Big data analytics : The next frontier for economic and ... · The next frontier for economic and financial analysis Presented by ... CASE STUDY (OMRON) CASE STUDY (ESTEE LAUDER)
Post on 15-Jun-2018
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The next frontier for economic and financial analysis
Presented by
Bob Chua CEO – Pulse Group
Big data analytics :
WHAT IS BIG DATA?
Big Data :
Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…’
OVERVIEW
- Pulse focuses on providing Data Analytics around the 4P’s (Product, Price, Place and Promotion)
- Pulsate will focus on Predictive Analytics around the 3V’s (Volume, Variety and Velocity).
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