AVG Internet of Things Survey Oct 2014

September 2014 Internet of Things Survey

October 2014

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Methodology

• AVG commissioned independent technology market research specialist Vanson Bourne to undertake this research.

• 1770 interviews were carried out during September 2014 with IT/marketing decision-makers of MSPs and small businesses 1 – 500 employees.

• Interviews were performed across five countries: UK, US, Canada, Germany and Australia. Respondents to this research came from a range of industry sectors, with only the public sector excluded.

• Interviews were conducted online using a rigorous multi-level screening process to ensure that only suitably qualified candidates were given the opportunity to participate.

Q1. How much has your business spent on mobile devices in the last year?

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1

Q2. How much do you spend on hidden mobile costs each year?

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2

Q3a. Has your organisation reviewed its service/product due to the Internet

of Things?

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3a

Q4a. Is your organisation planning to expand its service/product due to the

Internet of Things?

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4a

Q5. Has your organisation adapted services for the Internet of Things?

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5

Q6. Do you think the Internet of Things will help your organisation make more

money?

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6

Q7. What are the barriers to selling Internet of Things-related services?

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7

Q8a. Who is confused/lacks understanding around the term the

'Internet of Things'?

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8a

Q9. To what extent do you agree the Internet of Things is giving you new

business opportunities?

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9

Q10a. Which sector is primarily driving the growth of the Internet of Things?

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10a

Q11. Which part of the business is most positive about the Internet of

Things?

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11

Q13. MSPs only: to what extent do you agree with the following statements…

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13

Q14. MSPs only: to what extent do you agree the Internet of Things is

becoming complicated…

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14

Q15. MSPs only: to what extent do you agree to successfully offer Internet of Things-related services you need to partner with cutting edge partners…

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15

Q16. MSPs only: to what extent do you agree customers are demanding

Internet of Things-related services…

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16

Q17. MSPs only: to what extent do you agree you'll have to amend services

based on the wants of the customer…

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17

Q18. MSPs only: to what extent do you agree customers are having to adapt how they manage so many personal

and business devices…

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18

Q19. SMBs only: to what extent do you agree with the following statements…

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19

Q20. SMBs only: to what extent do you agree the Internet of Things is aimed

at big business…

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20

Q21. SMBs only: to what extent do you agree the Internet of Things greatly

increases how much data you need to manage…

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21

Q22. SMBs only: to what extent do you agree the Internet of Things causes

you to take extra steps to secure and protect data…

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22

Q23. SMBs only: to what extent do you agree there is not enough industry leadership around the Internet of

Things…

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23

Q24. SMBs only: to what extent do you agree the Internet of Things will make

my network more complicated…

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24

Q25. Which of the following statements are true for the vendor(s) who provide your Internet of Things-

related services?

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25

Q26. Is your current IT provider(s) ahead of the curve when it comes to

leveraging the potential of the Internet of Things for your business?

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26

Q27. To what extent do you agree that your current IT provider(s) could improve their Internet of Things-

related services…

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27

Q28. MSPs only: Does your organisation have an integrated

remote monitoring and management platform?

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28

Q29a. Which of these big IT trends is your organisation engaging with?

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29a

Q31a. Rank the big IT trends in order of priority for your organisation

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31a

Q31b. MSPs only: Rank the big IT trends in order of priority for your

organisation

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31b

Q31c. SMBs only: Rank the big IT trends in order of priority for your

organisation

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31c

Q35a. Which of these big IT trends have the biggest monetisation

opportunities for your organisation?

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35a

Q35b. MSPs only: Which of these big IT trends have the biggest monetisation opportunities for your organisation?

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35b

Q35c. SMBs only: Which of these big IT trends have the biggest monetisation opportunities for your organisation?

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35c

Q38a. Which of these big IT trends will have the greatest impact on your

organisation over the next five years?

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38a

Q39. Have you assigned budget to developing Internet of Things

solutions over the next 12 months?

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39

D2. Which sector is your organisation in?

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D2

D3. How many employees work in your organisation?

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D3