Behalal Special

Rate Card

HOME AND AWAY SPECIAL. PUBLISHING APRIL 7 2013.Print run 6,000 – distributed to the main mosques in six regions. London, Birmingham, Manchester, Leicester, Glasgow, Bolton.

DIGITAL DISTRIBUTION.Apple ibook store – worldwide Muslim audience.Google ebooks for Android – worldwide Muslim audience.

DIGITAL PROMOTION.Behalal.org has over15,000 new followers per month – your brand front and center on home page.Digital behalal.org partners banner ads.Muslim centered Websites (Animated Giff Banners).

ABOVE-THE-LINE PROMOTION.TV advertising on two ethnic channels. Half page ad campaign in National Ethnic newspaper.

Why Behalal.org?Behalal.org is a non-profit consumerorganisation made of volunteers dedicated tohelping consumers seeking halal products and services to enable them to make better-informed choices. We are based in the UK witha global following.

Muslim consumers increasingly are well-educated and sophisticated that are alreadyseeking out goods and services that meet their needs as Muslims – not only at home, butalso when they travel. And this is no narrowniche – the worldwide Muslim population ofaround 1.8 billion is growing rapidly and ispredicted to reach 30% of the globalpopulation by 2025.

A recent study conducted by Dinar Standard, aUS-based consultancy that tracks the Muslim

lifestyle market, found that Muslims spentabout 102bn euros (£85bn, $126bn) duringtheir travels last year. In 2020 thecorresponding figure is estimated to reach156bn euros (£122bn, $192bn).

The UK Halal market is worth £700 million butthe true worth is estimated to be £2.5 billion.A market that has not been targeted bymainstream marketing strategies. (Sources:Pew Research Centre in 2010)

At behalal.org we offer consulting services toindustry stakeholders, service providers andother agencies seeking to increase theircompetitive advantage in this complex andrapidly changing sector.

Behalal.org work with:• The National Cancer Action Team UK

• The NHS

• BBC

• British Heart Foundation

• Diabetes UK

• Muslim Doctors and Dentist Association

• Consensus on Salt and Health

• Muslim World League

• National Obesity Forum

PUBLICATION MEDIA PACK - RATE CARDFull page £500.00

Double page spread £1500.00

Inside front cover £700.00

Ouside back cover £800.00

Masthead front cover £1200.00

Giff banner £100 per month. (min 3 months)

All advertisers in publication enjoy 1 month free banner exchange.

All rate fees will contribute to charitable donations to behalal.org nominated charities

Email info@behalal.org