#BlogHerFood15: Craft: Podcasting, the Time is NOW!

PODCASTING, THE TIME IS NOW!CRAFT SESSION // 2:45 – 4:00PM

LUCRECER BRAXTON

HELLOFRIENDPODCAST.COM

@lucrecerbraxton

WHAT IS A PODCAST?

A podcast is an on-demand radio program focused on the personality and opinions of the podcaster or focused on a certain topic, in some cases it's both.

@lucrecerbraxton

WHY PODCAST?

• It’s a way of sharing ideas and building an audience.

• Listeners can take a podcast anywhere and listen to a specific show on your schedule.

• It's like Netflix, but with audio.• You can listen to what you want, when you

want.• Mobile learning. Podcasts are popping up in

classroom

@lucrecerbraxton

HOW/WHERE ARE PEOPLE LISTENING?

• In their car while commuting using USB, AUX or streaming with WiFi audio

• On a computer while working• In the gym while working out • While cleaning the house, taking a shower, lounging,

etc.• Using:

– The show's website– iTunes– Podcast app or catcher on mobile device– Stitcher

@lucrecerbraxton

WHO LISTENS TO PODCASTS?• 2009, 43% of

Americans, age 12 and up had listened to a podcast. 

• 2010, grew to 45% or 70 million Americans over age 12.

• According to RawVoice, listeners increased from 25 million in 2009 to 75 million in 2014. And, it continues to grow.

@lucrecerbraxton

WHAT MAKES A PODCAST GREAT?

Personality• Be yourself• Let your personality shine• Give the people what they want

Headphones are important• You need to be able to hear yourself, so make sure

you plug your headphones into your microphone or mixer

@lucrecerbraxton

WHAT MAKES A PODCAST GREAT?

Good Mic Technique• An expensive mic will not

make you sound better. Work on your mic technique first.

• Use a pop filter or shield– Will help with the

popping sound when you pronounce certain words with "Ps" and "Bs"

@lucrecerbraxton

WHAT MAKES A PODCAST GREAT?

Good Mic Technique• The right distance

– Test, test and test again to find the best distance that works for your voice

– Get close to your mic• The further you sit away from the mic, the

more background noise you pick up• Don't Darth Vader the mic with heavy

breathing. Get close, but not THAT close

@lucrecerbraxton

PLANNING YOUR SHOW• Create a solid plan for your show• Repurpose your blog content

– Your popular posts• Recreate popular content, but put your own

spin on it.– What is your ideal audience reading or listening

to?– Are people complaining about anything?

• Expert interviews– Top people in your industry– Publicize heavily

• Gain credibility and visibility• Your guests audience will follow them to you

– Your guest will do most of the talking

@lucrecerbraxton

PLANNING YOUR SHOW• Co-host with a Friend or Follower

– Larger audience and grow fan base– Keeps your podcast content interesting

• Play off of each other• Host discussion

– Round-table discussions– Keep the topic interesting– Relevant guests– Great sound quality

@lucrecerbraxton

PLANNING YOUR SHOW• Showcase your expertise

– Share your unique perspective

– Be consistent with your topic

• Length and Frequency– Daily, weekly, monthly– Be consistent with your

frequency– Listeners crave reliability

@lucrecerbraxton

PODCASTS EQUIPMENT• Microphone

– Audio Technica ATR 2100 (approx. $50 on Amazon)• Cardioid Dynamic microphone• USB and XLR

– Shure SM58 (approx. $99 on Amazon)• XLR

– Windscreen (approx. $3 on Amazon)• Headphones

– Audio Technica ATH-20x (approx. $50 on Amazon)• Boom Arm• Shock Mount

@lucrecerbraxton

PODCASTS EQUIPMENT• Audacity (free)

– http://audacityteam.org/• Garageband ($0 - $10, Mac Only)

– http://www.apple.com/mac/garageband/• Skype (free)

– http://www.skype.com/• Pamela (free to $30, Windows)

– http://www.pamela.biz/• Call Recorder for Skype ($30, Mac Only)

– http://www.ecamm.com/mac/callrecorder/• Adobe Audition (approx. $20 month to $49 month)

– https://creative.adobe.com/products/audition

@lucrecerbraxton

FOOD FOCUSED PODCASTS

@lucrecerbraxton

CONNECT WITH ME ONLINE

@lucrecerbraxton

Hello Friend Podcastwww.hellofriendpodcast.com

@lucrecerbraxton

Hello Friend Podcast

@lucrecerbraxton

@lucrecer

Lucrecer BraxtoniTunes | Stitcher | AudioBoom | Google Play