Business Letter Essential and Optional Parts of a Business Letter
15 5
2 Business Letters
Personnel Reference Letter Recommendations Testimonials Enquiry and reply to enquiry Order and reply to order Complaint letters Adjustment letters
20 10
3 Grammar
Word Formation Phrases and Idioms Phrasal Verbs
10 10
4 Meetings
Types of Meetings Agenda Minutes Resolutions Notices
25
15
6 Letters
Sales Letter Credit Letter Banking Letter Insurance Letter
30
15
100 55 REFERENCES :
Title Author Publisher Communication for Business Shirley Taylor Pearson Edu. Ltd. Effective Communication Rai and Raj Himalaya Publishing Principles and Practice of Business Communications
Doctor and Doctor Sheth Publications
Guide to Business Correspondence and Communication Skills
A.N.Kapur S.Chand Publications
Semester - III COST ACCOUNTING
Objective: To understand cost, elements of cost and methods of costing and understand the importance of cost reduction and cost control in a competitive environment Sr. No.
Topic No. of Credits
No. of Lectures
1 Elements of cost
Objectives, importance and advantages of cost accounting, financial accounting versus cost accounting, cost structure, variable, semi-variable, fixed costs.
10 5
2 Methods of costing Unit )
Job ) Contract ) Definitions Process ) Batch ) Multiple )
10 5
(a) Preparation of cost statements 20 25
(b) Problems on contract costing (excluding escalating clause) 20
(c) Problem on process costing (simple problems to understand concept of
process account) (excluding inter-process profit) (including abornal loss & abnormal gain)
15
3 Principle of marginal costing
simple problems based on contribution, P/V Ratio, BEP and margin of safety
15 10
4 Principle of standard costing
Simple Problems in Material Variance and Variance Analysis
10 10
100 55 + Revision / Test / Exam 10
65 REFERENCES :
Title Author Publisher Cost Accounting Betty Cost Accounting B.K.Bhar Cost & Mgt. A/c. Ratnam P. S.N.Maheshwari
Semester - III STATISTICS – I
Objective: To help students understand the various techniques of statistics and its application in managerial decision making
Sr. No.
Topic No.of Credits
No. of Lectures
1 Chapter - 1 10 5
Introduction - Meaning, Scope Limitations of Statistics, Basic statistical concepts, Population, Sample, Variate, Attribute Parameter, Statistics, Primary & Secondary Data, Questionnaire, Method for Collection of primary data
2 Chapter - 2
Measures of Central Tendency Arithmatic mean, median, mode (without grouping), Weighted average, quartiles, deciles, percentiles, graphical presentation of median & modes
15 8
3 Chapter - 3
Measures of Dispersion Range, Quartile Deviation and its coefficient, Mean Deviation, Standard deviation, co-efficient of variation (C.V.)
15 8
4 Chapter - 4
Co-relation, Scatter Diagrams, Karl Pearson’s correlation and rank co-relation (Spearman), Linear Regression, Method of least squares, Line of regressions, Regression co-efficients, multiple and partial co-relation (Simple problems)
15 8
5 Chapter - 5
Analysis of time series Concept, components, estimation of Trend values by moving average and least square method.
15 6
6 Chapter - 6
Probability & Random variable Sample space, event probability of event, addition and multiplication rule, exclusive and independent event, discrete random variable, probability, distribution of random variable, expectation and variance, conditional probability
15 10
7 Chapter - 7
Probability Distributions Binomial distribution, porsion distribution and normal distribution
15 10
100 55 + Revision / Test / Exam 10
65 REFERENCES :
Title Author Publisher Elementary Business Statistics A.V.Deshpande / Vaidye
Statistical Methods S. P.Gupta
Statistical Methods S. C.Gupta
Solution to problems in statistics V. K. Kapoor
Elementary Statistical Techniques Zarapkar, Dharmadhikari
Semester - III PROJECT
Sr. No.
Topic No. of credits
No. of Lectures
1 Unit - I Summer Project - Report on if (On the job training)
100
2 Unit - II
Field visits (Min. 2 visits) Manufacturing Unit - Iron, Cement, Paper, Cloth. Service Sector - Hospitals, Hotels, BPO, Financial Services, Stock Exchange Entertainment Business - Theatre, Mall… Non-profit organization - NGOs, Institutions The visit should include report on the aspect of Structure & study of organizational activities Marketing, Finance, Human Resources,
3 Unit III
(Case Study) (Min 2) On business scenario / current topic Marketing Management Production Management Finance Management HR Management
4 Unit IV
Guest Lecture (Min 2)
I Summer project 20
II Field visits (Min 2) Report / Project 20
III Case study (Min 2) 20
IV Presentation on the topic given by the teacher 20
V Viva based on summer project (5) Field visit (5) General confidence, Personality & Overall Performance (10)
5 5 10
Semester - IV
HUMAN RESOURCE MANAGEMENT - II
Sr. No.
Topic No. of Credits
No. of Lectures
1 Foundation of Human Skills (a) Basics of Human Nature . Influence of Heredity & Environment. Basic dimensions of individual interaction in society . (b) Understanding self and others through - Johari Windows, Transactional Analysis.
20
10
20
2 Personnel Policies
Meaning, Objectives, importance and scope steps in policy formulation.
15 8
3 Human resource Accounting.
Meaning, importance, objectives benefits, methods of measurement of cost and valuation of HR-historical, replacement, opportunity, standard ,current purchase power& economic value method.
20 10
4 Human Resource Audit
meaning ,objectives, areas and audit 12 4
5 Human resource Research
Meaning, Characteristics & Objectives ,areas where research is undertaken.
13 7
6 Challenges faced by HRM
Changes in the present scenario, Suggestions for improvements.
10 6
100 55 + Revision / Test / Exam 10
65 References :
Title Author Publisher 1) Essentials of Human resource Management & IR
P.R Subba Rao Himalaya
2) Personal Management C.B. Mamoria Himalaya 3) Human behavior Approach Reema Mathur. - 4) Industrial Organizational Psychology P.K. Ghose Himalaya 5) Human Resource & Personnel Management –
Aswathappa Tata Mc Graw Hill
Semester - IV
MATERIALS MANAGEMENT
Sr. No.
Topic Marks No. of Lectures
1 Materials Management Concepts -Importance, need, scope , definition -Integrated center , advantages -Modern trends in materials management, logistics, supply chain.
10 6
2 Purchase management
-importance, objectives, functions . -purchasing system, purchasing method, -purchase order format
15 8
3 Material planning & Budgeting
- Importance - Techniques of planning, Bill of Materials, past consumption Analysis ( format of bill of material, Material requisition slip) - budgeting ( purpose & benefits) -ABC Analysis
12 9
4 Stores Management / Store keeping
- Meaning& importance -Store layout -Storage Methods ( stock verification ,stock valuation, lifo, fifo, average price method, actual price method, weighted average method, replacement price method, standard price method, inflated price method.)
15 10
5 Vendor Developments
-source selection -stages of vendor selection, final selection
12 4
6 Value Analysis
- introduction , meaning of term value - value equation, nature & kind of value - value analysis process - benefits , techniques
8 3
7 Inventory Management
-nature , importance, function, - inventory models - EOQ model , reorder point - safety stock, MRP
15 10
8 Computer Application in materials management.
- Introduction -Integrated management. -Information system for materials management -Forecasting requirement, material planning, purchasing, warehousing & inventory control , integrated management information system. - Limitations of computer application in materials management.
13 5
Note: Case studies / sums on stock valuation & inventory management / material management & value analysis.
100 55 + Revision / Test / Exam 10
65 References :
Title Author Publisher 1) Materials Management an integrated approach
Gopal Krishnan Prentice Hall of India , New Delhi
2) Purchasing & Material Management Dobler D.Lee &
Others Tata Mc Grew Hill
3) Material Management K. Shridharan
Bhatt Himalaya Publishing House.
4) Material Management S.C.Sharma - 5) Case Studies on Material Management J.C. Lamba -
6) Material Management M.V.Varma
Semester - IV
MARKETING RESEARCH
Sr. No.
Topic Marks No. of Lectures
1 Chapter I Marketing Research Process Definition, Scope, importance, Market research v/s Marketing research, Marketing Research process - Organizing Marketing Research function, Types of research Designs.
20 10
2 Chapter II
Data Collection - Secondary Data- Definition, Application, Importance (uses), Internal & External Sources of Secondary data. Advantages & Disadvantages. Primary Data Introduction Methods of Collection - Observation - Survey - Experimentation - Introduction Survey - Personal Interview - Telephone Survey - Mail Survey - E Mail Survey Observation - Introduction, Merits & Demerits. Types of Observations
30 13
3 Chapter III
Data Collection Tools, Sampling- Introduction, 25 18
Advantages & Limitations. Various terms in Sampling - Population, Census, Sample, Sampling frame Sampling unit , Sampling error. Census Survey versus Sample Survey Methods of Sampling - Probability & Non Probability. Probability Samples - Simple random , Systematic random, Stratified random, cluster, Multiphase & Multistage Sampling. Non Probability - Judgment, Convenience, Quota, Sample Selection Process. Questionnaire - Introduction, Prerequisites of good Questionnaire, Types of Questionnaire. Structured Questionnaire - Disguised & Non disguised. Non Structured Questionnaire - Disguised & Non disguised. Type of Questions- Open Ended Close Ended - Dichotomous - Multiple Choice - Check list - Rating scale Direct Questions. Indirect Questions
4 Chapter IV
Attitude Measurement Introduction, Nominal Scale, Ordinal Scale, Interval Scale and Ratio.
10 5
5 Chapter V
Data Processing & Report writing, Data Processing, Editing Coding, Tabulation, Computer processing Report Writing- Ingredients of Written Report Format.
5 3
6 Chapter VI
Introduction to International Marketing Research, Need and Problems in International Marketing Research
20 10
100 55 + Revision / Test / Exam 10
65 References :
Title Author Publisher Marketing Research (Principles, Application & Cases)
Dr. D.D Sharma Sultanchand & Sons)
Marketing Research G.C. Beri Tata Mc Graw Hill
Marketing Research Measurement & Method
Tull & Hawkins Prentice Hall India
Marketing Research Dr.Dilip Sarwate Everest Publishing House
Marketing Research Boud , Westfall & Stach.
Semester - IV
MANAGEMENT ACCOUNTING
Sr. No.
Topic Marks (%)
No. of Lectures
1 ANALYSIS AND INTERPRETATION OF ACCOUNTS
Study of Financial Statement(Vertical Form) Trend Analysis. Comparative Statement. Commonsize Statement(Theory & simple problems)
25 10
2 RATIO ANALYSIS
Balance Sheet Ratio Revenue Statement Ratio Combined Ratio ( Theory and simple problems with Interpretation excluding problems of combined ratio)
25 15
3 FUND FLOW STATEMENT
Preparation of Statement of sources & application of funds Concept of Fund Flow Statement and simple problems with adjustments like: a. Changes in share capital, debenture, loan and reserves. b. Proposed Dividend. c. Depreciation on Fixed Assets . d. Purchases of fixed assets/ Investments. e. Sale on fixed assets/ Investments. f. Provision for Income tax. g. Treatment of Miscellaneous expense/ deferred revenue expense
20 14
4 Cash Flow statements, concepts of Cash flow
Statement with reference to Accounting Standard 3. (Theory with complete format)
10 5
5 Working Capital - concept & estimation (Theory with simple
problems) 20 11
100 55 + Revision / Test / Exam 10
65 References :
Title Author Publisher Manufactured Accounting Khan & Jain Management Accounting Pandey I.M. Accounting for Management Bhattacharya &
Deardon S.
Principals and Management Accountancy Manmohan & Goyal.
Semester - IV
PRINCIPLES OF MACROECONOMICS
Sr. No.
Topic Marks (%)
No. of Lectures
1 Economics, Micro and Macroeconomics,
Economics and Policy Issues 5 3
2 National Income – Meaning and different concepts of National
Income, GDP, GNP, NNP, National Income at Factor Cost and Market Prices, National Income at current and constant prices, Per capita income, Measurement of National Income and difficulties in measurement
20 10
3 Money – Meaning, Function and Constituents of money, supply
and demand for money, Quantity Theory of money, Black Money, Inflation, causes and types of inflation, effects of inflation, policies and instruments to control inflation
25 14
4 Employment – Says Law of market and classical theory of
employment, Keynes objection to the classical theory 10 6
5 Trade cycles – Nature and characteristics, Keyne’s view on trade
cycles, control of trade cycles 15 7
6 Public Finance – Meaning, nature and scope of Public Finance,
Causes of growth and effects of Public expenditure, meaning of taxation, Direct and indirect taxes, Canons of Taxation, Meaning, Objectives and effects of deficit financing
25 15
100 55 + Revision / Test / Exam 10
65 References :
1. Rangarajan C. and Dholakia B.H., Principles of Macroeconomics, Tata McGraw Hill Publishing Co. Ltd., New Delhi, 1995
2. Gupta S.B., Monetary Economics, Sultan Chand and Co., New Delhi, 1994 3. Ackley G., Macroeconomics – Theory and Policy, New York, 1976.
Semester - IV
STATISTICS - II
Sr. No.
Topic Marks (%)
No. of Lectures
1 Chapter I Sampling Techniques Elements of sample survey, simple Random sampling, stratified sampling, systematic multistage or cluster sampling, appropriate methods of sampling size.
15 6
2 Chapter II
Testing of Hypothesis Procedure of testing hypothesis, standard errors and sampling distributions ,estimation (points and intervals) test of significance for attributes, test of significance for large samples, student ‘t’ distribution , Z and F tests.
30 20
3 Chapter III X2 -Test (Chi -square test) Introduction , X2 defined , Condition for applying X2 test, use of X2 test.
15 8
4 Chapter IV
Analysis of Variance F-test on variance ratio test, application of F test , Analysis of variance in one way and two way classification (Model)
15 8
5 Chapter V
Statistical quality control(S.Q.C) Charts for variables and attributes, x chart, R-chart, P& np chart, C-chart , acceptance sampling plans, single sampling plan for attributes, double sampling plan
15 8
6 Chapter VI
Research Methodology and Apllication Collection of data's by mail, telephone , interviews, and dealing with non response Questionnaires, sources of secondary data.
10 5
100 55
+ Revision / Test / Exam 10 65
References :
Title Author Publisher Statistical Methods S.P. Gupta SChand and Co. Fundamentals of Statistics Elhance D. N. Statistics - theory , method & Applications D.C. Sancheti & V.K.Kapoor. Statistics for Management Levin & Rubin D.S Prentice Hall Modern Business Statistics Revised by B pearles & C Sullivan Prentice Hall
Semester - IV
PROJECTS
Sr. No.
Topic Marks (%)
No. of Lectures
1 Unit I
Field Visit( May be outstation Industries) Manufacturing Unit Service Sector Entertainment Business Non- Profit Organization
3
2 Unit II
Paper Presentation by students( on different topics or themes given by teacher)
3 Unit III
Event Management ( Min. 2 events) ( Workshops, Quiz, College event to be solely handled by the group game show- Advertisement- Exhibition at the discretion of teacher )
4 Unit IV
Case Study ( Min .1)
EVALUATION (out of 100) (a) Field Visit Project/ Report
(b) Presentation ( Seminar) 25 25
(c) Event Management (d) Case study (e) Viva Voice on the Basis of Visit (5) Presentation (5) General Performance (10)
20 10 20
100
Semester - V
ORGANIZATIONAL BEHAVIOUR Objective: To gain understanding of the human behavior in an organizational set up.
Sr. No.
Topic No. of Marks
No. of Lectures
1. Introduction to Organizational Behavior:
Definition, Dynamics of people and Organizational Behaviour Approach - Cognitive, Behavioristic and Social Learning
15 10
2. Personality attitudes and Emotions
a. Meaning of Personality, Personality Traits, Development of Personality and Specialization. b. Components of attitude, Functions of attitudes and changing attitudes . c. Emotions- meaning, felt versus displayed emotions, emotion dimensions, gender & emotions.
20 10
3. Group Dynamics and Team
Formal and Informal groups, Dynamics of group formation, types of team, essentials of effective teams.
20 10
4. Organizational Culture
Definition and characteristics, Uniformity of Culture, Creating and maintaining Culture and changing culture.
20 10
5. Occupational Stress -
Meaning, causes, effects and coping strategy. 15 10
6.
Case: Group Dynamics, Culture, Personality& Attitude
10
5
100 55 + Revision / Test / Exam 10
65 References:
Title Author Publisher 1. Organisational Behaviour Stephen Robbins 2. Organisational Behaviour Keith Davis 3. Organisational Behaviour Fred Luthans 4. Organisational Behaviour Ashwathapa
Semester - V
MEDIA AND COMMUNICATION
Objective: To gain understanding the importance of media and communication and their contribution to carry out business effectively.
Sr. No.
Topic Media No. of Marks
No. of Lectures
1 Mass Media and Journalism Meaning of Mass Media, Functions of Mass Media, Meaning of Journalism, Journalism and Public Relations, Newspapers and magazines, Readership and Popularity of magazines, Development of news agencies of India, PCI, PTI, RNI
50 07
2 Cinema and Radio Beginning of Cinema, Impact of Cinema on Society, Film Censorship, Development of Radio as a mass medium
07
3 Television History of Indian Television, Various Categories of TV Programmes and TV Commercials, Cable Television, Impact of Cable and Satellite
07
4 Advertising and Public Relations History of Advertising and PR, Advertising agencies in India, Nature and role of Advertising and PR
07
Communication 50
5 Report Writing Parts of a Report, Drafting of a report
06
6 Press Releases/Press Handouts
Guidelines for preparing press releases 07
7 Presentation
Qualities of a good presentation, How to make an oral presentation (Collect specimens of Business House Publications, New Letters, Price List, Bank Letters, Newsletters, Catalogue, Brochure, Newspaper articles, News related to Consumer Guidance Cell)
07
8 Recruitment Correspondence
Application letter, Curriculum Vitae, Techniques of Conducting interview, Oral Interview.
07
100 55 + Revision / Test / Exam 10
65 References: Effective Technical Communication, M.Ashraf Rizvi, Tata McGraw Hill, 2005
Semester - V
HUMAN RESOURCE DEVELOPMENT – I Prerequisite: HRM Objective: To gain understanding of the development of human resource in a business environment
Sr. No.
Topic No. of Marks
No. of Lectures
1 HRD – fundamentals 5 5
2 Employee Training :
Meaning and importance, objectives, training methods, steps in training programmes.
10 5
3 Management Development :
Purpose and objective of management development, ingredients of management development programme.
15 10
4 Career planning and development
Meaning and need of career planning, succession planning, advantages and limitations of career planning and development.
20 10
5 Organizational change and development
Organizational Change, Resistance to change, Managing Change, Organizational development, meaning and characteristics of OD objectives, OD interventions and Techniques.
20 10
6 Employee morale
Meaning and characteristics, factors affecting morale, types of morale, measurement of morale, improving morale.
20 10
7 Case Study on Management Development, Organizational
Change, Career Planning 10 5
100 55 + Revision / Test / Exam 10
65 References:
Title Author Publisher Essentials of Human Resource Mgt & IR Personnel Mgt. P. Subba Rao
C.B. Mammoria Himalaya
Textbook of HRM C.B.Mamoria Himalaya, 2003 HRM Terry L.Leap Maxwell Macmillan, 1990 HRM Dr.C.B.Gupta Sultan Chand & Sons, 2003 Case Studies ICFAI
Semester – V
INDUSTRIAL RELATIONS AND LABOUR WELFARE Prerequisite: HRM Objective: To Understand IR and Labour Welfare in a manufacturing setup and to understand the importance of having a healthy and peaceful atmosphere in the organization.
Sr. No.
Topic No. of Marks
No. of Lectures
1 Industrial Relations: Meaning , Objectives, Aspects and Approach to IR
15 10
2 Trade Unions: Definition , Characteristic, objectives and
functions of TU, Factors of TU , Recommendation of national commission on labour
15 10
3 Industrial Disputes:
Forms types, Causes, Settlement of Dispute, Organs of Industrial Peace.
05 05
4 Labour Welfare:
Introduction, welfare Provisions, welfare Conditions. 20 10
5 Collective Bargaining :
Introduction, Nature, Characteristics, Structure. 20 10
6 Grievance Handling and Discipline
Grievance procedure, disciplinary procedure and conditions.
15 05
7 Case Study – TU, Collective Bargaining, Industrial
Disputes 10 05
100 55 + Revision / Test / Exam 10
65 References:
Title Author Publisher Personnel Management C.B. Mamoria Himalaya Industrial relation Arjun Monappa Tata McGrawHill, 2002 Industrial relations Subba Rao Industrial Relations Arun Monoppa Tata McGrw Hill, 2002 Industrial Relations, Concepts and Legal Framework
A.M.Sharma Himalaya,1999
Industrial Relation & Collective Bargaining
Agarwal D. Deep and Deep Publication, 2002
Semester - V
PRODUCT AND SERVICES MANAGEMENT
Prerequisite: Marketing Management Objective: To make the students aware about the various aspects of product and services management.
Sr. No.
Topic No. of Marks
No. of Lectures
1 Product Concept – Product mix strategies, Product line
decisions, Competitive analysis. 20 05
2 New Product Development – Idea Generation, Screening
Development and Testing , Business Analysis, Product development, product failure, organization for new product development.
20 15
3 Branding decision , Packaging and labelling , Introduction
to brand equity and product positioning 15 10
4 Service Industry
Nature and Scope of Services, difference between goods and services, classification of services, growth of service industry, Reason for phenomenal growth in service markets, obstacles in service marketing
20 12
5 Marketing management process for services
Organizing marketing planning, analyzing marketing opportunities, and selecting target markets, developing service marketing mix, managing and controlling marketing effort.
15 8
6 Case Study 10 5 100 55
+ Revision / Test / Exam 10 65
References:
Title Author Publisher Marketing Management Philip Kotler Marketing Management S.A. Sherlekar Services Marketing Rajendra Nargundkar Tata McGrawHill Services Management P.N.Reddy Himalaya Publishing House,
2000 Services Management Vasanti Venugopal Himalaya Publishing House,
2001 Services Management V.M.Jha Himalaya Publishing House
Semester - V
SALES AND DISTRIBUTION MANAGEMENT Prerequisite: Marketing Management Objective: To get the students acquainted with the knowledge of managing a sales department
Sr. No.
Topic No. of Marks
No. of Lectures
1 Sales force Management:
Sources of recruitment, process of selection, methods of training, methods of compensation, financial and non-financial motivators, importance of job-analysis, importance of performance appraisal.
30 20
2 Sales planning and budget:
Importance of sales planning, sales forecasting - importance and methods, importance and uses of sales budget.
20 10
3 Sales territory:
Importance, advantages, factors determining allocation of sales territory.
20 10
4 Sales Quotas:
Importance, objectives, Principles of setting sales quotas. 20 10
5 Case Study 10 05 100 55
+ Revision / Test / Exam 10 65
References: Title Author Publisher
Sales Management M.V. Kulkarni Everest Publishing House Sales Management K.Raut & P.K. Vikas Publishing
Sahu Sales Management Sales Management & Sales Promotion Mr. Khan Sales & Publicity M.J.Mathew Salesmanship & Publicity Dr. Rustom
Davar. Vikas publishing
Semester - V
AUDITING AND TAXATION Prerequisite: Accounting and Financial Management Objective: To understand the audit process and taxation system in India
Sr. No.
Topic No. of Marks
No. of Lectures
AUDITING 1 Nature, objects and importance of auditing, differences
between Book-keeping, Accountancy, Investing and Auditing.
10 4
2 Brief Idea of types of audit, statutory, internal, bank or
concurrent, management and cost audit 10 4
3 Areas of audit and internal control systems in a limited
company, audit of ledger accounting, audit in computer environment (Simple problems on reading of ledger)
10 7
TAXATION 5 Income Tax, Definition, Residential status, scope and
incidence of tax, exemption u/s.10 (only theory) 10 5
6 Computation of Income under the head salary (only simple
problems) 15 8
7 Basic knowledge of income under the heads: house
property, profits and gains from business and profession, capital gains, income from other sources (problems from house property and income from business and profession)
30 17
8 Basic knowledge of central Sales Tax and MVAT (simple
problems on MVAT) 15 10
100 55 + Revision / Test / Exam 10
65 References:
Title Author Publisher Auditing Tandon Income Tax Laws & Practice B.Prasad,
N.D.Vishwa
Central Excise Law & Pratice Acharya & Others Direct Taxes V.K.Singhanai Direct & Indirect Tax AInapure
Semester - V FINANCIAL MANAGEMENT
Objective: To understand the various aspects of the finance function in a business environment Sr. No.
Topic No. of Marks
No. of Lectures
1 Finance Functions 10 7 Meaning, scope & objectives of finance function,
classification of finance function (Executive & Routine), Organisation of finance functions, factors affecting financial organization.
2 Financial environment 15 10 Introduction to money market: Features, Types (i) Call money market, Introduction, meaning, location,
call rates
(ii) Treasury bills (iii) Commercial bill market (iv) Discount market - Introduction, Nature, DFHI (v) Government securities - Introduction, nature (vi) Introduction of capital market - Role, definition,
advantage & dis-advantage
3 Capitalisation 15 7 Definition, causes, effects and remedial measures of
over-capitalisation and under-capitalisation (with case studies)
4 Sources of finance – Long term and Short term sources 20 7 Types - Equity, preferences, debentures and bonds,
retained earning
5 Working Capital Management 20 12 Meaning, Definition, Features of working capital,
Determinants of working capital, Operating Cycle, Cash Management.
6 Capital Budgeting 20 12 Meaning, Methods - NPV, Payback period, IRR (with
case studies)
100 55 + Revision / Test / Exam 10
65 References:
Title Author Publisher Financial Management P.V.Kulkarni Himalaya Financial Institution & Markets L.M.Bhole Tata McGraw Hill Financial Management I.M.Pandey Vikas Publishing Financial Management Prasana Chandra Financial Management M.Y.Khan & Jain Financial Markets and Institutes
Kavita Raval
Semester - V
PROJECT WORK
Objective: To give the students a variety of exposure as well as to enable them to develop the capability to carry out a project in their own area of specialization
Sr. No.
Topic
1 Summer Project Report 2 Field Visit (Minimum 2) Manufacturing Unit Service Sector Entertainment - Non-profit Organizations, etc. The visit should result in the creation of a report that would include
various aspects such as Marketing Finance HR Study of organization, its structures and activities
Systems Operations management,etc.
3 Book Review (Review of the management book) 4 One major practical project related to the specialization 5 Case study (Minimum 1)
Evaluation – Marks out of 100 Internal External Out of 40 Out of 60 UNIT 1- Summer Project 08 12 UNIT 2- Field Visit 08 12 UNIT 3- Book Review & Case Study 08 12 UNIT 4- Major Project area - specialization 08 12 UNIT 5- Viva Test 08 12
Semester - VI
PRODUCTIVITY AND QUALITY MANAGEMENT
Prerequisite: Materials Management, HRM Objective: To have the understanding of how to increase productivity and quality of work
Sr. No.
Topic No. of Marks
No. of Lectures
1 Concept of Productivity , its Meaning and Importance,
measuring productivity, labor productivity, ways of improving productivity, sharing gains in productivity, incentive schemes and experience in their implementation in India. Financial and Non-financial motivation for higher productivity.
30 15
2 Total Quality Management
Importance and relevance of TQM, Techniques used to inculcate the quality spirit to every category of employees of an organization, ISO
10 10
3 Quality Circles
Functions, Constitutions and implementation, Encouraging creativity, suggestion schemes and rewards of suggestions
20 8
4 Just in time
Measurement, the need and importance 10 6
5 The Kaizen Concept
Importance, Function, concept 10 6
6 Work measurement
Job Evaluation, compensation patterns, sharing gains in productivity, incentive schemes and compensation patterns.
20 10
100 55 + Revision / Test / Exam 10
65 References:
Title Author Publisher Production & Operations Management
K. Aswathappa & K.Shridhara Bhat
Himalaya
Productivity Management Concept Techniques
Sawhney S.C.
Productivity Prospects for growth Rosow J. D Van Norstrand New York
Total Quality Management Ahuwalla J. Tata McGraw Hill New Delhi 1997
Total Quality Service Stamanlis D. Vanity Books
Delhi 1997 Productivity Prospectus Rusow J. D Van Norstrand
New York Just in Time Hutinis D. Jalio, Mumbai 95 Key Management Idea Gainer S. McMillan, Delhi
95 The Chage Agent's Handbook Hutton D.W. Tata McGrow Hill
New Delhi 1997 Team Engineering & World Class Management
Arvindan A. A.H.Wheeler, Mumbai 1997
100 method & total quality management
Kanji G. K. & Response, New Delhi, 1996
ISO 9000 Plat to TOM Subburaj K. Allied, New Delhi 1997
Total Quality Management Diwan P. Deep & Deepi, New Delhi, 1997
ENTREPRENEURSHIP DEVELOPMENT OBJECTIVE: TO GIVE EXPOSURE AND TO ENABLE STUDENTS TO DEVELOP THE SKILLS REQUIRED FOR ENTREPRENEURSHIP
Sr. No.
Topic No. of Marks
No. of Lectures
1 Concept of entrepreneur and entrepreneurship Importance of an entrepreneur, Personality characteristics of entrepreneur, Modern concepts - Intrapreneur, Copreneur, Ontrapreneur Types of entrepreneurs - Innovative, adoptive, Fabian, Drone, Cole's Classification, Academic entrepreneurs, Educational entrepreneurs
20 10
2 Meaning and Definition of project
Project Classification - Quantifiable & non-quantifiable, Sectoral, Techno-economical Project Lifecycle, Contents of a project report Internal and External Constraints in Project Formulation
20 10
3 Project feasibility and Appraisal
Financial Analysis Market Analysis Techno-economical analysis Managerial Feasibility Social cost benefit analysis
20 10
4 Women entrepreneurs, their problems, and Government assistance to
women entrepreneurs. 20 15
5 Support assistance for entrepreneurs
Commercial banks, SIDBI, SFC, IRBI Institutional Support - DIC, NSIC, KVIC, Industrial estates, EDP
20 10
100 55 / Revision / Test / Exam 10
65 References:
Title Author Publisher Entrepreneurship Development E.Gordon & K.Natrajan Himalaya Entrepreneurship Development C. B. Gupta Entrepreneurship Development S.S.Khanka S.Chand
Publication Dynamics of Entrepreneurship Development & management
Vasant Desai Himalaya
Entrepreneurship Management P.N.Singh and J.C.Saboo Dr.P.N.Centre for HRD
Entrepreneurship Robert Hisrich, Michael Peters, Dean Shephard
Tata McGrawHill
Semester - VI
HUMAN RESOURCE DEVELOPMENT – II
OBJECTIVE: TO UNDERSTAND THE ISSUES RELATED TO TH E DEVELOPMENT OF HUMAN RESOURCE Sr. No.
Topic No. of Marks
No. of Lectures
1. Human Resource management Approach, HRM in Indian
Context 10 5
2. Job Evaluation
Meaning, Objective, Principles, Procedure, Advantages & Limitations & methods (Ranking, grading, point, package punt plan, factor comparison method), suggestion for improving working of evaluation programmes.
20 15
3. Testing
Purpose, characteristics, classification or types, developing a test programme, basic requisites for a test programme.
20 10
4. Motivation
Meaning, objectives, types & steps in Motivation (Financial & Non-Financial), guidelines for motivating employees and managers.
20 10
5. Personnel Manual
Concept & guidelines for preparing personnel Manuel. 10 5
6. Recent trends in HRM (IT industry, BPO/KPO service
industry) 10 5
7. Cases: Recent trends (Project by Students)
Case Studies on: Job evaluation, motivation, recruitment, etc.
10 5
100 55 + Revision / Test / Exam 10
65 References:
Title Author Publisher Personnel Management C.B Mamoria Himalaya Personnel Management Ashwathappa Himalaya Personnel Management Subha Rao Personnel Management L.M.Prasad
Semester - VI LABOUR LAWS AND INDUSTRIAL LAWS
Objective: To gain understanding of the legal and statutory requirements that a business needs to comply with Sr. No.
Topic No. of Marks
No. of Lectures
1. Industrial Disputes Act 1947 Definitions: industry, Industrial Disputes, workman –Strike, Lock out Lay-off, retrenchment -Appropriate Government Employer Machineries provided for settlement of disputes, courts of enquiry, work committee, conciliation proceedings, labor Courts, Arbitration, Industrial & National tribunal (Procedures, powers and duties) Illegal strikes and illegal lock-outs-in public utility services. Unfair Labor Practices
30 15
2. Factories Act, 1948 15 8 Definition: Factory-worker- Occupier
Provisions relating to Health- Safety- Welfare
3. Payment of Wages Act
The evolution of concept of wages in India Bonus: (Statutory formula & Available surplus formula) Employees entitled to bonus & persons disqualified for bonus Working for bonus formula under the act
13 7
4 E.S.I Act 1948
Salient features of the Act Definitions of various terms Establishment of E.S.I corporation Benefits available under E.S.I Act
9 6
5 Workmen’s Compensation Act 1923
Definitions and main features of the Act Employer’s liability for compensation (Accident arising in the course of and out of employment)
9 6
6 Industrial Employment (Standing Orders) Act 1923
Submission of draft standing order Certifying officer & his powers Concept of standing order
9 6
7 Trade Unions Act 1926
Definitions Registration & Cancellation of Trade Union Rights & liabilities of Trade Union
15 7
100 55
+ Revision / Test / Exam 10 65
References:
Title Author Publisher Labor Laws Taxmann
Semester – VI
RETAIL MANAGEMENT and CRM
Objective: To gain understanding of the bourgeoning retail business and the opportunities available for employment and entrepreneurship. Sr. No.
Topic No. of Marks
No. of Lectures
1 Retail Management Importance, Growth in recent years, features, Future prospects in the Indian Scenario.
20 10
2 Types of Retail Outlets
Shopping Malls, Multiplexes, vending Machines, Super-markets, Dept. Stores-Importance, Features, and Merits and Demerits.
20 10
3 Customer Relationship Mgt
Introduction and Importance of CRM, Understanding Customer in goods and Services Industry, Winning over customers, Importance of customer satisfaction, Role of E-commerce in CRM
25 15
4 Customer Loyalty and Relationship building
Importance, Merits, Loyalty Breakers, How to reclaim a lost customer? How to sustain existing customers? How to tap potential future customers? Complaint management, Relationship building in the long run.
25 15
5 Case Study 10 5 100 55
+ Revision / Test / Exam 10 65
References:
Title Author Publisher Customer Relationship Mgt H.Peeru Mohammed,
A.Sagadevan Vikas Publishing
CRM Graham Roberts Pheleps
Viva Books Pvt. Ltd.
CRM R.K. Sugandhi New Age International
Semester – VI
ADVERTISING & SALES PROMOTION
Objective: To understand the basics of advertising as a strategy for sales promotion. Sr. No.
Topic No. of Marks
No. of Lectures
1 Media planning and scheduling
Factors affecting choice of Media, the reach, frequency and impact, Importance of Media scheduling and its strategies.
20 10
2 Evaluation of Advertising Effectiveness
Importance, Difficulty in measuring effectiveness, methods of measuring Adv.Effectiveness (Pre-testing & Post-testing methods)
20 10
3 Advertising Agencies
Importance, Functions, Factors affecting Selection of an Adv. Agency, Organization of an Adv. Agency)
25 15
4 Sales Promotion Tools
Role in Mktg. Various tool-Samples, POP, Free Gift offers, Coupons, Price- offs, Patronage Rewards, Exhibitions and Fashion Shows
25 15
5 Case Study 10 5 100 55
+ Revision / Test / Exam 10 65
References: Title Author Publisher
Modern Mktg. RSN Pillai & Bagawati Marketing Mgt Philips kotler Marketing Mgt Sherlekar Marketing Mgt Subhash Mehta Marketing Mgt G.S. monga & Shalini
Anand
Sales Promotion Essentials Don E. Schultz, William Robinson
Sales Promotion Julian Cummimns Kogan Page Sales Mgt & Sales Promotion M.J. Mathew RBSA Publishers
Semester – VI PORTFOLIO MANAGEMENT
Objective: To understand the concepts of financial risks, financial portfolio and the management issues related to them
Sr. No.
Topic No. of Marks
No. Of Lectures
1 Introduction to Portfolio Management Meaning - Phases of Portfolio Management Evolution of Portfolio Management & role of portfolio management
12 05
2 Meaning - Financial and Economic Meaning of investment - characteristics - objectives. Investment vs. Speculation - Investment vs. Gambling - Types of Investors and Investment Avenues
15 08
3 Risk Meaning - Elements - Systematic Risk - Unsystematic (Excluding Measurement of Risk)
12 08
4 Meaning and functions of stock exchange, benefits of stock exchange, NSE, SEBI - its organizations, objectives and function and powers.
24 12
5 Portfolio Analysis Expected return of a portfolio Risk of a portfolio - Reduction of Portfolio risk through diversification
15 10
6 Portfolio Selection Feasible set of portfolios - selection of optimal portfolio - Limitations of Markowitz model - single index model - multi index model (excluding measurement)
22 12
100 55 + Revision / Test / Exam 10
65 Note: Students may be asked to prepare a project on Measurement of Portfolio returns based on (a) Risk, (b) Analysis, (c) Selection and (d) Evaluation. References: Title Author Publisher Investment Analysis and Portfolio Mgt. Prasanna Chandra - Portfolio Management S. Kevin - Investment Management(Security Analysis and Portfolio Management)
Preeti Singh -
Financial Institutions and Markets L.M.Bhole - Indian Financial System Vasant Desai Himalaya Investment & Securities Markets in India V. A. Avadhani Himalaya
Semester – VI FINANCIAL SERVICES
Objective: To gain understanding about various financial services available and those that are emerging. Sr. No.
Units No. of Marks
No. Of Lectures
1 Meaning scope and Innovations of financial services 15 10 - Meaning, scope, classification, causes for financial
innovation. - Financial Engineering - New Financial Product and Services - Challenging faced by the financial services sectors - Present scenario
2 Management of Accounts Receivable
- Concept of management of accounts receivable - Credit Policy, nature and goals - Factors affecting credit policy - Need of granting credit - Credit Policy variable (Credit standard, Credit Period, Cash discount of collection efforts)
12 8
3 Project financing - Basic concepts of project financing
- Contents of project report - Cost of project and means of finance - Role of financial institutions in project financing - Project appraisal by Financial Institution (Appraisal of term loan - financial feasibility, technical feasibility, economic feasibility and managerial feasibility)
15 10
4 Financial services
(A) Merchant Banking - Definition, origin, services of merchant banking - Qualities required for merchant banking - Scope of Merchant banking in media
40 20
(B) Leasing
- Concept of leasing - Steps involved in leasing transaction - Types of lease - Advantages and disadvantages of lease
(C) Venture Capital
- Concept of venture capital - Features of venture capital - Scope and importance of venture capital - Methods of venture financing
(D) Mutual funds
- Concept of Mutual funds - Types and importance of Mutual funds - Factors affecting selection of Mutual funds
(E) Underwriting of capital issue
- Meaning of underwriting - Types of underwriting - SEBI guidelines of underwriting
5 Credit Rating
- Definition and meaning of audit rating - Benefits of credit rating - Credit rating agencies in India
8 4
6 Role of financial institutions
- LIC - ICICI - IDBI - UTI
10 3
100 55 + Revision / Test / Exam 10
65 References:
Title Author Publisher Financial Management M.Y.Khan & P.K.Jain Tata McGrawHill Financial Management P.V.Kulkarni Himalaya
Financial Markets & Science Gordon/Natarajan Himalaya Indian Financial System Vasant Desai Himalaya
Banking & Finance System Dr.K.Nirmala Prasad Himalaya Financial Management Ravi M. Kishor Taxmann
Semester – VI PROJECT
Sr. No.
Topic No. of Marks
PROJECT 1 Unit I
Field Visit (May be Outstation – min 3)
2 Unit II One major practical project related to their specialization
3 Unit III Presentation based on the practical project related to their specialization
4 Unit IV Case Study (Min 1)
5 Group Discussion (min 2) EVALUATION PATTERN -OUT OF 100 ( SIMILAR TO
SEM V)
1 Unit I Field Visit
2 Unit II Major Project
3 Unit III Presentation based on major project
4 Unit IV Case Study & Group Discussion
5 Unit V Viva Test
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