Augmented Reality For Marketers: Future of Consumer Interactions (Part 1) - SXSW 2011

Part 1 of Lynne d Johnson and John C. Havens presentation—Augmented Reality For Marketers: Future of Consumer Interactions at SXSW Interactive 2011. Emerging technologies are changing the way we communicate in culture and in commerce. Learn both the social and marketing implications of these future technologies.