Attain Presentation

ATTAIN Presentation

Parker Sandford Heritage

CreativeTeam

Creative10 YearsExperience

Strategic OnlineApproach

StrategicExecution

10 Years Experience

Creative Team

Measure

Deploy

Data Segmentation

Design & Develop

Free Listings

Paid ListingsRatings & Reviews

Paid Search AffiliatesAd Networks

Press Releases

Events & Promotions

Social Networks

Blogging/Tweeting

Content Sharing

Articles

BlogsSEO

EngagingBrand Messages

Flexible

UsabilityRich Media

Data BuildingScalableIntegrated

Web StandardsValidation

PortalsLead Generation

Strategic OnlineApproach

Strategic Execution

Marketing Evolution

Digital in Detail

Internet E-mail

@

Mobile SocialSocial

The Internet

Internet

0

400,000,000

800,000,000

1,200,000,000

1,600,000,000

2,000,000,000

Internet

0

400,000,000

800,000,000

1,200,000,000

1,600,000,000

2,000,000,000

19952000

20052009

Internet Users World Wide

45 Million in 1995 to 1.7 Billion in 2009

The Internet

Internet

738,257,230

418,029,796

67,371,700

20,970,490

179,031,479

252,908,000

Internet User by Continent

AsiaEuropeAfricaOceania / AustraliaLatin AmericaNorth America

• Measured website traffic

• Who is looking at what and when

• How long they stay on your website

• How they found your website

• Highlight common routes to products and services

The Internet

Internet

Digital in Detail

Internet E-mail

@

Mobile SocialSocial

E-mail Marketing

E-mail

@ 90 TrillionThe number of emails SENT in 2009

247 BillionAverage number of email per day

200 BillionAverage number of SPAM email per day

• Inbound and outbound communication

• Measure campaign effectiveness

• Easily highlight data anomalies

• Easy to deploy manually or automatically

• Dynamic trigger e-mails (Reactive and Proactive)

• High-response rate when relevant to customers

E-mail Marketing

E-mail

@

Digital in Detail

Internet E-mail

@

Mobile SocialSocial

Mobile Marketing

Mobile

150 MillionActive users accessing Facebook through mobile

24 %Of mobile users have a smart phone

2 secondsTime ebay takes to sell 1 item via mobile

Mobile Marketing

Mobile

• Instant messaging

• Order/Reservation confirmations

• TXT 2 Buy

• Location information

• Growing smart phone market

• Quick view/response

Digital in Detail

Internet E-mail

@

Mobile SocialSocial

Social Media

SocialSocial

27.3 MillionNumber of tweets on Twitter per day

260 BillionPage views on Facebook per month

2.5 BillionPhotos uploaded each month to Facebook

Social Media

SocialSocial

0

60

120

180

240

300

0

60

120

180

240

300

LinkedInTwitter

MySpaceFacebook

Page View per Month

(Billions)

Social Media

SocialSocial

• Insight into word of mouth

• Improve customer experience

• Conversation tool

• Communicate quickly to large audiences

• Multi-media (Text, Video, Picture)

Data Explosion

Negatives of Data

Generally not understood within companies

Difficult to value as a business asset

Lack of integration between departments and systems

Out of date quicklyNegatives

Can reflect a poor image on the company

Good information will drive good campaigns

Can really help drive business objectives

Improve the customer experience

Timely triggered information

Positives of Data

Positives

+Understand your customer

How ATTAIN Works

Fragmented data capture

storedata

data

data

Database

1

Database2

Database3

telemarketing

online

Single customer view

store

singlecustomer view

telemarketing

onlinedata

Relevant, targeted messages

“buy one book

get one free”

“20% offfinal bill”data

“free tennislesson”

segment e

e

e

One-on-one conversation

Simple

Relevant

1 on 1

I amInterested

I’ve Bought

I Like

Improved customer experience

THANKS FORREGISTERING

Complete ‘data cycle’

data

learn

sales

call centre

online

store

segment

deliver @