Transcript
Who am i ?
10 years in the digital ecosystem as digital strategist !
Accor Group - E-marketing
Vitam - Digital Agency Co-founder
Danone Group - Head of digital
Mountainview agency - Co-founder
Today
Do you know the Belgian digital habits ? No ?
Then, how can you make effective digital content and campaigns ?
A revolution doesn’t happen when society adopts new tools, it happens when society adopts new
behaviors.
Clay Shirky, USNOW
CEDRIC/C
Today, only 40% of world population have access to internet
1,2 billion people around the worldwatched on average 18 hours each of online video in Feb 2012
384 millions Europeans onlinefor 29,8 hours each month
Europe digital activities evolution
7,1 MillionBelgian online
81% Belgian are connected
13,6 hours by week online
Percent composition of total internet visitors
Belgium digital activities evolution
Digital activities worldwide, europe and belgium
0
2,25
4,5
6,75
9
Total 15 - 24 25 - 34 35 - 44 45 - 54 55+
3,7
6
5,2
6
8,4
5,8
2,8
4,54,44,2
6,6
4,5
June 2011 June 2012
Average hours on social media
Social networks in belgium
Digital belgian habits about brands
Top website in Belgium
150search every month
Search in BelgiumEach belgians are making
Search in Belgium
Belgium digital devices used in 2012
When belgian are connected on which device ?
22%of smartphones adoptions in Belgium
36%of users make everyday search on their smartphone
Influencers
Communicators
Knowledge-Seekers
Networkers
Aspirers
Functionals
CEDRIC/C
Thank you
Blog: www.cedricc.be
Twitter: @cedricc_be
Email: cedric@mountainview
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