Transcript
Candice Wolf, Assistant Director Campus Activities
Lindsey Williams, Greek Life Graduate Assistant
Northwest Missouri State University
SORORITY RECRUITMENT ON YOUR SMALL CAMPUS
Data to collectChapter or council rep?Use RFM?http://textthemob.com/print/3298http://textthemob.com/print/3299
Greek Life at Northwest~7,000 Students
15% Greek Population
5 NPC Chapters
Fully Structured RecruitmentWhy it works for us…
LET’S TALK MARKETING!
www.goodmarketingideas.com
What the experts say…Define your market.Learn about your market.Know the benefits of your product to your
market.Advertise to your market.Teach your market about your product.Capture your customers and keep them
coming back.
WHAT CHARACTERISTICS DEFINE YOUR “MARKET”?i.e. What do your “clients” have in common?
HOW TO “LEARN ABOUT YOUR MARKET”
KNOW THE BENEFITS OF MEMBERSHIP
How do you market recruitment?
ADVERTISING TO YOUR MARKET
Tips for good marketingMeet people where they are
FacebookTwitterSidewalk chalk
Be NORMAL!Go old-fashioned
Teach people about your productBe personalTell them the benefits of going through
recruitmentKnow your product—“Show me the
money!”New member education detailsDuesNew member retention ratesGPA information
Be realistic
HOW TO KEEP THEM COMING BACK
PICKING YOUR STYLE OF RECRUITMENT
What’s your style?Continuous Recruitment
Minimally Structured Recruitment
Partially Structured Recruitment
Fully Structured Recruitment
University mandates
Minimally Structured Recruitment Schedule
Week 1
Partially Structured Recruitment Schedule
Fully Structured Recruitment Schedule
Getting InvolvedChapters
What role do they play?
Recruitment counselorsKeep them updated
Sorority lingo, does it make sense?
Bid
PNM
Party
Bid List
Dirty Rush
Intentional Single Preference
Local
Total
Do your PNMs understand recruitment
Mutual selection
Benefits of maximizing their options
How and when should this be communicated?
BUDGETS
Things to considerRecruitment should not be a money-makerConsider a “zero-based” budget to
determine your recruitment feeWhat is your fee providing to PNMs?Use your budget to set sign-up goals
WHAT SHOULD YOU BE SPENDING MONEY ON?(And what not to spend money on)
RECRUITMENT COUNSELORS
SelectionWho will act as your Counselors
Application or Appointed
Interviews
Point Systems
What’s the right number for you?How many chapters do you have?
How many girls do you have going through recruitment?
Location
Recruitment Counselor TrainingDisaffiliation
Prepare for common questions: Which sororities are the most popular? Is there a lot of competition among sororities? Will I have to do embarrassing things to join a sorority? Are you really close to every member in your chapter? Why should I pay money just to make friends?
Know schedule inside and out
Situations
MOCK INTERVIEW
GET THEM SIGNED UP!
Don’t wait for them to come to you
Summer registrationMove-inOrientationGet information for those interested
AdmissionsOrientation staff
Don’t forget upperclassmen!
Online recruitment tools to help you succeed
Two primary companies: Innova’s “Comput-a-Rush” and Interactive Collegiate Solutions “Recruiter”
Cost varies by number of registrantsICS-Innova-$ per person, up to $750
Both provide detailed reports to help your council, chapter, advisors and NPC understand and evaluate your recruitment
INTRODUCTION TO RECRUITMENT
Do
Express the purpose and importance of maximizing options
Talk to them about appropriate conversation topics
Explain that recruitment is a mutual selection process
Try to explain individual chapter ranking process
Tell them “everyone goes out—just be yourself!”
Say it’s okay to “drop out” if they don’t get the invitation they wanted
Explaining recruitment to PNMs
Don’t
THEY’VE SIGNED UP—NOW KEEP THEM EXCITED!
RECRUITMENT SCHEDULE
Selection of DaysStructure
Number chapters
Do dates work for audience?HolidaysHome games
Things to considerWeather
Importance of a Plan B
School ConflictsPrioritiesMake clear from start
Length “Parties”Activities
Event Planning 101Budget
Campus Calendar
Book your roomsExtra timeRoom for Recruitment Counselors
ASSESSING YOUR RECRUITMENT
AssessmentWho to assess?What to assess?What do you do with the results?
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