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Professional and NCAA sports offer the most coveted marketing and
advertising real estate in the media business. Its exciting, highly
engaging and unpredictable drama compel advertisers to get a piece
of the action. The benefits are legion, but the cost of capturing an
effective share of voice can be prohibitive.
Not anymore.
Introducing a whole new way to open the door to sports marketing in
the stadium and in the arena during the play-by-play action with an
integrated marketing program from BrandedTray Digital.
Out-of-Home+Digital+Print+Experiential……..
a Grand Slam for the Savvy Marketer
BrandedTray Digital:
Get in the Game
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BrandedTray Digital has now enabled marketers to
measure in real time, the performance of their in- stadium
promotions.
Good Technology Makes Great Things Possible…..
Great Technology Makes Great Things Simple
Each BrandedTray has the ability to extend your brand
message beyond the stadium via existing mobile
technologies directly to online content ( promotions,
sweepstakes, contests etc.) to add value to the physical
tray’s couponing and sampling capabilities.
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WHAT WE DOIt All Starts with the Tray.
The Tray
BrandedTray Digital designs and
produces custom branded food trays
to your brand’s exacting standards,
then deploys the trays to all of the
food vendors in the stadium or park.
Each time a customer takes delivery
of their order, your brand message
and promotion go with them to their
seats.
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Mobile Promotions, contests or
sweepstakes entries through
standard mobile technologies
QR Codes, Hashtags, Text to win all
port your promotion to the online landing
page, entry forms, email acquisition etc.
BrandedTray creates the landing pages,
Facebook promotions, or a any social
media engagement channel you may
need.
The Digital ConnectionConsumer Engagement with your Messaging
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Real Time Consumer MeasurementOf Your In-Stadium Promotion
Consumer Engagement with your Messaging
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Strategy:Pick a DMA / Market
Strategy 2Pick a League or Sport
Strategy 3Pick a Team and Venue
Select the
Message/Promotional OfferWhat is the call to Action / What
will be Measured
Design the Branded Tray
We Design and Create
Your Unique BrandedTray
Produce & Deliver Trays to Selected VenueTurnkey Deployment to the Venues
Advertiser ApprovalLast Pass Creative
Approvals
Collect & MeasureAll Metrics in Real Time
HOW IT WORKSExecuting the Program
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BrandedTray Digital Contracted VenuesScalability:
From One Team-One Market to Multiple Teams in a Hundred Markets
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NCAA Football
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Playoffs: Final Four 2015
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Major League Baseball
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PLUS
360 Degree Marketing in 3 Dimensions:
experiential, print, video, event, promotion
Press
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53%
Greater Awareness ThanCenter Field Signage
2012
Yankee Stadium SRI Study
475%
More Effective in Generating Awareness
Than in GamePromotions
2012
Yankee Stadium SRI Study
136%
Unaided Brand Awareness AmongGame Attendees
2014
University of Michigan SRI Study
LET'S TALK ABOUT PERFOMANCESRI Research
(Sponsorship Research International)
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Sony Hits it Out of the Park with an 83% Conversion Rate
on its $10,000 Sweepstakes at the MLB All-Star game
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• Hi resolution graphics• Space for creative
engagement• Strong visual impact• 100% your branding
Out-
Of-
Home
Digital
Experiential
• In-Stadium/during gameplay• Reach+ impressive frequency• Most coveted brand real estate• In-your-lap placement
• Trays are mobile enabled• Channels consumer to web• Promotion-Sweepstakes etc.• Provides real-time metrics
• Value added utility for fans• Take-home souvenir quality• On Consumers lap for 10-15 Min
BrandedTray Digital: Four Point Program Features
What it is:
How it Works:
Benefits:
• Unique 4 point in stadium
• integrated sports marketing
• program
• Out-of-Home+
• Print+Digital+Experiential
• We hold concession tray rights in all major sports venues in US
• Create & deploy custom branded concession trays in any US stadium
• Trays linked through mobile to promotional page, in stadium video displays or social media
• Data: Powerful Real Time in-stadium consumer metrics
• Highest Media performance metrics of any in-stadium channel
• Most Affordable Way Into Stadium Advertising
RECAP
Get in the Game
RECAP
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BROWSE US:
BrandedTray Digital
415-215-7448
1001 Bridgeway, suite 468
Sausalito CA. 94965
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www.brandedtraydigital.com
brobinson@brandedtraydigital.com
Brian Robinson
Sr. Executive-Brand Development
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