B2B Writing Success Member Update€¦ · 02/02/2014  · LOVE YOUR BUSINESS! B2B Writing Success Member Update . February 2014 Member Update ... Direct Response Copy ... April –

FEBRUARY 2014 LOVE YOUR CLIENTS,

LOVE YOUR BUSINESS!

B2B Writing Success Member Update

February 2014 Member Update

Client Attraction and Nurturing

Building Your Freelance Business

What’s New

Coming in February

Q & A

Client Attraction

In the studio for the Magnetic Marketing LiveCast with Dan Kennedy

Marketing is the business, everything else is a

deliverable Marketing allows you to do what you do Marketing trumps excellence

Client Attraction

There are more choices than people to take them

You MUST differentiate to get hired by the best clients

Clients want someone to help THEM not anyone

Who are you best matched to help?

Positioning yourself as an expert

Client Attraction

Clearly define your best prospects (niche)

You can be most helpful to people that fit your profile

Don’t try to do business with people you can’t help

Define your target market FIRST

Changes the message from “Here’s what I do” to “What do you need?”

Client Attraction

Craft a compelling message with your USP

The best USP’s are driven by who the perfect client is

Differentiate yourself in your USP

Don’t focus on your “how”, instead focus on your client’s “want”

Capture leads and continue to communicate with them

Client Attraction

Resources under the Build Your Business Menu: “Getting B2B Clients” and “Marketing Yourself”

USP and Differentiation: Michael Katz “Ditch Your Elevator Statement”

Just published today is Steve Slaunwhite’s article “The Top 5 Ways to Generate Leads”

Client Attraction

Attract clients by doing what you do best!

Newsletter

Content Marketing

Direct Response Copy

Social Media – especially LinkedIn

Networking

Client Nurture

Add unexpected value

Bring ideas

Show up like no one else

100% yourself trumps 100% perfect (Sally Hogshead)

Make yourself worth more than you are paid

“85% of your financial success is due to your personality and ability to communicate and lead.” Dale Carnegie

Your Freelance Business

Solopreneurs need systems! Your marketing should be a system Utilize software and online tools to streamline

your processes You can automate: Your schedule Proposal signing Email management Task/Project management

Your Freelance Business

Checklists Daily “must do” lists Outsource things that are outside of your

highest value Bookkeeping and/or tax filings Graphic Design Social media or website technical set up

What’s New

Mandy Marksteiner 6 Ways to Build an Email List From Scratch

Michael Katz Newsletter Secrets: Mom Likes Me

Better

Travis Lee’s Webinar 3D B2B Direct Mail Packages that Work

Coming Up

Web Intensive Next Week

February 17th – Lori Haller’s rescheduled webinar on working with graphic designers

February 20th – Steve Slaunwhite gives a webinar on setting and getting professional fees

February 25th – Webinar on Cultural Intelligence

Coming Up

The launch of the B2B Jobs Board will be on Valentines Day – February 14th!

Videos from the B2B Online Summit will be posted this month

Templates are being developed now and will debut soon

Content that’s been requested is also coming

A Peek Ahead

March – Content Marketing April – Writing Copy that Gets Results May – Copywriting and Business Tools and Apps

to help you be more efficient

Your B2B Community

Like the B2B Writing Success Facebook page

Join the B2B Copywriters Facebook group

Follow B2B Writing Success on Twitter

B2B Forum on Groupsite

B2B Intensive – register!

Be Engaged

Submit your requests for content or live events

Submit your success stories

Write for us!

Q & A

Member Question: I live outside of the US – is it possible to start a B2B copywriting business with US clients?

YES!!!

We’re here to help!

Editor@B2BWritingSuccess.com