Behind Best Idea Wins 23.06.2016
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We build technology that helps Lyst acquire new customers.
Acquisition Tech…
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How much is an ad for this product worth?
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Are these products the same?
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Best idea does not always win.
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It’s my job to makethe best idea win.
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No-one comes up with the killer idea.
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The great idea goes unheard.
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Nobody demonstrates the value.
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Engage engineers in problem solving
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Engage engineers in the problem
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Give ownership
Keep a high bus number
Spike it
Freedom of choice
Does Google like it when we ______?
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Does Google like it when we ______?
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Embrace conflict
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Embrace conflict
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Say what you think
Help your stakeholders do the same
Turn disagreements into tests
Make feedback inevitable
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Make feedback inevitable
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Build posterity into your process
Turn retrospectives social
…turn agreements into tests, too
@_shaunrussell @makinglyst
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Any questions?