Being Your Own Best Publicist

NAME THE MOST ICONIC BRANDS

NAME INDIVIDUALS WHO HAVE ICONIC BRANDS

• You know them when you see them◦Good or bad

• Rooted in culture• Rich history• Addresses a need• Consistent image over time

WHAT MAKES A BRAND ICONIC/LASTING?

• Identify an image/characteristic for yourself◦What do you want to be known for?

• Network, network, network• Align yourself with organizations◦This might be the reason you’re here!

• Social Media◦Twitter◦Facebook◦LinkedIn

HOW TO BUILD YOUR OWN BRAND

IDENTIFYING YOURSELF

• Take 2 minutes and write down 10 words that describe you.

EXERCISE

2 MINUTE TIMER

WHAT DID YOU COME UP WITH?

TELL ME ABOUT THESE PEOPLE?

PRECEPTION IS EVERYTHING!

• Do you have a hobby?◦The athlete◦The community service volunteer◦The smart guy/girl

• Play to your strengths• Try not to position yourself around your

company, unless you own it.• Maybe have an specific look

IDENTIFYING HOW YOU WANT TO BE PERCEIVED

“THE DONALD’S” BRAND

• He is available and accessible• Used the power of media and public

opinion to build his brand• Will comment, publically, on anything• Consistent image, regardless of property,

venture or continent. • Is he a Real Estate Mogul or genius

Marketer?

WHY IS TRUMP SUCCESSFUL?

HOW TO WORK A ROOM…WITHOUT WORKING UP A SWEAT!

• Gain knowledge – one aspect of networking is gathering information and advice to increase your knowledge. Knowledge is key.

• Obtain experience – networking can be an excellent way to get work experience (i.e. sales).

• Job offer - hopefully you could make contact with the person who is in a position to offer you work (or at least know someone who could!)

• Information – a contact may put you on a mailing list for future invitations, or advise you of forthcoming events.

• Contacts – your contact may suggest further contacts

WHY NETWORK

• Your Name• Major/Employer• Why do business with you or hire you?• What can you do/offer for this persons

company?

15 SECOND COMMERCIAL (ELEVATOR PITCH)

• Good posture, people focus on the rooms entrance.• Enter• Survey• Start counter clockwise◦Avoid the “Cockroach on Crack” Effect

ENTERING THE ROOM

• Food is not the reason you should be at the event.• Eat before hand or after.• If you are having a drink hold the drink in

your left hand, not one wants to shake your wet hand

EATING/DRINKING AT EVENTS

• Know who is going to be at the event◦DO YOUR HOMEWORK!

• It is easier to:◦Approach groups of three or more◦People standing alone

• Note that two people may be engaged in a more intimate conversation

WHO DO YOU APPROACH?

KNOWLEDGE IS POWER

• Know some information about topical news events, locally, statewide, nationally even internationally.

KNOWLEDGE IS POWER (CONTINUED)

• Critical to success• Exchange business card with the person• On the back of the card:◦Make notes for yourself on discussion, job

information, etc.

• Ask for a persons preferred method of communication

THE BUSINESS CARD

• You should speak to a person for no more the 5 minutes• Do not monopolize a persons time, they

are there to network too• Closing a conversation:◦Smile, lean back a bit and say “Thank You – I’ve

enjoyed speaking with you and look forward to seeing you again”

AVOID OVER DOING IT

• Spend half the time trying to meet people

• The other half try to find common synergy between people and introduce them

◦ i.e. shipping company owner and computer manufacture

• You become the center of attention

• If no clear connection can be made go for the least likely/unnatural (square peg in a round hole)

◦ i.e. used car salesman and priest

FOR ADVANCED NETWORKERS

• Follow up is key!• Use the persons preferred method of

communication• Email can be cryptic, not personal◦ “The Greyhound passed me swiftly”

• Email does not create relationships, it can grow and enhance.

THE FOLLOW-UP

• Phone Calls• Voicemails• Handwritten Letters◦10% different is 100% better

OVERLOOKED FORMS OF FOLLOW-UP

• Cut through the noise◦Blackberry Messenger◦Text Messages◦Facebook Messages◦Twitter Messages

ALTERNATIVE FORMS OF COMMUNICATION

ALIGN YOURSELF WITH ORGANIZATIONS

• Local Civic Organizations◦Chamber of Commerce◦Rotary

• Non-Profit Organization◦Library◦Museum

• Young Professional Groups◦Connect Florida

COMMUNITY ORGANIZATIONS

• An innovative new program of young professionals 21-35 years old• Created by Leadership Florida to assist

you in making a positive impact on Florida• First statewide young professionals

organization• Regional groups as well, to supplement

statewide activates

CONNECT FLORIDA

• Pay your dues• Attend meetings• Volunteer further for a committee• Know the key players• Take on a leadership role within the group

TAKE AN ACTIVE ROLE

SOCIAL MEDIA AND YOUR PERSONAL BRAND

BUILDING YOUR BRAND THROUGH SOCIAL MEDIA

BUILDING YOUR BRAND THROUGH SOCIAL MEDIA

Facebook is a social utility that connects people with friends and others who work, study and live around them. www.facebook.com

LinkedIn is an interconnected network of experienced professionals from around the world. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. www.linkedin.com

Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent answers to one simple question: What are you doing? www.twitter.com

THINK OF SOCIAL MEDIA LIKE A PARTY

• Get people to engage in a constructive dialogue◦Spark conversation

THE GOAL

@infodude - Taking my first trip EVER to IKEA with my sister...should be interesting.@SSEntertainment - You can't leave w/o buying wooden hangers! RT @infodude: Taking my first trip EVER to IKEA with my sister...should be interesting.@infodude - @SSEntertainment Haha, I have to find them first! This place is H-U-G-E!!!@infodude - http://twitpic.com/d6697 - This is for you @ssentertainment !HEAVEN! RT @infodude: http://twitpic.com/d6697 - This is for you @ssentertainment !

• More than 250 million active users• More than 100 million users log on to Facebook at

least once each day, spending a total of 3.5 billion minutes on Facebook, worldwide.

• More than two-thirds of Facebook users are outside of college

• The fastest growing demographic is those 35 years old and older

• More than 4 million users become fans of Pages each day

• More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

FACEBOOK - STATISTICS

• Become a resource to your friends◦Post links of interest◦Share interesting stories◦Post event photos (think CLF photos)

HOW DO I BUILD A BRAND WITH FACEBOOK?

• Clean-up your profile◦No drinking, questionable activities, etc.

• Put up more human interest photos◦Friends at the beach◦Out to an event◦Photos dressed up◦Pets

FACEBOOK 2.0 – POST COLLEGE

• More than 45 million users, up from 5 million a year ago

• Social media platform of choice for Fortune 100 companies.

• Demographics:◦ Age 25 - 34 -- 20%  ◦ Age 35 - 49 -- 42% ◦ Age 55+  -- 17% 

• Of Twitter Users, 47% are Male and 53% are Female• 51% of Twitter Users have an annual HH income of

over $60,000/yr

STATISTICS

• Micro blog – 140-character text message to the world.• Answers the question, “What are you

Doing?”

WHAT IS TWITTER AND HOW DO I USE IT?

• Provide value• Join Twitter conversations:◦#journchat – Monday, 7pm-10pm CST◦#smallbizchat – Wednesday, 7pm-8pm CST◦#brandchat – Wednesday, 10am-11am CST◦#innochar – Thursday, 2pm-3pm CST

• Talk about interesting things• Have a personality!

HOW DO I BUILD A BRAND WITH TWITTER?

• Average Age: 41• Household Income: $109,703 (Higher then the Wall

Street Journal, Business Week and Forbes!)• 64% Male / 36% Female• College Grad: 80.1%• 24% of a portfolio valued at $250,000+• The majority (66%) are decision makers or have influence

in the purchase decisions at their companies• The greater the number of connections the greater the

likelihood of higher personal income - those with personal incomes between $200K-$350K were seven times more likely than others to have over 150 connections!

STATISTICS

• Make sure you profile is complete• Join Groups

UF Alumni Association - >2,400 members Leadership Florida Alumni - > 20 members Miami Link - > 3,100 members Network Orlando - > 2,600 members

• Recommend people and ask others to recommend you.

This is a third party endorsement of your skills.

HOW DO I BUILD MY BRAND WITH LINKEDIN

USE LINKEDIN TO MAKE CONNECTIONS

• By answering questions you instantly become an expert in your field.• By asking questions, you’re involved in

the community.

ANSWER AND ASK QUESTIONS

• Set Up a Google News Alert on your name• Periodically “Google” your name to see if

anyone has posted or said anything without your knowledge◦ It’s the first think that people do when they

want information, know what’s there!

• www.123people.com◦Mash-up of many different sources, just enter

your name

BRAND MANAGEMENT

• Monitor your Facebook like a hawk!◦Your friends can be your worst enemy◦Untag photos, even ask friends to delete photos

BRAND MANAGEMENT (CONTINUED)

• Evaluate yourself to determine what image/characteristic you can be known for• Network, network, network• Align yourself with organizations• Social Media can further expand your

reach

4 STEPS TO BEING A PERSONAL PR/MARKETING GENIUS

• www.under30CEO.com• http://blog.brand-yourself.com• www.personalbrandingblog.com• www.fastcompany.com/magazine/10/

brandyou.html

RESOURCES:

“Each one of us is a salesperson, leader, and entrepreneur, seeking answers. All of us work hard at our jobs and careers – and I include stay-at-home parents is this category. We’re all entrepreneurs of our own ideas, whether we own our own companies or

work for someone else. We’re all leaders in our own lives-with our colleagues, with your employees, with our kids, and in our communities. Each one of us is a salesperson of ourselves and our opinions, not of business products and services.” -Keith Ferrazzi

QUESTIONS

• joehansen@gmail.com• www.joehansen.us – Slides Posted• http://www.facebook.com/josephjhansen• http://www.linkedin.com/in/josephjhansen• @infodude

CONTACT INFORMATION: