Transcript
COMPARISION OF AXIS BANK AND HDFC BANK FORM THE CLIENT POINT OF VIEW IN
AHMEDABAD
CHAPTER:1INTRODUCTION
History of AXIS Bank Axis Bank is one of the few private banks to have began
operations in 1994. The bank was promoted in 1993 jointly by the administrator of
the specified undertaking of the• unit trust of India(UTI), • life insurance corporation of India(LIC), • general insurance corporation ltd.(GIC), • national insurance company ltd., • The new India assurance company,• The oriental insurance corporation,• United insurance company ltd.
HISTORY OF HDFC BANK The HDFC bank was incorporated on august 1994 by
the name of ‘HDFC bank limited’, with its registered office in Mumbai ,India. The housing development finance corporation (HDFC) was amongst the first to receive an ‘in principle’ approval from the reserved bank of India (RBI) to set up a bank in the private sector as part of the RBI’s liberalization of the Indian banking industry in 1994.
HDFC bank is headquartered in Mumbai. The bank at present has enviable network of over 1416 branches spread over 550 cities across India.
HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities.
HDFC was ideally positioned to promote a bank in Indian environment.
The shares are listed on the Bombay stock exchange limited and the national stock exchange of India limited. The bank’s American depository shares(ADSs) are listed on the New york exchange(NYSE) under the symbol “HDB” and the bank’s global depository receipts (GDRs) are listed on Luxembourg stock exchange.
REBRANDING
The name was taken into effect consequent to the approval of share holders, reserve bank of India and the central government(registrar of companies).
The UTI brand in owned by UTI assets management company.
The bank would change logo and colour of logo the bank is likely to spend around rs.50 corer in the rebranding exercise.
The bank acquired the services of Ogilvy & Mather to design and implement the rebranding campaign.
The new name was chosen considering the bank’s pan-Indian as well as international presence.
The first time that a bank has dropped an established brand for an unknown name.
The name AXIS is chosen as it is simple and it conveys a sense of solidity and a sense of maturity. It also has a universal appeal.
DEVELOPMENT OF AXIS BANK As of 31 Dec. 2013, approximately 43% of the
shares are owned by Foreign Institutional Investors.
Promoters ( UTI, LIC and GIC), who collectively held approx.
34% of the shares, are all entities owned and controlled by the Government of India.
The remaining 23% shares are owned by corporate bodies, financial institutions and individual investors among others.
DEVELOPMENT OF HDFC BANK
HDFC bank proposed to launch tele-banking for the first time.
HDFC bank proposes to strengthen its branch network in Calcutta with the addition of two new in June in Mumbai at its Kandivali branch.
HDFC bank has drawn up lanes to become a niche player in corporate banking by sticking to top-rung corporates.
HDFC bank has become the first private sector bank to conclude a structured interest rate option deal.
HDFC has introduced a new loan product for the payment of betterment fees announced by the Bangalore mahan agar palike.
The bank provides phone-banking facility. HDFC has tied up with visa international to offer its debit card.
PRODUCT AND SERVICES OF AXIS BANK AND HDFC BANK
Treasury operations Retail banking Corporate/wholesale banking NRI services Business banking Investment banking Leading to small and medium enterprises Agriculture banking Advisory services Ping pay
MARKETING STRATEGYSTRATEGY OF HDFC BANK : Operational strategy HDFC bank has been a
consistent player in the banking industry and has always been trying to produce the well balance and right mix of products and services for both of its customers in retail base and corporate base. HDFC bank operates in a highly amounted environment in terms of information technology and communication system. All the bank’s branches have online connectivity, which enables the bank to offer speedy funds transfer facilities to its customers.
HDFC bank delivers high quality service with superior execution bank tries to deliver efficient service with rapid response time. Bank's focus on personalized services tries to draws customers to the products and increases existing customer loyalty.
HDFC offers a wide range of product whether in retail or wholesale banking, the bank tries to be a “one-stop shop” for the customer’s banking needs. The wide range of products create multiple cross selling opportunities and bank and improves customer retention rate.
STRATEGY OF AXIS BANK:It look a good mix of some common sense, some keen observation of the world around and some analytics led number crunching, to crack the code. The marketing team thus managed to identify the space, as yet, largely unoccupied by any of the bank cards in a wholesome manner, and one that binds a large part of this country-movies.The process of brand-change started around 2007 when the UTI changed it’s name to axis bank-largely necessitated, owing to the fact that it had permission to use the UTI name only till early 2008. It provided a blessing in disguise and in a way, led to the birth of the fledgling Axis bank.
HUMAN RESOURCE EMPLOYED- BRANCH NETWORK OF AXIS BANK AND HDFC BANK
AXIS BANK HDFC BANK
Axis bank is the third largest private sector bank in India.
HDFC bank is the one of the largest private sector bank in India.
UTI change his name as axis bank in 1994.
HDFC bank was founded in 1994
Axis bank offers the entire spectrum financial services to customer segments covering large and incorporates, MSME, agriculture and retail business.
HDFC bank is the structure enables the branch staff to focus on customer’s services and selling our products all of branches are electronically linked so that customers can access their accounts from any branch regardless of where they have their account.
AXIS bank is the overseas operation of the bank spread over eight international offices with branches at Singapore, Hong Kong, Dubai, Colombia, and shanghai, representations offices at Dubai and Abu Dhabi and an overseas subsidiary at London, UK.
HDFC bank branch network covers 316 cities India with 182 branches concentrated in the four largest cities Mumbai, Delhi, Chennai and Kolkata.
AXIS bank continues to focus on traditional channels increasing its physical distribution footprint.
HDFC bank is branches focus exclusively on providing retail services and products and also wholesale services, the range of products and services available at each branch depends in part on the size and location of the branch.
AXIS bank branches in India,Assam,Chhatisgarh,delhi,Haryana,Jharkhand,Guja-rat,WestBengal,Uttarpradesh,tamilnadu,etc.
HDFC bank has list of branches in India,Assam,Chhatisgarh,delhi,Haryana,Jharkhand,Guja-rat,madhyapradesh,Meghalya, Orissa, Rajasthan, etc.
AXIS bank has 7 branches in Ahmadabad district of Gujarat state, Ashram road, C.G road, hatkeshwar, Odhav, Rannip, satellite, viramgaam.
HDFC bank has list of branches in Ahmadabad district of Gujarat,dharnidhar,ghatlodya,kankaria,maninagar,memnagar,ranip,sanand,saraspur, naroda, sarangpur, vejalpur, usmanpura, etc.
AXIS bank offers a wide spectrum of financial services to the corporate sector the growing SME sector and the agriculture sector.
HDFC bank as of march 31, 2007,a total of 195 of our branches(not including extension counter)were in such semi urbun of rural areas.
AXIS bank branch licensing condition, the RBI requires that at least 25% of AXIS branches(not including extension counters)be located in semi-urban or rural areas.
As same in HDFC bank.
GROWTH OF AXIS BANK:
Busine
ss per
emplo
yee
Profit
per
emplo
yee
Staff
streng
th
(numb
er)
No. of
Branc
hes
Deposi
t per
emplo
yee
Advan
ced
per
emplo
yee
Cost
per
emplo
yee
Establish
ment per
employee
201
0-11
13.66 14.00 26435 1393 7.18 5.40 0.18 1613.90
201
1-12
12.76 14.00 31738 1620 6.93 5.34 0.18 2080.17
GROWTH OF HDFC BANK:
Busine
ss per
emplo
yee
Profit
per
emplo
yee
Staff
streng
th
(numb
er)
No. of
Branc
hes
Deposi
t per
emplo
yee
Advan
ced
per
emplo
yee
Cost
per
emplo
yee
Establish
ment per
employee
2010
-11
6.53 7.37 55752 1986 3.74 2.86 0.12 2836.04
2011
-12
6.54 8.12 66076 2544 3.73 2.95 0.13 3399.91
CHAPTER: 2RESEARCH
METHODOLOGY
OBJECTIVES: To compare the products and services of Axis bank and HDFC
bank. To compare a customer’s view point about both the banks. To understand how to increase the customers satisfaction level. To know the upcoming modern facilities provided by the bank. It gives the knowledge about which age group prefers more of
the banking services. It compares the study that which bank is preferred by the
customers. To conduct study of the types of account the customers hold in
different banks. Customer’s viewpoint and expectations about the product and
services of the bank.
We can come to know by the study that whether the customers are aware about the different services provided by the bank
To know who influences the clients to open bank account A detailed study gives the analysis that which kind of age group
demands what kind of products and services in banking This study also gives the information about remarks on services
of the bank We also get to know about the customer’s interest in the types of
product and services provided by the bank. This study also gives us an idea about the problems that the
consumers are facing regarding the bank To know the overall satisfaction of consumer for both banks The achievement and awards obtained by the bank We can get to know how aware the people are towards the bank
sector
SOURCES OF DATA: (a) Secondary data: We have collected information majorly from Google and internet Scribd application (b) Primary data: Population- Ahmedabad city Sampling elements- An individual who has a bank account
in either/both Axis and HDFC bank or at least knows about them.
SAMPLING METHOD AND SAMPLING SIZE
Sampling method: We chose a sample size of 200 respondents as suggested by the guide. All the respondents were the customers of different banks. The method was simple random sampling method.
Sample size: 200
LIMITATIONS Due to the comparative study and analysis there are certain
limitations which have to be kept in mind which are as follows:
Data can be outdated. Sometimes figures are taken approximately. Convincing people for a proper interviewing becomes very
difficult, as people generally are not ready to give personal details.
The data and figures keeps on changing time to time. Due to financial and time constraints a cluster analysis of the
population so as to get better results was not feasible.
CHAPTER:3ANALYSIS AND FINDINGS
Q.1 Which age group do you belong to?
41%
31%
21%
6%
Less than 25
25 to 40
40 to 60
>60
Q-2 What is your occupation?
28%
20%27%
14%
11%
2% ServicesBusinessStudentsHousewifeRetiredOthers
Q-3 Please specify your annual income:
35%
35%
20%
11%
<5 Lakhs
5 to 10 lakhs
10 to 20 lakhs
>20 lakhs
Q-4 Name the back with which you have an account?
30%
36%
35%Axis BankHDFC BankOthers
Q-5 What kind of account do you have in the bank?
22%
11%
11%5%7%
13%
15%
8%4%4%
Saving A/c
Current A/c
Fixed Deposit
NRI A/c
DE mat A/c
Credit Card
Debit Card
Insurance
Mutual funds
Loan
Q-6 While opening an account rank your expectations from a bank?
Quick S
ervice
s
Variety
of Prod
ucts
Less Form
alites
& pr
oced
...
Longe
r Work
ing H
ours
Proper
Inform
ation
Others
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
%%2%3%4%5
Q-7 Since how long you are associated with the bank?
15%
43%
25%
17%
<6 months
6 MTh to 2yr
2 to 5 years
> 5 years
Q-8 What are reasons that attract you to be a customer of the bank?
21%
30%17%
11%
22% Its Image
Its services
Products
Staff
All of above
Q-9 Are you aware of the different services offered by the bank?
75%
25%
YesNo
Q-10 Who influenced you to open an account in that particular bank?
15%
14%
28%
32%
10%
Bank Employees
Prospectus
Advertisement
Friends & relatives
Others
Q-11 Your remark on the services of the bank?
50%
37%
14%
ExcellentGoodAveragePoor
Q-12 In comparison to Axis bank how would you rate HDFC bank?
37%
43%
21%Excellent
Good
Average
Poor
Q-13 Which of these products and services are you more interested in which bank?
21%
9%
14%2%7%
13%
14%
7%
6%8%
Saving A/c
Current A/c
Fixed Deposit
NRI A/c
DE mat A/c
Credit Card
Debit Card
Insurance
Mutual funds
Loan
Q-14 Which of the following extra services of the banks would you like to avail of?
12%
23%
13%14%
13%
3%
23%
Phone Banking
ATM
Net Banking
Mobile Banking
Bill payment
None of these
All of above
Q-15 Any problem you are facing regarding the bank?
17%
22%
19%
43%
Timeliness
Customer relationship
Infrastructure
Other, please specify
Q-16 How likely you recommend bank services to a friend or colleague?
7%10%
14%
44%
26%
Very unlikely
Somewhat unlikely
Neither likely nor unlikely
Very likely
Somewhat likely
Q-17 What is your overall satisfaction rating with which of bank?
2%6%
25%
45%
23% Very dissatisfied
Somewhat dissatisfied
Neither satisfied nor dissatisfied
Very satisfied
Somewhat satisfied
Gender:-
50%50%
SalesMale Female
CHAPTER:4RECOMMENDATIONS AND CONCLUSION
RECOMMENDATIONS: They need to serve their customers with the best services. They need to be patient while attending their customers and
they have to patiently clear all the queries of their customers. They have to do their work faster. The work process should
consist less formalities. They need to emphasize the quality of services that they
provide to the customers. The services they provide to the customer are in a way going to
go to different people. One person will tell other about the services of the bank and that is how they can increase their goodwill by attending all their customers nicely.
CONCLUSION: The study as mainly about the customer’s behaviors as
how they think about the bank and what they want from it. Even in what manner they make the decision of going to the respective bank.
The bank should try to increase their technology time to time.
The bond between the customers of the bank is very strong as they focus on retaining their customers.
The bank should focus more on mass banking in order to increase their market share. They should launch such products which should be in the reach of the lower middle class people as Ahmadabad city consist more of such people.
THANK YOU
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