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All information copyright of Enfluence Group © 2011
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PRSA Western District ConferenceApril 29, 2011
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B e /W e s t e r n d is t r ic tly .
Be/Differentlysm
P!nk is the New BDif
Challenges Facing PR Pros
ER FOR PR
Clients & Favors & Bears…
Social Media Capabilities (if this is a separate department or practice area, remember “if you have to say you’re cool…”)
Case Studies
Dialogue Navigationsm (New Tools for the PR Driver)
Chums: Laura Herlovich & a Surprise Celebrity Guest (both priceless)
(Note: cool free crap will be given out throughout this presentationas a not-so-subtle way of trying to make you pay attention. We know you people…)
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be / differentlydifferently. .
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T h e d e f in i t io n
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B e / d if f e r e n t l y & S h e S p u n d o wn f r o m t h e r a f t e r s …
…s h e w a s a S u p e r s t a r …
…a t la s t .
…in t o a s e a o f 12 ,0 0 0 f a n s wh o , a l l o n t h e ir f e e t , we r e l e t t in g h e r k n o w…
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Social/Technological RevolutionRecession/Economic Crisis
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Global Unrest (Human-Driven)Global Unrest (Nature-Driven)
More4Less MentalityWe Are Fame-ily
There’s No “We” in Faith!
No Consequences
And Media?!X2 BILLION
Content is King
X2 BILLION(ish)
THE SITCH
Oops…MEdia
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W h a t d o a l l t h r e e o f t h e s e h a v e in c o m m o n ?
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B e /f r a n k ly .
S e c r e t a r yS t e w a r d e s s
D is c J o c k e y
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• Stewardess/ n. A woman flight attendant; a woman who attends to the comfort of passengers either on a ship, plane or bus.
Coined 1625-1635
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B e /f r a n k ly .
Secretary/ n. A person employed to handle correspondence and do routine work in a business office usually including dictation, filing and the like; secret employee.
Coined in 1360
Disc Jockey/ n. a person who selects, plays, and announces records on a program or at a discotheque.
Coined 1940
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S t e w a r d e s s , D is c J o c k e y, S e c r e t a r y , P e t R o c k , a n d M y S p a c e :
“’P u b l ic is t ’ – y o u a r e …t h e
we a k e s t l in k !”
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B e /f r a n k ly .
(Mullet Concurs)
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B e /L i t t le d .
Publicist: n/ An expert or
com m entator on public
affairs; one who publicizes
as in “press agent.”
“Kim Kardashian, Exec Prod, The Spin Crowd.”
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10G
P a r t n e r /w is e ly .
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“Ensider”
Quarterly eNewsletter
BeDifferentlyOnline.blogspot.com
(A Google Networked Blog)
FACEBOOK *more than 1,100 influential friends
@enfluencerTWITTER
LinkedIn(Network of more
than 800,000)
Blog
L iv e /s o c ia l ly .
(2500- influencer Outreach)
YOUTUBE HULU
TUMBLR
MySpaceRIP
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Ase-Cay Tudies-Say
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“Working with Ron is like adding a special agent to our team, which makes Enfluence Group so much more than a traditional PR firm. Our Enfluence Group team got phenomenal PR results while adding value to the bottom line by suggesting an objective, strategic approach to further develop our business model. Partnering with Enfluence Group exponentially maximized our Super Bowl opportunity, and we look forward to working together for many years to come.”
--Tammy Hurt, Award-Winning Entrepreneur, Founder of Placement Music 14
B e /C r e d ib ly .
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“Working with Ron is like adding a special agent to our team, which makes Enfluence Group so much more than a traditional PR firm. Our
Enfluence Group team got phenomenal PR results while adding value to the bottom line by suggesting an objective, strategic approach to further develop our business model. Partnering with Enfluence Group exponentially maximized our Super Bowl opportunity, and we look forward to working together for many years to come.” --Tammy Hurt, Award-Winning Entrepreneur,
Founder of Placement Music
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RECAP
EVERYONE/EVERY BRAND TODAY HAS TO BE DIFFERENTLY
YOU CAN’T BE DIFFERENTLY FOR YOUR INTERNAL OR EXTERNAL CLIENTS IF YOU’RE NOT DIFFERENTLY
DEFINE WHAT YOU DO THEN START BY MAKING SURE YOUR TITLE ACTUALLY REPRESENTS THAT
“PUBLICIST” IS A 4-LETTER WORD GET A BOTTOMLINE/MARKETING WIN IN THE
NEXT SIX MONTHS BE/PROUDLY!! CLAP LOUDLY NOW AND WE WILL STOP TALKING SO YOU CAN GAMBLE
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A REALITY PAWN IN THE GAME OF LIFE: Q&A w/ Chumlee!
B e /C h u m le e
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thank you be/be/differently.differently.www.EnfluenceGroup.com
Ron W. Roecker310.384.5641 (cell)ron@enfluencegroup.comTwitter: @enfluencerBlog: BeDifferentlyOnline.blogspot.com
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Group operates daily at zero percent emissions.
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