Transcript
Beth Goldberg
g r a s s r o o t s m a r k e t i n g a n d c o m m u n i t y r e l a t i o n s p r o f e s s i o n a l
I Help Companies…
g e n e r a t e
p o s i t i v e
b r a n d
a w a r e n e s s
e n h a n c e
i m a g e s a n d
r e p u t a t i o n s
d r i v e t r a f f i c
a n d s a l e s
I also help companies develop rewarding partnerships, grow employee engagement, give back to the communities they serve, tell their stories and much more!
917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
My Goals are to…
• help my employer connect with their target customers in positive, meaningful and mutually beneficial ways
• generate value and successful results
• do well and do good
917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
My Areas of Expertise Include…
community relations
andcorporate
citizenship
sponsorship marketing
and special events
grassroots consumer marketing
cause-related marketing
partnerships
promotions and
co-marketing partnerships
and public relations
communications
917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
I Add Value to Employers by…
developing innovative strategies to meet and exceed goals and
objectives
cultivating creativity and opportunities for new ideas and change
designing and implementing powerful activation plans and
validating ROI via post-program analyses
finding thoughtful solutions to problems and obstacles
identifying and integrating best practices, and developing cost and time-saving processes
and procedures
leading high performing teams by presenting clear vision, support, motivation, empowerment
and coaching
917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
Supervisors Would Say I am…
strategic, focused and highly organized
honest, ethical and very reliable
a trusted leader, team-player and relationship-builder
917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
an excellent communicator and listener
flexible, adaptable, resilient
likable and congenial with a good sense of humor an out-of-the-box
thinker, creative and innovative
Career Highlights
Community Relations917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
I have held leadership roles in which I have overseen corporate
donations and foundation grant-giving, special events, sponsorships,
cause related partnerships and employee giving/volunteerism. In
partnership with national non-profit organizations such as Feeding
America, the American Red Cross, Wounded Warrior Project and the
Komen Foundation, I have developed cause-related marketing and
community relations campaigns benefitting communities across the U.S.
Sponsorships and Events
I have overseen sponsorships of NFL and other sports teams, major events, concerts, museums, festivals, consumer
and trade shows. I have directed events ranging from 2,000-dog and 15,000-person celebrity-studded mass-market
fundraisers in world-renowned locations such as Central Park to invitation-only productions in exclusive venues such
as Sotheby’s, Lincoln Center, NYC’s mayoral residence Gracie Mansion and the Pocono Raceway.
917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
Promotions and Publicity917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
Wearing a promotional marketing and publicity hat,
I have created contests, conducted giveaways,
generated national press coverage and developed
cross-promotional partnerships with major media
partners, celebrities and consumer brands.
Winn-Dixie
I directed strategic community relations, corporate citizenship and event and sponsorship marketing programs,
aligning business objectives with community needs for Winn-Dixie Stores, one of the largest food and pharmacy
retailers in the U.S. Leveraging an $8M annual budget to promote positive corporate citizenship, enhance the
company’s reputation and bring the brand’s new image and major brand initiatives to life, I oversaw events,
sponsorships, donations and employee engagement/volunteerism. I designed strategy, led and developed a five-
person team, oversaw NFL team partnerships and hundreds of community sponsorships, developed a new
company signature charitable cause, managed major cause marketing campaigns, outreach and more in support
of 500 stores and the corporate headquarters.
917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
Latka’s Treats
I founded Latka’s Treats LLC, a natural dog biscuit
business that began as a sideline hobby and grew into
a full-time venture. In addition to running the day to
day business, I focused heavily on community
relations, publicity and marketing. Successful
programs included an annual Have a Heart cause-
related marketing promotion, a dog/human Look-
Alike contest in partnership with the Animal Radio
Network, local and national press outreach (including
numerous television appearances), sponsorships of
local events and support for charitable organizations.
917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
iVillage.com
I developed and directed a new community offline marketing program for iVillage, which was the leading
women’s internet media company. I was responsible for generating brand awareness and driving traffic via
community relations, cause marketing, sponsorships and promotional partnerships. I developed a national
cause-marketing campaign with The Go-Go’s and USA Harvest, producing a food drive held at 22 concert
venues. I managed sponsorships of women’s events all over the U.S. and developed cross promotions with
entertainment partners such as MGM.
917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
ASPCA
I established and led the ASPCA’s new special events program,
planning and producing a series of celebrity-studded fundraising,
public relations and employee engagement events for the
organization’s national headquarters. I launched new events such
as the celebrity-studded ASPCA Dog Walk in Central Park and the
Auction for the Animals at Sotheby’s.
917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
Recommendations
Recommendations917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
Recommendations917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
Recommendations917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
Past Letters917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
Past Letters917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
More About Me
When I’m not at Work, I Enjoy…917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
Contact Information917-570-4796 • bethellengoldberg@yahoo.com • www.linkedin/com/in/bethgoldberg
Beth Goldberg
917-570-4796
bethellengoldberg@yahoo.com
www.linked.com/in/bethgoldberg/
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