Transcript
www.johngirard.net john@johngirard.net 1
John P. Girard, Ph.D.
h�ps://www.youtube.com/watch?v=QL1dQuK5Wsg
www.johngirard.net john@johngirard.net 2
Big Data in your organiza�on?
Leaders in my organiza�on are _________ Big Data.
B. interested in C. bored with D. confused about
A. excited about
Some History
Many leaders were (are) very skep�cal about the
real value of KM
www.johngirard.net john@johngirard.net 3
Big Data = KM by another name?
Big Data is Everywhere
www.johngirard.net john@johngirard.net 4
Is Big Data New?
www.google.com/trends/
Teradata, 1991 (Osco Drug)
www.�nyurl.com/GirardBD
Prairie Business Magazine, 7(1) -‐ 2008
Is data mining synonymous with
Big Data?
No. Big Data is the data set (or asset).
Data mining is the process (or handler).
www.johngirard.net john@johngirard.net 5
Big Data = KM by another name?
The History of Big Data
Informa�on Overload
Informa�on overload occurs when the amount of input to a system exceeds its processing capacity. (Speier et al, 1999)
Informa�on Overload
Informa�on overload is that state in which available, and poten�ally useful, informa�on is a hindrance rather than a help. (Bawden, 2001)
Personal Informa�on Overload
A percep�on on the part of the individual (or observers of that person) that the flow of informa�on associated with work tasks is greater than can be managed effec�vely. (Wilson, 2001)
Organiza�onal Informa�on Overload
A situa�on in which the extent of perceived informa�on overload is sufficiently widespread within an organiza�on as to reduce the overall effec�veness of management opera�ons.(Wilson, 2001)
www.johngirard.net john@johngirard.net 6
Overload is not new!
The Roman Philosopher Seneca worried about informa�on overload nearly 2,000 years before it was cool. “What is the point of having countless books and libraries whose �tles the owner could scarcely read through in a whole life�me?” he wondered.
Michael Grunwald @MikeGrunwald Aug. 28, 2014
The History of Big Data
2/3 of managers complained of Informa�on overload (KPMG, 2000)
38% of the surveyed managers waste a substan�al amount of �me loca�ng informa�on (Wilson, 2001)
Managers “dwell on informa�on that is entertaining but not informa�ve, or easily available but not of high quality” (Linden, 2001)
43% of the managers delayed decisions because of too much informa�on. (Wilson, 2001)
The total accumulated codified database of the world, which includes all books and all electronic files, doubles every seven years and some predict this will double twice a day by 2010 (Bon�s, 2000).
What we knew a decade ago:
www.johngirard.net john@johngirard.net 7
Exhibit at NAFA School of Art & Design
KM 1.0 (According to John)
Knowledge
Information
Data
Data to Information
Context Categorize Calculate Correct Condense
Information to Knowledge
Compare Consequences Connects Conversation
www.johngirard.net john@johngirard.net 8
KM 2.0
Ikujiro Nonaka
Socializ
ation Externalization
Interna
lization C
ombination
TACIT
EXPLIC
IT
EXPLICIT
TACIT
Seek Wisdom
Seek wisdom, not knowledge. Knowledge is of the past, wisdom is of the future. ~ Lumbee Proverb
The Lumbee Tribe of North Carolina is a state recognized tribe of approximately 55,000 enrolled members, most of them living in Robeson and the adjacent counties in southeastern North Carolina.
www.johngirard.net john@johngirard.net 9
The Cogni�ve Hierarchy
10 Years
Knowledge
Information
Data
Ackoff’s Apex Wisdom
Understanding
Knowledge
Seek Wisdom not Knowledge (KM 2.5?)
Big Data – Some Defini�ons
A term coined to reflect very large and very complex data sets. (Sultanow & Chircu, 2015)
Big data is a term for any collec�on of large and complex data sets that it becomes difficult to process. (Gordon, 2015)
Data set that is beyond the capacity of rela�onal database applica�ons. (Joseph, 2015)
Term for a collec�on of large and complex data sets that it becomes difficult to process with tradi�onal tools. (Klepac & Berg, 2015)
Large Complex Dif�icult
Strategic Data-‐based Wisdom in the Big Data Era
www.johngirard.net john@johngirard.net 10
Complex: A Defini�on
Large Complex Dif�icult
“a group of obviously related units of which the degree and nature of the rela�onship is imperfectly known”
An early example of Big Data (KM 3.0)
Knowledge
Information
Data
Wisdom
Understanding
Knowledge
Know
ledge
Cre
ation
“With 3,600 stores in the United States and roughly 100 million customers walking through the doors each week, Wal-Mart has access to information about a broad slice of America . . . The data are gathered item by item at the checkout aisle, then recorded, mapped and updated by store, by state, by region . . . By its own account Wal-Mart has 460 terabytes of data.”
14 November 2004
Hurricane
www.johngirard.net john@johngirard.net 11
A more recent example
www.youtube.com/watch?v=SiFPjUTw_qM
Big Data Can Provide Decision Support
Slamtracker's Keys to the Match mines over 8 years of Grand Slam Tennis data (~41 million data points) to determine pa�erns and style. Prior to each match, the system runs an analysis of both compe�tors’ to determine what the data indicates each player must do to do well in the match.
www.johngirard.net john@johngirard.net 12
An Example
Big Data
What do we know about Big Data?
www.johngirard.net john@johngirard.net 13
Big Data is Global and Mul�disciplinary
www.google.com/trends/
Big Data is NOT just technology
www.google.com/trends/
www.johngirard.net john@johngirard.net 14
The newest technology
www.youtube.com/watch?v=qSJm3nIicK4
The right technology
Branson’s secret weapon is carrying an old-‐fashioned notebook with him everywhere he goes.
www.johngirard.net john@johngirard.net 15
Google Flu Trends
www.youtube.com/watch?v=6111nS66Dpk
Did Google get is wrong?
www.johngirard.net john@johngirard.net 16
Gartner Hype Cycle for Emerging Technologies
www.gartner.com/newsroom/id/3114217 www.gartner.com/newsroom/id/2819918
Big Data is no longer there!
Data Conerns
www.theguardian.com/technology/2015/mar/18/twi�er-‐puts-‐trillions-‐tweets-‐for-‐sale-‐data-‐miners
www.johngirard.net john@johngirard.net 17
The Size of Big Data
http://www.youtube.com/watch?v=B27SpLOOhWw
http://www.computerworlduk.com/news/infrastructure/3433595/boeing-‐787s-‐create-‐half-‐terabyte-‐of-‐data-‐per-‐�light-‐says-‐virgin-‐atlantic/
Decide later …
www.johngirard.net john@johngirard.net 18
The History of Big Data
2/3 of managers complained of Informa�on overload (KPMG, 2000)
38% of the surveyed managers waste a substan�al amount of �me loca�ng informa�on (Wilson, 2001)
Managers “dwell on informa�on that is entertaining but not informa�ve, or easily available but not of high quality” (Linden, 2001)
43% of the managers delayed decisions because of too much informa�on. (Wilson, 2001)
The total accumulated codified database of the world, which includes all books and all electronic files, doubles every seven years and some predict this will double twice a day by 2010 (Bon�s, 2000).
What we knew a decade ago:
Michael Jordan on the “Delusions” of Big Data
http://spectrum.ieee.org/robotics/arti�icial-‐intelligence/machinelearning-‐maestro-‐michael-‐jordan-‐on-‐the-‐delusions-‐of-‐big-‐data-‐and-‐other-‐huge-‐engineering-‐efforts
When you have large amounts of data, your appe�te for hypotheses tends to get even larger. And if it’s growing faster than the sta�s�cal strength of the data, then many of your inferences are likely to be false. They are likely to be white noise.
www.johngirard.net john@johngirard.net 19
"More data increases our confidence, not our accuracy"
Image Credit: Kris Krug h�p://www.kriskrug.com
h�p://www.tylervigen.com/
www.johngirard.net john@johngirard.net 20
h�p://www.tylervigen.com/
h�p://www.tylervigen.com/
www.johngirard.net john@johngirard.net 21
What did happen?
h�ps://www.linkedin.com/pulse/whatever-‐happened-‐knowledge-‐management-‐tom-‐davenport
What did happen?
h�ps://www.linkedin.com/pulse/whatever-‐happened-‐knowledge-‐management-‐tom-‐davenport
KM never incorporated knowledge derived from data and analytics. I tried to get my knowledge management friends to incorporate analytical insights into their worlds, but most had an antipathy to that topic. It seems that in this world you either like text or you like numbers, and few people like both. I shifted into focusing on analytics and Big Data, but few of the KM crowd joined me.
www.johngirard.net john@johngirard.net 22
The Future …
The Marketer’s task is to help the CEO/COO see …
www.johngirard.net john@johngirard.net 23
John P. Girard, Ph.D.
top related