Basics of Social Media for Athletic ProgramsPROMOTE YOUR PROGRAMS Pre-Made Graphic Templates Pre-Made Video Templates Live Stat Integration Ability to Customize Graphics for Video

Scott Garvis C.M.A.A.

Ankeny Centennial High School

scott.garvis@ankenyschools.org@Jaguars_AD @PocketAD

Jeff Bissen

Glenwood High School

bissenj@glenwoodschools.org@GlenwoodRams @Jeff_Bissen

#NADC18

WHY?SOCIAL MEDIATell your story or someone else will!

▪ Report Scores

▪ Share Pictures

▪ Show Core Values

▪ Event Promotion

▪ Marketing

▪ Positive Image

▪ Highlight

Student-Athlete

How Powerful

is Twitter?

How Powerful

is Twitter?

Update Fans & Alumni

on Results of Games

▪ Tweet updates throughout the event

▪ Re-tweet media-AD'S if covering the game

▪ Turn on your notifications through Twitter

▪ Use Twitter Live to provide a live update on the event

Report Scores

MAKE THINGS EASY

TWITTER LIVEReport Scores

TURN ON NOTIFICATIONS

LIVE VIDEO WITHIN SECONDS TO

ALL FOLLOWERSRETWEET UPDATES

Update Fans & Alumni

on Results of Games▪ Use Phonto app to put text on photos

▪ Require coaches/sponsors to be on social media

▪ Utilize Resources (Kids-Staff-Etc.)

▪ Buy other apps/programs that help you promote your programs

Report Scores

PROMOTE YOUR

PROGRAMS

▪ Pre-Made Graphic Templates

▪ Pre-Made Video Templates

▪ Live Stat Integration

▪ Ability to Customize Graphics for Video Board

▪ BASIC- $480

▪ PLUS- $1500

▪ PREMIUM- $2400

Boxoutsports.com

Promote Your Brand Sell AdvertisementsPromote Your Kids & Programs

Update Fans & Alumni

on Results of Games

Boxoutsports.com

Promote Your Brand Sell AdvertisementsPromote Your Kids & Programs

Update Fans & Alumni

on Results of Games

Boxoutsports.com

Promote Your Brand Sell AdvertisementsPromote Your Kids & Programs

TELL YOUR STORY…OR SOMEONE ELSE WILLCONTROL YOUR MESSAGE

Manage other social media accounts to control your message

GLENWOOD BOOSTER CLUB

TELL YOUR STORY…OR SOMEONE ELSE WILLCONTROL YOUR MESSAGE

Manage other social media accounts to control your message

GLENWOOD YOUTH ACTION COMMITTEECreated to get our recent 5.7 million dollar bond to pass

Promote Your Programs

Boxoutsports.com

Promote Your Brand Sell AdvertisementsPromote Your Kids & Programs

Promote Your Kids

Boxoutsports.com

Promote Your Brand Sell AdvertisementsPromote Your Kids & Programs

INSTAGRAM EXAMPLES

YOURSTUDENTS ARE HERE!

Twitter Examples▪ Get your Alumni, Family & Friends Connected

▪ Create Polls to engage your Fans

▪ Retweet Note Worthy News

▪ Add Photos to your Tweets

▪ Highlight Special Events

YOUR Ability to Expand your Brand is Here

Facebook Examples▪ Get your Alumni, Family & Friends Connected

▪ Cardinals Forever Fundraising Campaign

▪ Alumni Association-Hall of Fame

▪ Connect w/ Video & Pictures

YOURALUMNI, PARENTS & GRANDPARENTS ARE HERE!

This is where you can get connected with donors

EXAMPLES – SOCIAL MEDIA GRAPHICS

@GWOODGRAPHICS

STUDENT DESIGNED EMPOWER YOUR KIDS

MORE EXAMPLES – SOCIAL MEDIA

@GWOODGRAPHICSSTUDENT DESIGNED EMPOWER YOUR KIDS

EXAMPLES – SOCIAL MEDIA GRAPHICS

BOXOUTSPORTS.COM

EXAMPLES – ALUMNI ENGAGEMENT

Create a Positive Fan

Engagement

Experience! Use Social

Media to promote your

Expectations!

▪ Create Unique hashtag for your

team & conference

#LIVETHECREED

▪ Reach out the Community by

using @AnkenyFanatic & #’s &

lead with positive comments.

▪ Create a positive culture within

your league by posting

#CIMLUNITEDWERISE & praise

positive fan engagement

▪ Create Contests to Promote

Sportsmanship

#MYREASONWHY

▪ Lead by Example-Show your

fans good sportsmanship by

positing positive Player

interactions

Promote Sportsmanship

Game Promotion

Promote your games to increase revenue & expand your brand to alumni & Fans!

Cause Marketing for your Athletic Department

Food Bank of Iowa

#CombatHungerRivarlyWeek

Both High schools compete

to raise awareness &

donations to the Food Bank

of Iowa.

We donated 6,000 meals to

our local food bank, While

promoting our game & on

site donations at our game!

Bring your donations to ACHS Athletic Office!

Go Jaguars, Go!!!!

Using Social Media to Generate Revenue

▪ After Game Offers

▪ Special Vendor Night

▪ Shop Days

▪ Social Media Advertising

▪ Hy-Vee Red Zone

▪ Special Online

Promotions

YOURBusinesses Benefit from your fans! Win-Win!

This is where you can get connected with Businesses

SOCIALLoyalty Rewards & Alumni Program from SuperFan & The Locker Room

& FAN ENGAGEMENT

SUPERFANU APP - Fan Engagement

▪ Attract new fans

▪ School wide usage

▪ Cost Effective

▪ Meet the students halfway

▪ Increase attendance

▪ Prizes & Giveaways

▪ Student Communication Tool

The APP to end all APPS

▪ Check-in & Win Prizes

▪ Get your players & Fans to Share

Special Offers, Sponsorships

THE LOCKER ROOM

The LOCKERROOM

Re-Engage

Re-Connect

Re-Commit

Continue with Tradition Imagine being a former athlete and getting a

call to put the jersey on one more time to help the team. The Locker Room makes that hypothetical a reality! We provide an exciting platform and game plan that every high shooland college in the country can follow to gain sustainable support for their athletic related programs by presenting their alumni athletes with a compelling call to action to reconnect.

SOCIAL MEDIA ALUMNI FUNDING PLATFORM

Ticket Promotions

Connect your fans to each

other & connect them to

your BRAND! Drive Fans to

Team Websites, Sell

Sponsorships, Collect Data &

Direct Market via Email!

LEGACY NIGHTRecognize your Legacy Builders

Event

Promotion

Drive Traffic & Fan

Engagement to

promote your

program & increase

your gate revenues.

Winter ClassicKickoff Your Season – BIG Event!

Social MediaPromotion

Use Retweets & #Hashtags to

gain followers & Promote

your Brand! Use contests to

engage fans to promote your

social media by retweeting

your social media outlets.

Give a prize to a followers

who get the most retweets

promoting your Brand!

Social MediaPromotion

Use Retweets & #Hashtags to

gain followers & Promote

your Brand! Use contests to

engage fans to promote your

social media by retweeting

your social media outlets.

Give a prize to a followers

who get the most retweets

promoting your Brand!

#WEAREGLENWOOD

Celebrate Success onSocial Media

2013-14 YEAR IN REVIEW

2014-15 YEAR IN REVIEW

2015-16 YEAR IN REVIEW

2017-18 YEAR IN REVIEW

Highlight Student

Success, Recognize

Academic Excellence &

Promote your

Programs

▪ Recognize current students/clubs/programs

▪ Promote alumni at next level

▪ Showcase other positive things happening

within school district

▪ Highlight community partnerships

Promote Your School & Kids

Step 4Insert your first option into the Choice 1 box, etc. 4 options

Step 5Your poll’s duration defaults to one day. You can change the duration of your poll by clicking one day and adjusting the days-hr., & min.

Step 6Click Tweet to post the poll.

Step 1Click the compose box at the top of your timeline, click the Tweet in the top navigation bar.

Step 2Click the Add poll icon

Step 3Type your question into the main compose box.

Twitter Polls

Increase Fan

Engagement

TutorialHo

w T

o

Social Media Take-Aways

LET YOUR FANS & PLAYERS BE YOUR MARKETING DEPARTMENT

INVITE FAN ENGAGEMENT

▪ Provide Content

▪ Promote Causes

▪ Promote Contests

▪ Retweet News

▪ Sell Social Media Sponsorships

MONETIZE ON SOCIAL MEDIA

▪ Include Links to Website

▪ Pump the Volume-Update

▪ Leverage Social apps on Site Like, Share, Comment, etc.

CROSS PROMOTION

▪ Players

▪ Fans

▪ Local Media

▪ Find Content Producers

▪ Piggy Back on Alumni News, & Major Events

DRIVE FANS TO SPONSORS

▪ Use your fan engagement to support your local sponsors!

▪ Drive Traffic to those Who Support you!

▪ Collect Data & Direct Market

SPONSORED CONTESTS

▪ Sponsored Best Photo Contest

▪ Twitter Polls-Engage Fans

▪ Best Memory Contests

▪ Cause Marketing

THANK YOUCONTACT

Scott Garvis C.M.A.A.

Ankeny Centennial High School

scott.garvis@ankenyschools.org@Jaguars_AD @PocketAD

Jeff Bissen

Glenwood High School

bissenj@glenwoodschools.org@GlenwoodRams @Jeff_Bissen