Behance Mobile Strategy Document

MOBILE STRATEGYLAURA CORTES

BUILT A PLATFORM TOREMOVE THE BARRIERS

BETWEENTALENT & OPPORTUNITY.

TO EMPOWER THE CREATIVE WORLD TO MAKE IDEAS

HAPPEN.

MISSION AND VISION

TAKE CREATIVE CONTROL.

“In 2006, we set out to put control into the hands of countless creative professionals suffering from inefficiency, disorganization, and careers at the mercy of bureaucracy.”

http://www.behance.net/about

“The leading online platform to showcase & discover creative work. Creative professionals update their work in one place to broadcast it widely and efficiently. Companies explore the work and access talent on a global scale.”

BUSINESS GOALS:

Attract millions of visitorsPartner with top schools and creative organizations in order to power their networksDistribute work to other online galleries

USER GOALS

Share creative work onlineCreate networks Get in touch with other creators and industry professionals

BUSINESS AND USER GOALS

SELECTED PLATFORMS

Mobile site

iPhone

iPad

TARGET AUDIENCE

Behance has 3 different target audiences:

MOBILE SITE - For the mobile site the target audience includes all the ones listed above. This site includes all the information that the current site has but it is optimezed for mobile platforms.iPhone - For the iPhone the target audience will be individual creators and recruiters/industry professionals. This version of the site will be used more for viewing images and looking for people to follow.iPad - The iPad version is designed especially for agencies and recruiters industry professionals that want to be able to collect artists and designers and al be able to watch motion projects comfortably.

INDIVIDUAL CREATORS

AGENCIES/COMPANIES

RECRUITERS/INDUSTRY

PROFESSIONALS

FUNCTIONAL SPECS

PLATFORM

MOBILE SITE

INDIVIDUAL CREATORS

AGENCIES/COMPANIES

RECRUITERS/INDUSTRY PROFESSIONALS

INDIVIDUAL CREATORS

RECRUITERS/INDUSTRY PROFESSIONALS

iPHONE APP

iPAD APPAGENCIES/COMPANIES

RECRUITERS/INDUSTRY PROFESSIONALS

AUDIENCE FUNCTIONALITIES

. Create an account

. Explore: Projects/People/share

. My Portfolio: Create a new project; manage portfolio; manage profile; share. Follow: Creatives/Companies

. Explore: Projects/People/share

. Follow: Creatives/Companies

. Jobs: joblist; companies; post a job; search for a job; change job status

. Explore: Projects/People/share

. My collection: follow and collect creatives, projects and companies. Inbox: get in touch with creatives and companies. Jobs: joblist; companies; post a job

0.0 BEHANCE

1.0 EXPLORE

1.1 PROJECTS 2.1 PROJECTS

2.3 WORK EXPERIENCE

3.1 GETTING STARTED

4.1 WORK IN PROGRESS

4.1 CREATIVES TO FOLLOW

4.1 MY COLLECTIONS

4.1 MY CONNECTIONS

4.1 INVITE AND PORMOTE

4.1 ACCOUNT SETTINGS

4.1 PORTFOLIO REVIEWS

4.1 OTHER PRODUCTS

2.5 SELL MY PRODUCTS

1.2 PEOPLE

0.1 UPLOAD WORK

0.2 COMMENTS

0.3 FOLLOWERS

2.2 PROFILE

2.4 CAREER MANAGER

3.2 ACTIVITY FEED

4.2 ORGANIZATIONS AND SCHOOLS

4.3 CURATED SITES

2.6 PROSITE

3.3 STATISTICS

4.4 COLLECTIONS

5.1 JOBLIST

5.2 COMPANIES5.2 COMPETITIONS

5.3 POST A JOB5.3 GROUPS

5.3 INBOX

5.3 HELP

5.3 LOGOUT

4.5 WORK FOR SALE

2.7 CREATE NEW PROJECT

2.0 MY PORTFOLIO 3.0 ACTIVITY 4.0 GALLERIES 5.0 JOBS 6.0 MORE 7.0 ME

SITE MAP (Existing website)

0.0 BEHANCE Mobile site

1.0 LOG IN

1.1 Log in 2.1 Compose

2.3 Sent

3.1 Create a new project

4.1 Projects

1.2 Register 2.2 Inbox

2.2.1 Mess.

3.1.1 Cover4.1.1 Project 1

4.2.1 Creative 1

5.1.1 Creative 1 6.1.1 Job 1

6.2.1 Job 15.2.1 Agency 1

3.1.1 Cover

3.2.1 Project 12.3.1 Mess.

2.2.2 Mess.

3.1.2 Content4.1.2 Project 2

4.2.2 Creative 2

5.1.2 Creative 2 6.1.2 Job 2

6.2.2 Job 25.2.2 Agency 2

3.1.2 Content

3.2.2 Project 2

3.3.3 Project 3

2.3.2 Mess.

2.2.3 Mess.

3.1.3 Settings4.1.3 Project 3

4.2.3 Creative 3

5.1.3 Creative 3 6.1.3 Job 3

6.2.3 Job 35.2.3 Agency 3

3.1.3 Settings

3.1.3 Promote

3.1.3 Promote

2.3.3 Mess.

3.2 Edit Projects

4.2 People

3.3 Edit Profile

5.1 Creatives 5.1 All Jobs

5.2 Agencies 5.2 Favourites

2.0 INBOX 3.0 MY PORT. 4.0 EXPLORE 5.0 FOLLOW 6.0 JOBS

HIGH LEVEL USER FLOWS

CREATE AN ACCOUNT

EXPLORE PEOPLE FOLLOW

PROJECTS

POST A PROJECT

SHARE

FACEBOOK

TWITTER

LINKEDINCREATE A PROFILE

MOBILE SITE

0.0 BEHANCE iPhone App

0.1 LOG IN

0.1.1 Log in

2.1 Profile 2.1 Find a job 3.1 Projects

0.1.2 Register

2.2 Job Status 3.1.1 Project 1

2.2.1 Jobs

2.4.1 Jobs

3.2.1 Creative 1

4.1.1 Creative 1

4.2.1 Agency 1

3.1.2 Project 2

2.2.2 People

2.4.2 People

3.2.2 Creative 2

4.1.2 Creative 2

4.2.2 Agency 2

3.1.3 Project 3

3.2.3 Creative 3

4.1.3 Creative 3

4.2.3 Agency 3

2.2 Job List

2.4 Collection

3.2 People2.3 Saved search

2.5 Post a job

4.1 Creatives

4.2 Agencies

1.0 ME 2.0 JOBS 3.0 EXPLORE 4.0 FOLLOW

HIGH LEVEL USER FLOWS

EXPLORE

PEOPLE

PROJECTS SHARE

FACEBOOK

TWITTER

LINKEDIN

iPHONE APP

0.0 BEHANCE iPap App

1.1 Manage 2.1 Projects

1.2 Preferences

2.1.1 Project 11.1.1 People

1.1.2 Projects

2.2.1 Creative 1

2.1.2 Project 2

2.2.2 Creative 2

2.1.3 Project 3

2.2.3 Creative 3

2.2 People

1.0 My Collection 2.0 Explore 3.0 Jobs 4.0 Inbox

2.1 Post a job

2.2.1 Jobs

2.2.2 People

2.2 Job List

2.3 Saved search

2.1 Compose

2.3 Sent

2.2 Inbox

2.2.1 Mess.

2.3.1 Mess.

2.2.2 Mess.

2.3.2 Mess.

2.2.3 Mess.

2.3.3 Mess.

PEOPLE

FOLLOW

PROJECTS

ADD TO MY COLLECTION

ADD TO MY COLLECTION

MANAGE

SHARE

HIGH LEVEL USER FLOWS

EXPLORE

iPAD APP

THANK YOU