BIMA Transmedia Cases - MIPCube 2012

Digital and TransmediaMIP Cube, Cannes

Digital and TransmediaMIP Cube, Cannes

4seven

@TiffanyStJames

• UK• Channel4• New Channel Launch• Last 7 days• Most popular • Missed programmes• Re-screened• Chosen by buzz

Insight:Last 7 days programmes replayedchosen by social buzz

Zeebox

Million Pound Drop

@TiffanyStJames

• Game show event• 8 Questions• £1 Million • Contestants can win • - or lose –• Life changing amounts

of money • LIVE on TV• 100 000s players• 230 000 Facebook Likes

Insight:Opportunity to ONLY play live in real-time with your friends

Who killed Deon?

@TiffanyStJames

• Youth targeted• Crime periphery• Joint Enterprise Law• Ficticious ‘Who Dunnit’• Series of videos• Focusing knife murder• 6 suspects• All involved

Transmedia used for serious messaging:presence, knowledge, and direct action can all have very serious ramifications.

Heineken Star Player

@TiffanyStJames

• Real-time football app• Play via iPhone or• Facebook• Users anticipate

outcome of match• Played against friends

Would my parents understand what it does? Would my friends outside of advertising be interested in it?

Keeping Keeley

@TiffanyStJames

• Lynx: Twist• Boredom is the enemy• Sense of full interactivity• 300 possibilities• Xbox placement• Online• Social sharing

Insight:12 minute film had an average viewing time of 18 minutes across all users

Let’s keep talking…@tiffanystjamesLet’s keep talking…@tiffanystjames

BIMA• Founded in 1985 - world’s oldest new media association

• Support and promote the British digital industry

• Share knowledge and best practice

• Reward great work and encourage the next generation

• Over 200 members with combined revenues of £3 billion, representing hundreds of thousands of people

• Members of the Advertising Association – giving digital a seat the top table

• ConnectedUK, Digital Hall of Fame, National Standards and of course the BIMA Awards…