Transcript
SOCIAL MEDIA IN THE
MEETINGS AND EVENTS
INDUSTRYElizabeth Glau, CMP
www.basicsocialmediatraining.com
www.facebook.com/buildingblockssocialmedia
www.linkedin.com/in/elizabethglau
www.twitter.com/elizabethglau
TRADITIONAL MEDIA How are your customers finding your
business or conference now?Repeat customersWord of mouthNewspaper advertisingTV or Radio advertisingNetworkingDirect mail
@elizabethglau
NEW MEDIA SOURCE: SEARCHENGINEJOURNAL.COM
@elizabethglau
WHAT IS LINKEDIN? Establish your professional profile Stay in touch with colleagues and
friends Find experts and ideas Explore opportunities
Source: SearchEngineJournal.com
@elizabethglau
LINKEDIN NEWS LinkedIn Today sources news from
over 100 million LinkedIn members to show you:The top articles shared on LinkedIn and
Twitter by people in your network.Who shared the article and what they said
about it.A homepage customized to your industry,
network, and areas of interest.
@elizabethglau
WHAT IS FACEBOOK?
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Personal vs. Professional Privacy settings Powerful marketing tool Profile vs. Page
Each individual may only have one profileYou are required to have a profile to set up
a pageFriends (2-way) vs. Likers or Fans (1-way)
FACEBOOK PERSONAL PROFILE Mirror your LinkedIn profile Make it professional Link to your company page Keep posts personal but non-offensive
Source: Facebook via Social Media Today
@elizabethglau
FACEBOOK COMPANY PAGE 25 Likes to get a custom URL
Ask your friends and family to like your page
Don’t be afraid to invite everyone you knowAdvertise your page in all of your marketing
Post informational content that your fans will appreciate
Use the tagging feature in posts, photos and videos to draw them to the page
@elizabethglau
WHAT IS TWITTER? SOURCE: AD AGE
@elizabethglau
TWITTER AT CONFERENCES Quotes from speakers
Speakers’ twitter handles on website, program, powerpoint, mobile app
Supporting links to education Thoughts / analysis of topics Twitter Wall Socializing with other attendees Informal meetups (tweetups) Social media ambassadors / reporters Strategy
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LOCATION BASED MARKETING Facebook Places Foursquare SCVNGR
Social check-ins Specials and coupons Word of mouth advertising
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ENGAGE OR OUTSOURCE Be transparent and authentic Be conversational Respond to criticism immediately Thank profusely Blog posts: 500-700 words Facebook page: question, link, poll or
other short engaging statement Facebook profile: personal news LinkedIn: professional news Twitter: 140 characters
@elizabethglau
QUESTIONS
@elizabethglau
SOCIAL MEDIA IN THE
MEETINGS AND EVENTS
INDUSTRYElizabeth Glau, CMP
www.basicsocialmediatraining.com
www.facebook.com/buildingblockssocialmedia
www.linkedin.com/in/elizabethglau
www.twitter.com/elizabethglau
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