Blogging Media & Marketing, Blissdom 2011
Post on 01-Nov-2014
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Marketing & Media Training: Keeping Your Thread Consistent
Allison McDonaldCassie BoornRenee Ross
Melanie Nelson
No Time for Flashcardshttp://www.notimeforflashcards.com/
Facebook http://www.facebook.com/notimeforflashcards
Twitter@NoFlashCards
Blog Namehttp://www.cassieboorn.com
Facebook http://www.facebook.com/cassieboorn
Twitter@cassieaiden
Blog Namehttp://Cutiebootycakes.com
Facebook http://reneejross
Twitter@reneejross
Blogging Basics 101http://www.bloggingbasics101.com/
Facebook http://www.facebook.com/BloggingBasics101
Twitter@chilihead
Marketing Your Blog
Set Your Goals
Goals must be • Challenging• Believable• Specific• Measurable• Written down
Finding & Expanding Your Audience
Finding Your Voice
• What is your blog about?• Who is going to read it?• How will they find you?• How do you want to be perceived?
Twenty Something Letter Project
Goal: Grow my audience and set a tone for my blog
Finding your message or voice.
To this, I• Reached out to bloggers and influencers• Shared my project and what I needed• Promoted it and began pitching media
Twenty Something Letter Project
Results:• Major traffic boost• Accreditation for my blog• Book Agent
Key Take Aways:• Reach out and ask for help• Engage your network and favorite bloggers• Be prepared• Don’t be afraid of a little self-promotion
Pitching Media
Media doesn’t look for you. YOU have to pitch them.– When to pitch– How to pitch– Who to pitch– How to find them
Be Ready
You’ve pitched and you’re in! Now, BE READY!Case Study: Clueless
Be Ready
You’ve pitched and you’re in! Now, BE READY!
Stay on Message!
Have a plan
Now that you’re famous, traffic is steady.– Provide content that fulfills a need– Ask your readers what they want (and give it to
them)– Don’t take a break!
Sharing Your Message and Building Community
Sharing Your Message & Building Community
Your blog isn’t your only outlet. Use Facebook and Twitter to reach even more readers.
Social Media Best Practices
• Conduct reader surveys• Engage in discussions• Invite collaboration• Use a professional voice• Share common experiences
Purse-a-nality
Goal: Use Facebook as a sales tool
Message: Come buy fashionable accessories from a fun gal.
Purse-a-nality
How We Did It• Started as a personal profile• Moved to business page
(facebook.com/Purseanality)
Purse-a-nality
• Multiple updates every day
Purse-a-nality
• Multiple updates every day– Posts pictures several times a day
Purse-a-nality
• Multiple updates every day– Posts pictures several times a day– Mix of professional and personal updates
Purse-a-nality
• Multiple updates every day– Posts pictures several times a day– Personalized her business with updates
• Phone number
Purse-a-nality
• Multiple updates every day– Posts pictures several times a day– Personalized her business with updates
• Phone number• Contact Form
Purse-a-nality
• Multiple updates every day– Posts pictures several times a day– Personalized her business with updates
• Phone number• Contact form• Respond to comments (Page Notifier)
Facebook Tips
What happened?
Her goal was to make $500/day. Within 5 weeks she was making $1500/day.
Take-aways
• Personal Profile vs. Business Page• What is an application?• How can apps help me?• How can you create discussion?
Manage Your Voice & Reputation
Once you’ve built an audience, they expect certain things from you. • What expectations are you setting?• What’s the long tail of those expectations?• Are you consistent?
Manage Your Voice & Reputation
DRAMA• You will find it. Whether you participate is up
to you.• How will an outburst affect your brand?• Find a blogging buddy you can talk to.Remember: You can have an opinion without being hurtful or unprofessional.
Now What?
Ultimately, we all do it differently and there isn’t a fool-proof formula.
Take the tools we’ve given you and make them work for you.
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