Transcript
B2B Commerce Product DiscussionHistory & Roadmap
Anand SubbiahSenior Director, Product Management
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Statement under the Private Securities Litigation Reform Act of 1995Forward-Looking Statement
The Salesforce Formula for Commerce SuccessCommerce Cloud. #1 Digital Commerce Platform.
Trailhead Learning
7-16% GMV lift with Einstein
AI-Powered Commerce
Personalized experiences
Complete B2C, B2B & Order Management
Best of breed capabilities
Connected to The World’s #1 CRM
Integrated Marketing & Service experiences
Proven Customer Success Practice expertise, Learning, Global Success Management
35% increase in annual revenue growth
28% GMV lift combining Commerce & Marketing
50% increase in digital team productivity
B2C Commerce
B2B Commerce
Salesforce B2B Commerce
Rich Customer ExperienceExcellent online customer experience to satisfy the high expectations of today’s B2B purchasers
Connected to Customer DataBuilt on the #1 CRM platform for a seamless experience across marketing, sales, communities and service
Fast Time to MarketCloud native for the fastest implementations and updates of any enterprise commerce platform
Exceptional ecommerce experiences, built on the world’s #1 CRM
Complete B2B Commerce Solution
Integrated sales and service
Designed for large, B2B-sized orders
Rapid reordering & order tools
Advanced checkout and payment
Negotiated and contract pricing & entitlements
Ship to multiple locations
Seamless Customer Experiences Across Every Touchpoint
SALESFORCE PLATFORM
Third Party Systems
SalesGrow revenue across channels with CRM, CPQ and PRM
Einstein AnalyticsFull visibility into business,
inventory and forecast data
ServiceSelf-service tied to Call Center and Field Service reps
CommunityPower the digital customer experience
PlatformUse Lightning Flows to
transact multi-step orders
MarketingRun customer-centric journeys
to generate lead pipeline
Integration with MulesoftConnect back office systems like SAP and Oracle
Roadmap
Commerce Platform Commerce Management
Shield Field Encryption Support | Allow for key account/user related fields to be Shield Encrypted
Cart Pricing Controls | Optimized cart pricing to control pricing expiration and repricing
Redesigned Storefront | New Storefront theme, branding and styling to provide faster time to market
Storefront Loader | New tools to simplify loading and population of data on your store
SEO Enhancements | Enhanced site crawl-ability, deep linking and canonical URLs
Storefront Experience
B2B Commerce Spring ‘19 Themes
Personas & Scenarios
B2B Store Experience
Lauren BoyleStore Owner/Manager of Central Perk, chain of coffee shops
New theme and search experience
Theme: Commerce Management
Summer ‘19 (4.11)
Analytics & Tracking | Google Analytics tracking to capture buyer behaviors, allowing store managers to understand how buyers are navigating the site, and how they find and buy products. Tracking includes:
● Pages viewed● Top searches● Searches with no results● Products & categories viewed● Products added● Products ordered
Winter ‘20 (4.12)
User Roles | Provides new super user controls and allows them, as well as account managers to control users rights and functions, including:
● User creation, management and password reset● Spending limits● Buying authorization
Key Personas: Salesforce admin, Storefront manager
Theme: Platform & Intelligence
Summer ‘19 (4.11)
Coupon APIs | New APIs to support discounts, making discounting both headless and extensible to meet complex use cases
Winter ‘20 (4.12)
B2B Intelligence | Pilot Einstein intelligence to drive key product new product capabilities in the platform. These would be driven off of order history across the buyer, the buyer segment and order frequency. Key focus areas include:
● Product Recommendations ● Suggested/Smart Orders - products and quantities of products that
can be suggested to the buyer, allowing them to purchase quickly and easily
These offerings would be available for both buyers, as well as reps assisting buyers.
Key Personas: Sales rep, Buyer, Developer
Theme: Storefront Experience
Summer ‘19 (4.11)
B2B Commerce Landing Components | Lightning components designed to connect your community, self-service, support and service portals with commerce including:
● Recent Orders - Allows a buyer to view and reorder recently placed orders● Spotlight/Featured Products - Showcase products in both a headline and
tile based view● Commerce bar - add commerce functions for cart to your community● Categories - top product categories
Winter ‘20 (4.12)
Multi-Account Orders | New ordering experience to support quickly adding multiple products for multiple accounts at the same time, even if those accounts have different pricing and entitlements.
Cart Upload | Support for uploading carts into the system, allowing for repricing, validation
Key Personas: Buyer
Tax
PIM
Procurement
Search
Financial
Shipping
Others
B2B Commerce EcosystemLaunching Summer 2019 through the Salesforce AppExchange*
Ecosystem
Learn More About B2B Commerce
Campground Forrester TEIKeynoteJoin Commerce Cloud CEO Mike Micucci
and trailblazing companies Party City, Spalding, and Land O’ Lakes, to learn
how to unleash the full potential of Salesforce for Commerce.
Tuesday @ 3pm, Keynote Room 375
The total economic impact of Salesforce B2B Commerce.
Customers share results, ROI metrics, and implementation best
practices.
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