Binary Booklet Beta

Binary Computer Solutions

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Table of Contents

10 . . . . . . . . . . . .Introduction11 . . . . . . . . . . . . Main Logo100 . . . . . . . . . Logo Struction101 . . . . . . . . . Logo Variation110 . . . . . . . . . . . .Sub Logo111 . . . . . . . . . . . . . .Colours1000 . . . . . . . . . . . . . Fonts1001-1010 . . . . . Business Cards1011-1100 . . . . . . . . Letterhead1101 . . . . . . . . . . . . . . Files1110 . . . . . . . . . . . . . .About

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Introduction

Binary Computer Solutions (Or BinaryCPU) is a small design and programming company operating out of Burlington, VT. The cli-ent is the founder and owner, Blaine Bouver. He came to Design-Fiend looking to refresh his logo and created a stronger brand iden-tity. In this Branding Guide, the new logo, sub logo, colours, fonts, and even some sample print pieces are provide and explained.

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Ma in Logo

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1) Clipping Mask in the shape of a pillow’s frame.

2) Gradient Mesh creating the illustions of reflections on leather.

3) Binary Text in the Dark Green brand colours

4) Highlighted Binary Text, saying “Binary” in the catchphrase of,

“Complex Promblems? Binary Solutions.”

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Logo Variation and Simplification

Follow these patterns from the full logo till you reach simple black and white. Also consider using the sub logos as well.

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Sub Logo

The Sub Logo keeps the idea of the pillow, while introducting a QR code instead of the binary. The code is scannable with any smart phone, and links the user directly to Binary CPU’s homepage.

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C-18%M-0%Y-28%K-0%

R-255G-255B-255

C-0%M-0%Y-0%K-0%

R-204G-255B-204

R-153G-255B-102

R-153G-204B-102

R-51G-102B-51

R-0G-0B-0

C-39%M-0%Y-86%K-0%

C-44%M-0%Y-79%K-0%

C-80%M-37%Y-79%K-28%

C-0%M-0%Y-0%K-100%

FFFFFF CCFFCC 99FF66 99CC66 336633 000000

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Colours

Binary Solutions uses six basic colours, including pure black and white. The colours are slightly different depending on print or digital mediums.

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8-bit Lim it BRK

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1234567890 . , !?-

Helvet icaabcdefghi jk lmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 . , !?: ; ’ ” / | \ ( ) [ ] { }<>+=-_@#$%^&*`~¡™£¢∞§¶•ªº–≠

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Fonts

8-bit Limit BRK is a more stylished font, while Helvetica should be used for more general uses.

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Solutions for EverydayLife and Business

Blaine BouvierFounder

Binary Computer Solution145 Pine Haven Shore Road- Suite 1205

Shelburne, Vermont 05482

blaine@binarycpu.com(802) 846-7692 - Office

(802) 343-6145 - Cell

00 1000000 10000 100 1 10 100 10 1 10 1 100 1 10000 10 1 1 10 100111100100100 1 1000 10 1 1 10 10 10 1 1 1000 1 10 1 10 1 1 1 1 0 1 10 1 100 10 1000000

11101101001

Business Cards

The design for Binary Solution’s business card tries to mixed strong brand identity with informative design. Below is an example of a fin-ished card, while on the left page is the printed backside, as well as a template for another card. The backside of the card contains the Sub-Logo with it’s QR code, allowing for quick site accessablity with a smart phone.

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00100000010000100110

10010110

1100110

000101110

100111100100100110

00101110

10101110

00110

11011110

110110

0101000000

11101101001

‣ Website Designs

‣ Logo Designs

‣ Email Marketing

‣ Search Engine Optimization (SEO)

‣ Statistical Analysis

‣ Content Management (CMS)

Services We Provide:

Free Consulations

Complex Problems,Binary Solutions.

Name HereTitle

Binary Computer Solution123 Main Street,

City, State, 12345

name@binarycpu.com(555) 555-5555 - Office

(555) 555-5555 - Cell

00 1000000 10000 100 1 10 100 10 1 10 1 100 1 10000 10 1 1 10 100111100100100 1 1000 10 1 1 10 10 10 1 1 1000 1 10 1 10 1 1 1 1 0 1 10 1 100 10 1000000

11101101001

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010010101001011010101010101010101010101010101010101001010101001010001011110010110001010001001001010010

Binary Computer SolutionsFrom the Desk of: Blaine Bouvier

(802) 846-769212345 Main Street,

New York, NY12345

www.binarycpu.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi luctus nisl in metus mol-lis id malesuada nisl egestas. Mauris aliquam nisl sit amet ante tempor eget venenatis metus laoreet. Vivamus nec laoreet enim. Duis metus nisl, condimentum sed dictum a, tempor in nulla. Suspendisse vulputate ultrices tortor, quis mollis velit vulputate sollici-tudin. Nam a ipsum quam, elementum dignissim nunc. Ut molestie tincidunt faucibus. Vestibulum condimentum purus eget elit malesuada bibendum. Donec et odio ligula. Suspendisse potenti. Etiam dui nisl, semper nec ultrices a, posuere at nibh. Mauris con-sectetur condimentum cursus. Aenean in malesuada magna. In rutrum varius velit, vel porta turpis vulputate ac. Curabitur tempor diam vitae nibh laoreet quis consequat elit sagittis. Etiam at elit vel arcu tincidunt eleifend. Vestibulum molestie, dolor non posuere interdum, lacus sem dictum erat, sit amet volutpat dui magna at tellus. Quisque congue ipsum vitae purus sagittis molestie egestas a velit.

Quisque consectetur lacinia ante quis placerat. Ut justo mi, porta at condimentum ac, rutrum eget dolor. Nulla facilisi. Suspendisse lacus leo, rhoncus eu molestie sed, sagit-tis et arcu. Fusce erat erat, rutrum sed adipiscing eget, rhoncus non nisi. Sed faucibus commodo iaculis. Suspendisse vel est nisl, ac rutrum diam. Morbi arcu ante, euismod eu lacinia ut, tincidunt sit amet urna. Vestibulum ac velit vel lectus consequat dapibus. Mae-cenas sit amet nulla eu urna scelerisque auctor vitae sed orci. Morbi sit amet velit nunc, eu euismod dui. Aliquam erat volutpat. Morbi eu dui vitae erat semper eleifend vel vel enim. Donec sed justo quis erat molestie tincidunt sed at magna. Sed ornare dolor quam, nec viverra lorem.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquet diam a augue dignissim at consectetur mauris blandit. Maecenas condimentum consectetur urna, ac consequat mauris malesuada eu. Sed consectetur lorem vitae enim consectetur aliquet. Aliquam et erat eros. Cras semper nibh vitae risus mollis ullamcor-per. Nunc vel eros at est aliquam sodales. Nulla et massa arcu, id sollicitudin tellus. Viva-mus egestas elementum risus ut tempus. Sed feugiat, nibh ut ultricies eleifend, nunc odio mollis elit, ut lacinia enim quam ut dolor. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Aenean consequat aliquam ligula, eget varius nisi euismod dictum. Donec et lobortis odio. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Mauris sit amet massa magna. Morbi quam erat, lobortis ac pretium non, ornare blandit nunc. Sed et odio diam, faucibus interdum lorem. Sed tincidunt nisl sit amet augue pul-vinar interdum mollis quam lobortis. Proin sed nisl sagittis dolor consectetur eleifend. In hac habitasse platea dictumst. Nam tempor hendrerit tempus. Donec ligula mi, imperdiet vitae mollis at, cursus sit amet purus. Vestibulum iaculis convallis mauris, quis.

Letterhead

The letterhead is very simple, with few stylistic elements to allow for clean readability. There is also a secondary verision with a watermark of the Subicon, that could be used for more important documents.

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010010101001011010101010101010101010101010101010101001010101001010001011110010110001010001001001010010

Binary Computer SolutionsFrom the Desk of: Blaine Bouvier

(802) 846-769212345 Main Street,

New York, NY12345

www.binarycpu.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi luctus nisl in metus mol-lis id malesuada nisl egestas. Mauris aliquam nisl sit amet ante tempor eget venenatis metus laoreet. Vivamus nec laoreet enim. Duis metus nisl, condimentum sed dictum a, tempor in nulla. Suspendisse vulputate ultrices tortor, quis mollis velit vulputate sollici-tudin. Nam a ipsum quam, elementum dignissim nunc. Ut molestie tincidunt faucibus. Vestibulum condimentum purus eget elit malesuada bibendum. Donec et odio ligula. Suspendisse potenti. Etiam dui nisl, semper nec ultrices a, posuere at nibh. Mauris con-sectetur condimentum cursus. Aenean in malesuada magna. In rutrum varius velit, vel porta turpis vulputate ac. Curabitur tempor diam vitae nibh laoreet quis consequat elit sagittis. Etiam at elit vel arcu tincidunt eleifend. Vestibulum molestie, dolor non posuere interdum, lacus sem dictum erat, sit amet volutpat dui magna at tellus. Quisque congue ipsum vitae purus sagittis molestie egestas a velit.

Quisque consectetur lacinia ante quis placerat. Ut justo mi, porta at condimentum ac, rutrum eget dolor. Nulla facilisi. Suspendisse lacus leo, rhoncus eu molestie sed, sagit-tis et arcu. Fusce erat erat, rutrum sed adipiscing eget, rhoncus non nisi. Sed faucibus commodo iaculis. Suspendisse vel est nisl, ac rutrum diam. Morbi arcu ante, euismod eu lacinia ut, tincidunt sit amet urna. Vestibulum ac velit vel lectus consequat dapibus. Mae-cenas sit amet nulla eu urna scelerisque auctor vitae sed orci. Morbi sit amet velit nunc, eu euismod dui. Aliquam erat volutpat. Morbi eu dui vitae erat semper eleifend vel vel enim. Donec sed justo quis erat molestie tincidunt sed at magna. Sed ornare dolor quam, nec viverra lorem.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque aliquet diam a augue dignissim at consectetur mauris blandit. Maecenas condimentum consectetur urna, ac consequat mauris malesuada eu. Sed consectetur lorem vitae enim consectetur aliquet. Aliquam et erat eros. Cras semper nibh vitae risus mollis ullamcor-per. Nunc vel eros at est aliquam sodales. Nulla et massa arcu, id sollicitudin tellus. Viva-mus egestas elementum risus ut tempus. Sed feugiat, nibh ut ultricies eleifend, nunc odio mollis elit, ut lacinia enim quam ut dolor. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Aenean consequat aliquam ligula, eget varius nisi euismod dictum. Donec et lobortis odio. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Mauris sit amet massa magna. Morbi quam erat, lobortis ac pretium non, ornare blandit nunc. Sed et odio diam, faucibus interdum lorem. Sed tincidunt nisl sit amet augue pul-vinar interdum mollis quam lobortis. Proin sed nisl sagittis dolor consectetur eleifend. In hac habitasse platea dictumst. Nam tempor hendrerit tempus. Donec ligula mi, imperdiet vitae mollis at, cursus sit amet purus. Vestibulum iaculis convallis mauris, quis.

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Files

This QR code leads to a folder that countains the various files used in the branding manual, as well as some printed design files

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About the Designer

This booklet was designed by John Day-Fratto, at Design-Fiend.com

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