Transcript
B2B Online
Where Are You inYour Digital Transformation?
Understanding Your Company’sDigital Needs Right Now
Stephanie PikeVice President Customer Experience and Digital Marketing
Mark HammerschickSenior Manager, Online and Channel Merchandising
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Today is a Big Day!
FOR INTERNAL USE ONLY - DO NOT DISTRIBUTE OUTSIDE OF RICOH
About Ricoh
Global and US presence Global technology company Global MFP market share
leader Leader in document
management Commitment to ethical and
sustainable behavior
ServicesSubsidiary of RCL, a 2016 World’s
Most Ethical Company
Welcometo theNew World of Work
from selling products…
A Migration
…to delivering solutions
and services
The Urgency of Transformation
74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase.
- B2B Buyer Journey Mapping Basics, May 2015 Forrester Blog by Lori Wizdo
Why should I care?
3 Year Roadmap: The Starting Plan
Fix the Basics
ProcessPeople
Technology
• Proven methodologies
• Change management
• Quality control
• Using latest tools
• Supportingall platforms• Client
relationships• Management• Experienced
consultants
It’s All About Three Things
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ProcessPeopleTechnolog
y
Organizational Performance
People Transformation
People (engaged)using great processand technology
Organizationalperformanceper investment
People are the force multiplier
Process withtechnology
Technology alone
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Process Transformation
Technology Transformation
Content Management Systems Ecommerce
Testing & Analytics
Site 6 Site 7 Site 8 Site 10Site 3 Site 4Site 1 Site 2
Content Delivery Network
DAM
Images Videos Search Browse Templates Content AuthoringSocial Listening
PersonalizationContent Syndication
Cart & Checkout Account Mgmt Catalog Mgmt
API Gateway (SOA)
ERP External Services
Item
Supply Chain
CRM
PricingInventory
Customer
Site 9
Site Search
RForce
RQuote
Site 5
Responsive
CPQConfigurator
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Where are you along the journey?
Questions?
top related