BITB -- Email Marketing

Email Marketing

Chris Sietsema

Back in the Black: April 28 – 29, 2011

Quick Background

Why Email Marketing

Problem: Solution:

http://goo.gl/cLrwC

Acquiring new customers can cost five times more than satisfying and retaining current customers.

5Why Email Marketing

Why Email Marketing

When Email Marketing

You Are Here

Revenue Model

Strategy Execution Markup

Email Products

List Quality

Garbage In Garbage Out

Segmentation

JangoMail Email Marketing Survey - August 2010

• CAN SPAM Clearly Defined

– Physical Address

– Unsubscribe Option

– No Deception

• Your From Name

• No Funny Subject Lines

Deliverability

Sender Reputation

• SenderScore.org

Testing

Econsultancy Email Marketing Census – March 2011

Testing Processes

• A/B Split • Multivariate

A

B

How Email Marketing

Questions?

• Chris Sietsema

• Teach to Fish Digital

• chris@teachtofishdigital.com

• 480.389.5435

• linkedin.com/in/sietsema

• Twitter: @sietsema

• slideshare.net/sietsema