Australian Direct Marketing Association - B2B Marketing Automation

A New Era in B2B Marketing

Congrats &…

Introduction

Confession/Obsession

Before we get started

Locations

#admab2b

Feedback Survey

Today’s Sponsors

Today is all about...

Chief Executive Officer

How do we grow top line REVENUE by 20%?

Sales Director

How do I generate 20% more Sales Qualified Leads (SQL’s) ?

Marketing Director

How do I generate 20% more Marketing Qualified Leads (MQL’s)?

How we help B2B companies?

Define. Revenue Targets

Build. Marketing & Sales Process

Create. Lead Scoring Models

Launch. Nurturing Campaigns

Test. Campaign Variables

Deliver. Pipeline & Revenue

B2B Success Formula

70%People + Process + Methodology

B2B Success Formula

25%CRM Expertise

B2B Success Formula

5%Marketing Automation Tool

Ideas?

Questions?

Contact

Will Scully-PowerManaging Director

Dataratiwill.sp@datarati.com.au

0400 828 866Twitter: @willscullypower

Hashtag #admab2b