BDI Feb 2011 | Making Content King

Anna OBrien@AnnaOBrienannaobrien@gmail.com

Making Content King

© Greenlight Marketing Ltd, 2011

US Consumers’ Use of Social Media to Discuss Brands1

70% of bloggers are organically talking about brands on their blog. 38% of bloggers post brand or product reviews.2

44% of social media users have recommended a brand on twitter, 46% have recommended a brand on Facebook2

A negative customer review on YouTube, Twitter or Facebook can cost a company about 30 customers.3

Sources: 1. MediaPost 2 Econsultancy Nov 2009; 3 Bloomberg Nov 2009 2

Consumers use social media to share opinions about brands

2

Articles referencing and Google users searching for social media information has been steadily increasing since 2008

Source: Google June 2010

© Greenlight Marketing Ltd, 2011

•400 Million Active Users1

•50% of our active users log on to Facebook in any given day1

•Average user creates 70 pieces of content each month1

•100 million registered users; 55 million tweets a day2

•75% of Twitter traffic comes from offsite; 37% via phone2

•Twitter receives 600 million search queries per day.2

•6 million+ users3

•300 million+ checkins4

•77.38% checked in 30 times in a month.3

•126 million blogs5

•50/50 men & women, gender-neutral environment5

Sources: 1. Facebook.com; 2. Twitter Chirp Developer Conference April 2010; 3 Foursquare.com; 4. Business insider ; 5. Sysomos Blogger study June 2010 4

Global Social Media Statistics

Engage

Adapt

Measure

Listen

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