Beverage Trends: Craft, Local, Small - surefiremedia.comsurefiremedia.com/Zenan_Trends_2016_WEB.pdf · ZOMBIE 0347 REFRESHER 14172 240z 3919 6pc - CHEMISTRY BAR MIXOLOGIST SET ozenarr

Beer Mainstream beer continues to slow down in growth, but imports, craft brews, hard cider, and beer cocktails are experiencing a meteoric rise.

Beverage Trends: Craft, Local, Small Batch

Specialty Non-Alcoholic House-made, handcrafted sodas, smoothies featuring surprising ingredients (like kale & peanut butter), lemonade, and fun iced tea blends.

Sparkling wine Sparkling wine is taking the world by storm. Premium wines are also on the rise, luxury brands outpacing more mainstream popular lines.

Spirits Premium distilled spirits are coming back and stronger than ever (Millennials are buying fewer bottles, but more expensive selections). Creativity is at a fever pitch with storytelling ingredients , Dessert drinks and specialty elements like bitters, tiki drinks, and mezcal.

Coffee & Tea Preferences are shifting to flavored, gourmet coffee, and barrel aged tea (aging the leaves in oak, rye, bourbon, or brandy barrels for distinctive flavors). Specialty teas infused with dessert flavors inspire fun new food pairings.