Big Idea: The Web by Ryan Boyles

#convergesouth #bigidea

big idea: #web@theRab

#convergesouth #bigidea

First, a story …

… six years ago at Converge South

#convergesouth #bigideaEd Cone: “hey Chris Rabb, have you seen this news blog?”

#convergesouth #bigideaMe: “what is twitter?” circa 2007

#convergesouth #bigidea@BrianR Converge South 2007

#convergesouth #bigidea“what is after twitter?” 2008

#convergesouth #bigidea“scoble selfie” before selfies were a thing, circa 2008

#convergesouth #bigidea

the web is changing us. and we are changing the web.

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the scope and pace is profound...

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I asked a group of colleagues

“How is the web today different from the web in 2006?”

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Ethan McCarty @ethanmcc

Director, Enterprise Social Strategy, Corporate Headquarters, IBM

“about 1.7 billion more people online with the ability to access open information.”

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Jennifer Dubow @jennifer_dubow

Global Inside Sales Marketing, Social Business Transformation Leader, IBM

“social platforms have changed the way we share, express ourselves, and interact with others with our thoughts, photos, and ideas...”

#convergesouth #bigidea

Michael Rowe @michaelrowe01

Business Strategist, IBM

“it is mobile and embedded; to paraphrase an old car commercial - This ain't your parent’s web! ”

#convergesouth #bigidea

Susan Emerick @sfemerick

Manager, Enterprise Social Strategy & Programs, Digital Strategy & Development, IBM

“While text analytics (data mining) approaches first surfaced in the mid-1980s, technological advances have enabled the field to advance during the past decade.”

#convergesouth #bigidea

Felicia Haggarty @feliciaroseh

Marketing Strategy Manager , IBM

“Twitter is always faster than the news, so I never visit news sites anymore.”

#convergesouth #bigidea

Ethan McCarty @ethanmcc

Director, Enterprise Social Strategy, Corporate Headquarters, IBM

“The number of credible news agencies practicing journalism has dwindled and the rise of useless, superficial junk food news has blossomed in its place.”

#convergesouth #bigidea

Bill Chamberlain @horizonwatching

Principal Analyst, Social Insights Practice, IBM

“Three words: 1) Social 2) Mobile 3) Cloud”

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Erika Horrocks @erikahorrocks

Social Media Strategist, IBM

“it's moved from a stagnant resource to a dynamic experience.”

#convergesouth #bigidea

Scott Laningham @scottlaningham

Growth Initiative, New Media Content Producer and Podcaster, IBM

“interaction has led the vast majority of us to a place where our online activity is no longer distinguishable from offline. ”

#convergesouth #bigidea

Stephanie Hlavin @stephghnc

Communications Writer, IBM

“it is SO ubiquitous - it's everywhere in everything I do.”

#convergesouth #bigidea

Paul Turnbull

Principal Consultant, Social Media Research and Market Insights, IBM

“I think the big difference is that everyone has access to the web now - all the time - regardless of where they are.”

#convergesouth #bigidea

Daryl Pereira @cagedether

Social Media Manager, IBM

“.... the primacy of the web address as a point of identity is in question.”

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our web mindset is always changing.

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apps are the new web.good apps support natural, innovative web experiences.

#convergesouth #bigideasee C-suite run

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apps are bite-size purpose-built

data-drivenweb services.

#convergesouth #bigideawhat is after apps?

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wearable web

Samsung Galaxy Gear is moving apps into a smaller and more transparent form factor.

Where will you use Dick Tracy’s watch?

#convergesouth #bigidea

car web

New Ford Fusion has over 16 million lines of code inside making it a rolling connected datacenter.

How will you ride in Michael Knight’s KITT?

#convergesouth #bigidea

cognitive web

IBM Watson is a super computing platform that uses natural language and applies cognitive reasoning.

What will you discuss with Tony Stark’s Jarvis?

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wearable web

Google Glass has 16GB of memory and active network for services and apps, operates with eye recognition and voice.

Who will you see with Geordi LaForge’s visor?

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where does user experience and expectation fall in this new creepy vs. magic continuum?

hat tip to @monkchips

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personal interaction with the web is becoming more specific while the amount of data is exploding.

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Internet of Users

Smartphone users have grown 9x since 2009.75% of the planet has at least one internet connected device.People are interconnected and always on.

#convergesouth #bigidea

Internet of Things

Half of the world’s data has been created in the last two years.People define the web but things are generating massive data.Data is everything and everywhere.

#convergesouth #bigideatake deep breathes

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the internet of things is really the “internet of everything.”

(soon, we’ll just call it the internet again)

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take heed of three things.

listen up.

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people don’t know how this stuff works.

they do expect it to work like they expect, and fast!

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every business model is disrupted by the web.you have to react to every “business moment.”

see #gartnersym

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unlearn what you know.

context is king.who/where/when/what/why is your content?

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so, where to now?let’s bring it home.

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what does the web look like to kids?there is no disk (or spoon)

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what does the web look like your boss?

shiny vs ROI

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what does the web look like to your employee?

they want APIs to work like Netflix

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what does the web look like to you?

tell me and/or discuss with #ConvergeSouth

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@theRablet’s talk