Barbara Maushard and Ernesto Mourelo: Mobile first, video first

Mobile First, Video First

The Growth of Mobile

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12

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Apr-1

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-12

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Page ViewsWeb Site Mobile

The Growth of Mobile

Jan-

12

Feb-

12

Mar

-12

Apr-1

2

May

-12

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VistorsWeb Mobile

The Growth of Mobile

Jan-

12

Feb-

12

Mar

-12

Apr-1

2

May

-12

Jun-

12

Jul-1

2

Aug-1

2

Sep-

12

Oct-1

2

Nov-1

2

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2

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13

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13

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Video ViewsWeb Mobile

The Origin of Video

Video

NewscastsMobile Other

The Origin of Video

Video

NewscastsMobile Other

We’re still very traditional

Becoming Untraditional Unused raw video

Becoming Untraditional Unused raw video Still images to help tell a story non-

traditionally

Becoming Untraditional Unused raw video Still images to help tell a story non-

traditionally Repackaging content

Becoming Untraditional Unused raw video Still images to help tell a story non-

traditionally Repackaging content

◦ Others are already doing this with our video◦ Legality is in question

Becoming Untraditional Unused raw video Still images to help tell a story non-

traditionally Repackaging content

◦ Others are already doing this with our video◦ Legality is in question

Content tailored for mobile

Reality Check

People are still watching TV

Reality Check Live TV

◦ ~80% Time shifting

◦ 7-12% of viewing Online and smartphones

◦ ~11% of viewing

Source: Nielsen

Who is Watching Video?

TV Online Smartphone0

10

20

30

40

50

60

70

% of audienceTotal in Millions

P 18-34

Source: Nielsen

Here’s Who You’re Going After

TV Online Smartphone0

5

10

15

20

25

P18-24

P18-24

Digital Penetration Households with smartphones

◦ 67% Households with tablets

◦ 31% Households with Smart TVs

◦ 17% Households with game consoles

◦ 46%

The Evolution Determine workflow

The Evolution Determine workflow What roles in your newsroom have

downtime?

The Evolution Determine workflow What roles in your newsroom have

downtime? Identify skills needed to help you hire

The Evolution Determine workflow What roles in your newsroom have

downtime? Identify skills needed to help you hire Establish new deadlines

The Evolution Determine workflow What roles in your newsroom have

downtime? Identify skills needed to help you hire Establish new deadlines Commit to training & retraining

The Evolution Determine workflow What roles in your newsroom have

downtime? Identify skills needed to help you hire Establish new deadlines Commit to training & retraining Establish criteria for evaluation

Making Video First Pick stories that appeal to a younger

audience

Making Video First Pick stories that appeal to a younger

audience Quality, not quantity

Making Video First Pick stories that appeal to a younger

audience Quality, not quantity Be nimble, strike with the story is hot

Making Video First Pick stories that appeal to a younger

audience Quality, not quantity Be nimble, strike with the story is hot Determine what you can stop doing in order

to accomplish goals