Big Data: Big Deal or Big Brother?
Post on 24-Dec-2014
353 Views
Preview:
DESCRIPTION
Transcript
Big Data: Big Deal or Big Brother?
John D. Johnson, Global Security Strategist
AgendaWhat is Big Data?
How can it benefit:Companies?Consumers?Society?
Data Models and Predictive Analytics
Being responsible stewards of Big Data in the Enterprise, throughout the data life cycle
http://bit.ly/D9Sa
Lots of disparate data sources with mixed structure
Requires lots of storage, computing capacity and fast/reliable connectivity
Aggregate data sets can be mined for business value
These data sets are complex and require experts
Big Data should be a part of your business strategy
iPhone Growth Outpaces Humanity
SummaryLarge, Complex and Dynamic
Structured and Unstructured
Application, Transaction, Sensor& Human Data Types
Real-Time and Historical
Processed to add valueData mining for what you know you want to know
Uncovering hidden trends and patterns may fuel innovation and provide competitive advantage
Volume, Velocity, Variety & Value
© Gartner, 2012
http://www.hortonworks.com
http://www.datasciencecentral.com
http://www.wipro.com
http://www.biztechmagazine.com
http://www.wipro.com
Source: http://fcw.com/microsites/2012/download-big-data/01-leveraging-big-data-government-applications.aspx
http://www.wipro.com
http://zettaforce.wordpress.com/2011/01/31/big-data-2011-preview/
Business Value
ExamplesBusiness:
Healthcare, Agriculture, Transportation, Logistics, Manufacturing, Banking,
Consumer:Health, Communication, Travel, Retail, Family
SocietyPublic Safety, Secure Critical Infrastructure, Address Inequities, Better Governance
Information AssuranceEvidence-based Risk Management, Anomaly Detection, Better Ability to Anticipate/Detect/React
Global Corporations
They have a lot of data
They operate in a lot of jurisdictions and are subject to different laws, cultures and trade restrictions
Encryption isn’t global and the type of encryption may vary
Lots of people may have access to data
Develop a data-centric approach to protecting the most important so it doesn’t end up in the cloud or on someone’s iPhone
Agronomic Data
©2012 John Deere
Consumer DataPersonal health monitoring
Social Media
Retail
Finance
Mobile
Cloud
Monitoring & managing home security and Grid 2.0
Benefiting SocietyDisease control and eradication
Transportation
Big science
Predicting the weather, natural disasters, climate change
Combat hunger, provide clean water
Evidence-based economic and social models
Reducing the threat of terrorism
ModelsThe value extracted from data depends on:
Taxonomy
Ability to keep up with data in real-time
Ability to maintain integrity as data is reduced and processed
Ability of models to improve with feedback(it’s called evidence-based science!)
http://modussoftware.com
Big Data Framework
Source: RSA Conference 2013, DSP-F41, B.Williams, J.Rader
Data StewardshipDisclose data use policy
Brand protection & reputation
Legal & regulatory requirementseDiscovery
Privacy
Disclosure laws
Data security (if security professionals don’t step up and offer solutions, ill-fitting regulatory rules will be applied)
Cultural sensitivity
Managing data ethicallyHow it is used
Who has access to it
Sharing it with third-parties
Risk & Value of Data
Protect data throughout its life cycle
Consider the value to the organization, competition
Consider the cost if data is lost
Information reaches a peak value and eventually becomes a liability
Utilize legal and security controls to protect data
Privacy Considerations
Source: http://www.deere.com
http://searchSecurity.techtarget.com/magazineFeature/0,296894,sid14_gci1321706,00.html
Questions
Dr. John D. Johnson, CISSPJohn Deere, Global Security Strategist
JohnsonJohnD@JohnDeere.com
http://www.johndjohnson.com
http://www.linkedin.com/in/nullsession/
Links
John Deere Electronic Solutions, http://youtu.be/Ym23k1YOYNk
John Deere, Farm Forward, http://youtu.be/jEh5-zZ9jUg
How “Big Data” Can Predict Your Divorce, ABC News, http://youtu.be/DS310JMdu2s
Telematics, Introducing the Connected Car, http://youtu.be/KWxUgwHrJPE
TomTom's CEO Harold Goddijn on Data Privacy, http://youtu.be/Zc_cGepf1qg
EMC, The Power of Trust, http://youtu.be/vBXIDNi-WSQ
EMC, Art Coviello, Jr., Big Data, http://media.rsaconference.com/rsaconference/2013/us/webcasts/keynotes/webcast_player.html?cast=1-1&543211
Explaining Big Data, http://youtu.be/7D1CQ_LOizA
top related