Transcript
The Science of Data Driven Audience Marketing
Jeff HirschPresident & CEOAudienceScience
VIDEO
Evolution of AudienceScience
TODAYThe only targeting company that offers a technology platform and marketplace to reach audiences, anywhere, anytime
2006AudienceScienceTargeting Marketplace™ Launches
2003Onsite Behavioral Targeting Solution for Publishers Launches
1999Leading WebAnalytics Company
2008Behavioral Targeting Solution for Advertisers Launches
AudienceScience Helps You Find Success At All Levels of Engagement
With Your Audience
“One-to-one marketing... personalized content
& information…targeted advertising...
All of these ideas have been the big promise
of the web since it became a marketing
vehicle six years ago.”
Thomas J. Kuegler Jr. Author
- Web Advertising and Marketing
WHY?
Advertisers efficiently reach the right audience with the right message at the right time
Publishers monetize the value of their audience and make more money from undersold ad inventory
Consumers get a more relevant experience
Search is Just One of MultipleIndicators of Intent
Key Indicators of IntentHigh Intent Consumers
What people are looking for
Search
Interests Content of Articles Viewed
Where they go Pages Sections- Sites
What they say about
themselves
Non-PII: Income ranges, Gender, Zip
Tools they use Calculators- Configurations- Comparisons
Where are Consumers Spending Their Time Online?
2020 - Internet Spend will Exceed TV Spend
2020 - BT Revenue will ExceedSearch Revenue
Online Shoppers Large Percentage of the Online Population
Q: Which statement best describes your experience shopping online in the past 12 months?
Source: Jupiter Research/AudienceScience Consumer Survey 2009
Online Researchers Connect Multiple Times for Product Information
Q: How many separate times would you say you connected to the Internet in order to find information related to your most recent purchase decision?Source: JupiterResearch/AudienceScience Consumer Survey 2009
Source: JupiterResearch/AudienceScience Consumer Survey 2009
I pay more attention to online ads directly related to my online activity (Contextual); I pay more attention to online ads that fit my specific interests (Behavioral)
Shoppers More Receptive to BT Ads, CT Receptiveness Drops 10% from 2007
Q: Please Indicate to what extent each statement describes your attitudes:
“Both candidates used the Internet to reach voters. But Team Obama mastered the medium early and exploited it to the hilt. Along the way, it changed politics -- and perhaps government -- forever.”
How Obama Won It With the WebBy: Chris Dannen
- Fast Company
Source: http://www.fastcompany.com/articles/2008/11/how-obama-won-it-with-the-web.html
“Both campaigns also used
something called online
behavioral targeting, but
Obama's team proved better at
leveraging its effectiveness.
Before, candidates had to rely
on stereotyping large swaths of
voters and making TV spots to
suit; this year they've been able
to literally formulate an ad
campaign for each individual
voter. “
Even the President Realizes the Value of BT
Consumer Notice and ChoiceThe Need for Industry
Standards
IAB, NAI & BT Standards Consortium
Not Quite But….
Ads will begin to appear on…
First Comes the ScienceBillions of behavioral events are recorded each and every day
Our proprietary platform consists of massive paralleled processors that manage over 2 billion behavioral based data inputs per day
The Platform is Leveraged
Targetable Segments are Created
AudienceScience is the World-Wide Audience Platform for Internet AdvertisingThe science of data driven audience marketing
We Make it Easy for You to Understand
Jeff Hirsch
President & CEO, AudienceScience
Email Jeffh@audiencescience.com
Engage and Connect with your Consumers with AudienceScience Targeting Technology
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