Beyond the 'Buy' Button

Beyond the ‘Buy Now’ Button

@iyadkam

iyad@aramex.com

facebook.com/iyadkamal

?- How many of you bought something online?- How many here owns an ecommerce site?- How many here would like to set up an

ecommerce business?- How many here know what to do to set up an

ecommerce site?

The eFulfillment Process?

Managing orders

Tracking & Transportation

Order update notification

Back-end Fulfillment

Transactions Measure & evaluate

Success of an on-line store requires critical back-end order fulfillment and management

Front-end Fulfillment

Traditional vs. eCommerce Logistics

Source: Forrester Research

Bulk Parcel

Push Pull

More than $1,000 Less than $100

Concentrated Highly dispersed

Stable, consistent Highly seasonal

Shipment Type

Demand Style

Avg. Order $

Destinations

Demand

Traditional Logistics eCommerce Logistics

The Amazon Package Journey

The Amazon Package Journey

1. Placed order on amazon.com2. Order notification received with tracking details3. Order picked, packed at Amazon fulfillment Center in

Kentucky4. Pick up by UPS, shipped to Atlanta Hub5. Atlanta hub shipped to JFK overnight6. Packaged received at Aramex JFK hub7. JFK captures order details (Supplier, weight, contents)

The Amazon Package Journey

8. eMail triggered to me that package received9. Package loaded in container10. Flies to Brussels on a freighter11. Connects on flight from Brussels to Dubai12. Received at Aramex Dubai hub13. Connects on flight from Dubai to Amman14. Clears customs15. Received at Aramex Amman operations16. Iyad SMS notified that package received and charges17. Package delivered and money collected

All in 4 days!

What to consider while setting up an ecommerce site!?

Let us setup

www.AllofUShere.com

Note: this domain is available on for $9.99

What to Sell? (Actually What

do People Buy?)

1. Apparel2.

Electronics3. Books4. DVD/CD5. Shoes6.

Bag/Case7. Mail &

Magazines

Retail Stores vs. Online Purchases(Don’t worry there is huge potential for

online business)

Growth in Online Retail

• Regional online spending currently represents around 5% of total retail spending. Estimated at $3.5 billion a year.– In US around 15%; Europe, 17%

• But, while offline retail has grown 4% annually the last two years, growth in online spending has exceeded 10% annually

Where to Sell?Largest ‘e’ SnS Markets are:

KuwaitSaudi

UAE & Rest of GCCLevant

(Must be REGIONAL)

Direct Ship or Free Zone vs. Non Free Zone(How to replenish, where to

stock)

Inventory Accuracy + Real Time

COD(The most popular payment

method)

Customs Duties &

Formalities

CSYou have to be on Social Media, Live Chat,

Call Centers

Returns Management

?A key component whether to buy from

a site or not and are mostly to residential addresses

PackagingNot only for branding but to make sure the

product gets there in shape!

Customization

(Built to Order)

What does this mean?

Conclusion 1: What do eClients Demand?

• A ‘PERFECT ORDER’:– Nearly immediate delivery!– Complete order flexibility – Ability to track orders online – Powerful and flexible return policies– Great customer service

Conclusion 2

It is COMPLEX!!!

BUTVery much doable

With Huge Opportunities

More to come……………

Thank you

@iyadkam

iyad@aramex.com

facebook.com/iyadkamal