Awista ayub powerofsportjune2010[1]
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INNOVATION & ENTREPRENEURSHIP : STAYING CURRENT AND VIABLE
Power of Sport Summit June 11, 2010
Awista Ayub – Author, Kabul Girls Soccer Club www.awistaayub.com
Presentation Overview
Experience working in Afghanistan with women’s soccer
Lessons learned from my years of experience in the field
How I applied it to a similar in Morocco with women’s soccer
Limiting Factors
Did not think through the follow-up Access to resources – funding Access to local mentors Access to local governing body Lack of understanding of the sport in the context of the
country’s sports history
Sport Exchange Model
Widely used approach within sports and development programs; U.S. Department of State Various sport and development organizations either as
their sole program or in conjunction with other aspects of their program
Drive to Promote a Participatory Approach
Taking on a horizontal hierarchy approach Can lead to having a longer term impact on the
individual and the community Attempts to seek out knowledge from the community,
and then utilize that knowledge in planning sport related programs
Community Development
“Successful community leadership development is a process whereby committed individuals work with others in their community to achieve positive social change that builds assets across the capitals.” (Emery, Fernandez, Gutierrez-Montes, & Flora, 2007 p. 69).
Getting it right
Set up the participants for success rather than failure Identified the limiting factors, and need to act on
addressing these issues
Motivate the participants into action Connect sport to community development
Expand the impact beyond the few participants
View the participants as implementers rather than simply the program beneficiaries
Project Based Sport Exchange Case Study Conducted in coordination with the Morrocan NGO
AMSD Nike funded Women Win grant, sponsored four
Moroccan female soccer players to the States (June 2008)
Modeled after the Ashoka Youth Venture program Program evaluation conducted in April 2009 with
the guidance of the University of Delaware Dr. Matthew Robinson, Dr. Marian Palley, Professor Eric
Jacobson
Limiting Factors Addressed
On the field soccer training Project development, management, budgeting and
implementation guidance Local mentorship support Funding support ($250/participant) for the
development of the local in-country project thus helping to provide a foundation for the players to make a community contribution
Project Implemented
Recommendations
Provide project management and training to program participants
Provide seed-funding Provide mentorship support Conduct proper follow-up program evaluations as a
way to determine the effectiveness of the program and to add greater discourse to the field of international sports and development
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