Transcript
TRAINING PROGRAMfor managers
First week – sales assistant
Woman•Woman•Basic•Trafaluc (TRF)
Man•Classic•Moda•Jeans
Kids•Baby•Girl•Boy
Shop presentation:
Stock presentation:• FOLDED
– CL*TROUSERS
– CL*DENIM TROUSERS
– M*TROUSERS
– M*DENIM TROUSERS
– J*TROUSERS
– J*DENIM TROUSERS
– CL*BERMUDA
– M*BERMUDA
– J*BERMUDA
– CL*SHIRT
– M*SHIRT
– J*SHIRT
– CL*POLO
– M*POLO
– J*POLO
– CL*T-SHIRT
– M*T-SHIRT
– J*T-SHIRT
– CL*SWEATSHIRT
– M*SWEATSHIRT
– J*SWEATSHIRT
– WAISTCOAR
– B*TROUSERS
– B*DENIM TROUSERS
– B*BERMUDA
– B*KNITWEAR
– B*SHIRT
– B*POLO
– B*T-SHIRT
– B*SWEATSHIRT
– PYJAMAS
– CUT PRICE
– ACCESORIES
• HANGING– CL TROUSERS
– M TROUSERS
– J TROUSERS
– CL BERMUDA
– M BERMUDA
– J BERMUDA
– M SHIRT
– CL SHIRT
– J SHIRT
– M SWEARSHIRT
– J SWEATSHIRT
– CL WAISTCOAT
– M WAISTCOAT
– J WAISTCOAT
– CL BLAZER
– M BLAZER
– J BLAZER
– CL JACKET
– M JACKET
– J JACKET
– CL COAT / ¾ COAT
– M COAT / ¾ COAT
– J COAT / ¾ COAT
– CL/MODA/JEANS LEATHER JACKET
– CL BLAZER SET -- CL TROUSERS SET
– M BLAZER SET -- M TROUSERS SET
– B TROUSERS
– B SHIRT
– B SWEATSHIRT
– B BLAZER
– B JACKET
– B COAT/ ¾ COAT
– B BLAZER SET – B TROUSERS SET
DAILY RESPONSABILITIES• CUSTOMER SERVICE (6 MINMUMS)
– Always look friendly
– Always available
– Always offering alternatives
– Always selling in the fitting room
– The cashier must look the customer in the eyes /thank them and hand them their change and bag
– The manager must be the driving force in the team. Motivating and setting an example in the store.
• Arranging clothes on hangers• Types of hangers
– Thick 46*28 cm
– Thin 46*11 cm LM 08b
– Clips 37*11 cm LM 19
– Folder 37*11 cm LM 22b
• Replacing sold products (replenishment)• Fitting room is a very important place, which got 2 faces. It’s the best place to
sell but in the other hand is a good place for thieves to steal goods. – Be an excellent sales person (6 minimums& the process of selling)
– Always give a number to the client of the pieces that he has.
– When the client wants to leave the fitting room, take the number from him and take the garments that he don’t want, but in the same time check if all the products are secured with an allarm tag.
• Participation in organizing the stock room– Distribution
– Folding
– Placing references
• Follows store’s daily planning
• Colors Inditex Tempe– Off white 052
– White 250-252 001
– Yellow 300-322 090
– Blue 400-482 010
– Green 500-570 030
– Red 600-689 020
– Brown 700-791 100
– Black & grey 800-833 040
– Others 900-999
Inditex
Tempe
Replenishment (reposition)
• Reposition is the procedure that fills the shop with the missing sizes and must be done every day by the first shift of the store on the special replenishment form.
– On the special reposition form you must write down the sizes that you have in the store , the sizes you don’t have in the store must be replenished.
– Always use a pencil (not pen), otherwise you can damage the product.
– The reposition can be made also by Pda. You can find the instructions on the Tgt in Health and Safety Training - Libreta Digital
Subfamily NUME: Alex
Pantalon 38 40 42 44 46 48
m*trousers 4087/601/710 1 1 x 2 1
m*denim trousers 6042/301/485 x x 1 1 1 1
j*denim trousers 0688/410/406 1 1 x x 1 1
B* denim 5575/344/250 2 2 x x x x
M tousers set 4111/560/707 1 1 1 1 1
Things that you have to know!• The warehouse is divided in 2:
– Confection are ironed clothes delivered on plastic hangers– Paqueteria are the clothes delivered folded.– Shoes
• Tara is the damaged merchandise that we send back to the central warehouse in SpainbThe piece should be examined by manager before becoming tara. If there is a chance of repairing (changing zipper, buttons, sewing any torn part…etc) it will be fixed.
• Every store should have in the stock 1 box for each type of tara (clothes,shoes,odd shoes)
• Face out (Frontal) are the hanged clothes which we are exposing with “face out” in order to promote those articles better.
• Reservation form “holds” : If a customer wants to hold a products, he can do it by filling all the information on our special form. (always tell the customer that hold limit is only 1 day)
• Alteration – Give alternatives to the customer like checking the sizes before doing alteration.– Ask the customer to try your alteration and make sure that the alteration you have done is
what he wants.
• 24 is a report which you can print from the cash and it allows you to see the sales by department/season/subfamily/code/quantity/amount from a selected period. 24 is the fastest way you can replenish the store during the day.
• Restos are the last pieces of any garment we have in the shop and in the stockroom. Restois kept in a special place in the stockroom, it’s separated from the rest of collection.
• Sizes– Blazer 46 - 56– Trousers 38 – 48 (exceptions Jeans from 36 & Basic trousers till 50)– Jacket /Coat S – XXL– Knitwear M - XL– Shirt S - XXL– T-shirt S – XXL– Underwear M - XL– Belt 85 - 100– Tie M– Scarf M– Bag M– Cap M– Hat M; L– Socks 11– Shoes 40 – 45 (with few exceptions from 39 to 46)
• Shoes are also divided by families and also by season as you can see below:Winter Summer
• 5000 – 5300 Classic 2000-2300 Classic• 5301 - 5600 Moda 2301-2600 Moda• 5601 - 5900 Jeans 2601-2900 Jeans
StockroomYou must put each garment in its exact place according to:
Family (classic; moda; jeans; basic)Subfamily (trousers; knitwear; t-shirts)Reference number We have to take care of the hole number and it sequence.
5575 / 344 / 250From the smallest size to the biggest s-m-l-xlIn the stockroom every thing is arranged from left to right, and from topTo bottom, and from the smallest reference to the biggest reference.
Be gentle with the garments.
Labels information
• The size for different countries
• Article code
• Quality
• Color
• Bare code
The bare code is formed in a logical way as you can see below
• 0 6254 402 800 04
• 0 for clothes• 1 for shoes• 2 for perfumes
• Code - quality - color• Size• (01=XS 02=S 03=M 04=L 05=XL 06=XXL)
Price
all the available sizes for this model (the actual size is underlined)
Zara men’s trousers cuts
Waist
• Regular fit• Regular waist Rise
• Regular rise
• Straight leg
• Relaxed fit Leg
• Regular waist
• Regular rise
• Middle wide leg
• Straight fit• Low waist
• Middle rise
• Middle wide leg
• Loose fit• Regular waist
• Regular rise
• Wide leg
• Slim fit• Low waist
• Middle rise
• Tight leg
• Superslim fit• Low waist
• Low rise
• Tight leg
• Boot cut• Low waist
• Low rise
• Bell bottom leg
• Carrot fit• Tapered waist
• Dropped seat
• Tapered leg
2nd week Tgt – Reports - Delivery process –shipment feedback
Reports
– Cash
- 3 is a report where we can see the sales sorted by season, product type, amount & pieces-5 is a report where you can see the sales by hour (this report helps you to make a correct distribution of the shifts when you are making schedule)-24 is a detailed report of the sales which you can sort by section – season –subfamily – amount and quantity
-Productivity /department is a report where you can see the actual productivity of the store by department for any selected period of time.
(the ideal productivity should be around 100 euro)
– Tgt
• Subfamily report is updated every Tuesday around 8 Pm and contains information about last week sales, stock, rotation, exit and comparison with previous year.
• Top 40 is a report that is updated daily on the Tgt where you can find 2 columns in right column are the best selling 40 items of your store and in the left one are the best selling items from Romania and Hungary for Romania, and from all the stores in Bulgaria for Bulgaria.
On the same report you can find also top 10 best selling items received in the last 7 day (new models)
• Ranking by sections;
• Informe enviado vendido is a report that you receive by mail from your Tempe Product Manager containing information regarding received products per week/season, sales , stock, rotation and participation in sales.
• In the Country subfamily report you will find the same information from the Subfamily report but for all the stores in your country. This report is sent by AndreeaSanders.
• Budget report is a report received from the HR department with the following information:
– Sales value Sales in amount
– Budget value Sales target for current month
– % vs budget percentage reached until that day
– Estimated vs budget estimated percentage until end of the month
– Worked hours
– Budget hours
– % vs budget percentage of worked hours
– Working hours limit Hours limit regarding your estimated vs budget
– Actual productivity actual sales divided at worked hours
– Budget productivity Budget value divided at hours budget
– Cobertura shows the number of people assigned for every 100 square meters and it’s calculated like this:
– Worked hours /store program(how many hours the store was opened) *100/square meters
• Delivery process – Every time you receive a shipment you must follow the next steps:
– Divide the boxes according to sections , SRA for woman, CRO for men, NINO for kids section
– Divide the boxes into small boxes which contains folded garments (paqueteria) and big boxes which contains hanged garments (confection).
– One person will start scanning with a PDA the garments from the box and another will put price labels.
– When you finish scanning one box of garments you must compare the quantity result between the scanner quantity and the delivery note quantity.
– Divide the products by model
– After finishing the delivery process select 1 /size from the new models and take it to the shop
– Shoes are divided by section also by the color of tape used.
– Green & Red for MAN
– Yellow & Red for Woman
– Blue & Red for Kids
– You can receive 2 types of shoes:
• Packed in boxes - Collection
• Packed in bags - The cheapest shoes (Made in Asia) , most of them Jeans & Classic
• Shipment feedback
– At the end of the week you must send a feedback to Andreea Sanders regarding the good and bad points of the new products received during that week.
– It is recommended that the feedback is sent in a Power Point presentation or in a table with picture attached.
3 rd week Coordination Pda –Planning– I-tool
• PDA:
– Up-date (receiving master file),before every shipment
– Receive offer / send order
– Transfers between stores
– Transfer between stores confirmation
– Devolution is the movement which allow us make product returns to the central warehouse in Spain.
• There are 3 types of returns:– General return has the purpose to free up sales space and it’s programmed with a
proxi calendar & final frequency according to space available in each store.
– Special return has the purpose to redirect goods to areas with higher sales potential or withdraw items from store for quality or commercial reasons. (No calendar-Frequency according to situation of product)
– Reduced return is made at the end of every sales period with the purpose to send back to the central warehouse the unsold items.
– Register of faulties
– Shop window
• Shop to store window
• Store window to store
– Transfers out
• Uniforms
• Other transfers out
– Delivery process
– Soft update
• Planning• Weekly schedule must be done taking in consideration all the store needs for
every day (shipment-coordination-order-weekend –holidays-etc. )
• Daily planning is a very detailed planning of the staff for every important area in the shop (fitting room-distribution-stock-sales area )
Coordination
• Coordination is displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product
Steps to follow before making coordination:
– suggest to the management team the changes that need to be implemented in the store
– make a plan and check the reports before start coordination
– check the merchandise in the stockroom, to make sure that you have all the BSI exposed
– the coordinator must inform the manager about the plan and about the changes that had been done
– he can not remove from the shop floor any item without manager’s approval!!!
– explain to the sales assistants the basic coordination rules and make evaluation.
– expose the new items in key-selling points
– communicate with clients to acquire store feedbacks
– maintain an organized, visually appealing and welcoming store environment, making sure that all lighting fixtures, music and equipment are functioning.
– awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly.
Coordination PicturesThe coordination pictures we receive on the Tgt should be an inspiration for the
store changes. They explain the style we need to follow in a certain wall ,the color combination, the key items and the accessories we should use.
i-TOOL is the program where you are doing the attendance and you can see
and print different reports regarding sales, productivity, and attendance.
The reports you can find in I-tool are:
- 3 (which is a report where we can see the sales sorted by season, product
type, amount & pieces
-5 is a report where you can see the sales by hour (this report helps you to
make a correct distribution of the shifts when you are making schedule)
-24 is a detailed report of the sales which you can sort by section – season –
subfamily – amount and quantity
(you can print for any selected period 1hour-1week- 8 weeks …)
MaterialsNatural fibres:
• Cotton: its quality depends on the percentage of cellulose that contains.Smooth and flexible, easy to crease.Breathable. May be bleached and dyed but shrinks if washed at high temperatures.
• Silk: light and elastic. Thin and smooth to the touch.Absorbs humidity. May be damaged by agents such as perspiration. Must be dry cleaned at low temperatures. Use a cool dry iron.
• Wool: cool and heat protective.Easy to dye.Risk of pilling after various washes.“Pure wool” comes directly from the sheep, without any mixture.
• Linen: the number one summertime fiber.Creates a sensation of freshness.Easy to crease.Must be hand washed with cold water.
• Plush: cotton or silk fabric. The right side of the fabric is smooth and wrong side is rougher.Tends to lose its shape.
• Interlock: thick jersey knit.Face and surface are same.Tends to crease easily.Used for t-shirts.
• Knitted fabrics – circular knit
• Jersey: knitted fabric of various gauges (20,24 and 30).Tends to lose its shape slightly.
• Jacquard: each print is transformed into uniform mass of color.Thick fabric. Different on face and surface.
English knit: ribbed effect on both sides.Rough and highly flexiblePlain knit: The fabric looks different on the right and wrong sides.Plain and flexible. Tends to stretch.
• Pique: solid cotton, rough to the touch. It has geometrical drawings in relief. Face and surface are different. Not easy to crease.
• Ottoman: cotton or silk fabric with ribbed effect.Strong fabric not easy to crease.Makes horizontal stripes.Used mainly for shirts but also blazers
• Chambray: Lightweight filmy fabric.Used mainly for shirts.
• Prince of Wales( coming from England): wool fabric characterized by typical check design.Occasionally includes a fine stripe in a contrasting color between the checks.Used for trousers and jackets.
• Vichy checks: characterized by small regular checks. Cotton made.Normally combines white with another color.Sail cloth/Canvas: strong stiff fabric in cotton or with artificial fibers.Used for trousers, jackets and bags.
• Pinstripe: features many thin stripes.Used for shirts, trousers, jackets, ties…
• Gabardine: light resistant fabric. The most popular is cotton.Both sides are plain. Waterproof.Do not wash at high temperatures.Do not iron.Used for three quarter jackets, coats and trench…
• Tartan: irregular check print fabric (coming from Scotland).Used for shirts, jackets…
• Reversible/Double faz: the new seams may be in a different colour and finish.Used for jackets…
• Cambric: very fine fabric generally made from cotton or white linen.Finishes makes it different than other similar fabrics.Used for pocket handkerchiefs or shirts.
• Denim/Jeans: highly resistant and hard wearing cotton fabric.Colors fade after various washes.
• Bedford cord: light stiff fabric. Face and surface are different.Used for shirts, trousers.
• Flannel: slightly downy woolen surface.Used for linen, jackets or pajamas…
• Fil a Fil: fabric that alternates threads in different tones of the same color.Used mainly for shirts.
• Velvet: fabric with diagonal downy surface. Thick and comes in several varieties.Used for jackets, trousers…
• Velveteen: similar to velvet or to suede. Thick with a smooth surface. Used for external garments.
• Diamond cloth: fabric from natural fibers, mainly in wool or silk, with weft intertwining thread in different colors forming a pattern which reassembles this precious stone. It is a very resistant quality not easy to crease.Used for blazers, shirts and ties.
• Technical: particularly water and wind proof.Light, long lasting with low level of transpiration.Used for jackets, raincoats…
• Poplin: plain light fabric, generally in cotton or mixed with nylon.Used mainly for shirts, although also for summer shorts or pyjamas.
• Oxford: fabric with relief producing dual color effect.Used mainly for shirts.
• Corduroy: fabric with small velvety veins of varying thicknesses.Used for trousers, shirts, coats…
• Synthetic fibres (sintecice):
• Polyester: this is the most versatile of all fibers.It can be blended with natural fibers.Highly resistant to sunlight and does not lose its shape.Dries quickly and does not crease.Can be machine dried.
• Nylon: highly resistant.Untreatable and dries easily. Can be machine dried.Does not shrink or crease.
• Artificial fibres:
• Viscose: less absorbent than cotton.Fairly cool and breathable.Easy to crease and must not be spin dry.
• Acetate/Rayon: similar to viscose to touch although slightly more plastic effect.Cannot be home washed. Easy to crease.Used for lining.
Leather and finishes.
• Metalized. A finish which creates metallic shades of gold, silver or bronze.
• Patent leather. A special layer of varnish is used to achieve this effect. Comes in various colors.
• Polished. Transparent finish with increased shine.• Waxed. A special layer of wax is used to achieve this effect.
• Buffed. A faded and matted finish.• Cracked. A finish with a chipped effect.• Embossed. A finish with special raised design or pattern.• Worn. A finish with the appearance of worn leather.
4th week Order –evaluations- office contact persons –Spanish words
• Order
– Every store has 2 orders for Inditex and 2 for Tempe per week
– Inditex
• Wednesday (offer available from 8AM deadline 2PM )
• Sunday (offer available from 8AM Saturday-deadline 6 pm Sunday)
– Tempe
• Wednesday (offer available from 10 AM-deadline 12PM)
• Friday (offer available from 10 AM-deadline 12PM)
– On the offer you will find 4 tabs
• New tab contains information about the models that you will receive with the next shipment
• On the repo tab you can find items proposed to be replenishment with the next shipment. The proposed quantity can not be modified, but you can block the whole quantity.
• Order tab (collection) allows you to order how many pieces the store needs for the available items .
• Top (collection- items with low rotation) where you can also order the pieces needed in the store for the available items.
» Evaluations
– As a manager you should do periodically evaluations for your staff and also for the persons that are in training in your store.
– The holiday planning for staff/managers is done on special forms.
– You can find the needed forms for evaluations and holiday planning below:
Spanish words
• 1.PRODUSE/products/productos:- circular = t’shirt+ polo+sweatshirt/tricou+polo+hanorac
- punto/knitwear, jersey/toata familia de pulovere
- camisa/shirt/camasa
- camiseta/niky/tricou
- pantalones conj/suit pants/pantaloni de la costum(set)
- pantalones tejano/jeans pants, denim/blugi
- pantalones chandal/sport trousers/ pantaloni de trening
- blasier conj/suit blazer/sacou de la costum(set)
- cazadora/short jacket/geaca scurta
- abrigo/coat/palton
- gabardina/raincoat/geaca ¾
- chaqueta/jacket/geaca
- traje/suit/costum
- zapatillas/trainers/adidasi
- sudadera/sweatshirt/hanorac
- complementos/accesorii: - bisuteria/jewellery,/bijuterii:
- gemelos/tabs/butoni
- reloj/watch/ceas
- bufanda/scarf/esarfa, fular
- panuelos/handkerchiefs/batiste
- calzoncillo/underwear/chiloti, indispensabili - calcetin/socks/ciorapi
- bolsa/bag/geanta
- cinturon/belt/curea
- corbata/tie/cravata
• 2.MATERIALE/fabrics/tejidos:
- lino/linen/in
- algodon/cotton/bumbac
• - seda/silk/matase
• 3.MODELE/models, items/modelos:
- chaleco/sleeve less/fara maneci
- basicos, basiques/basics/basic-uri
- estampados/prints/imprimeuri
- cuellos/collars/gulere
- rayas/stripes/dungi
- cuadros/checks/patratele
- lavados a la piedra/stone washed/prespalate
- arrugados/wrinkled/sifonati, ridati
- pantalones de pinza con veulta/pleated turn-up pants/pantaloni intorsi, rasuciti- cortas (cortar = a scurta)/short/scurte
- sastreria/tailoring/croitorie = croit manual
- hilo/stitching/lipiri
- parches/patches/buzunare
• 4.CULORI/colors/colores:
- verdes/greens/verzi
- rojos/reds/rosii
- gris medio/greys/gri
- molvas/mauves/mov
- azules/blues/albastre
- vino lavados/burgundy/grena
- ligero/light/deschis
• 5.ALTE CUVINTE:
- salids/lisos/neted
- transmute/to transform/a preface, a schimba, a transforma
- semejantes/similar/asemenea, similar
- acierto/key/cheia, ideea
- galgas/gauge/masura standard
- mezclados/mixed/amestecate, combinate
- terminados/finishes/finisaje, detalii
- proporciones, volumes/ large sizes/marimi mari, voluminoase
- veraniegos/summerish/varatice
TRANING CHECK LIST
• 1ST Week
Monday Shop presentation
Stock presentation
Reposition
Closing
Tuesday Customer service (6 minimums)
Arranging clothes on hangers
Replacing sold items
Fitting room
Wedneday Stockroom organisation
Follows store daily planing
Labels information
Learn colors
Thursday Tara
Face out
Reservation
Alteration
Restos
Sizes
Friday 24
Shoes families
Trousers cuts
Saturday evaluation & recap
Sunday - OFF
2nd week
Monday Delivery process
Stock distribution
Placing the new products into coordination
Tuesday – Tgt Coordination pictures
News
Product catalog
Store locator
Goods
Help
A1 mail
A2 Sales book
Wedneday - Reports 3
24
Productivity
Lugera
Budget vs hours (HR report)
Subfamily
Country subfamily report
Top 40
Ranking by section
Top 10 visual
Informe enviado vendido
Novedades report
Thursday Delivery process
Stock distribution
Placing the new products into coordination
Friday - shipment feedback
Saturday - evaluation week 1 , 2 & recap
Sunday – off
3rd week
Monday Delivery process
Coordination• Rules colors materials new items cut-price
• Lights basic collection BSI prices
• Monoproduct wall structure pictures
Tuesday – Pda Update
Transfer between stores
Transfer between stores confirmation
Returns (devolution)
Register of faulties
Transfers out– Uniforms
– Other transfers out
Shop window
Wednesday I-tool
– 3
– 18
– 24
– 5
– bsi
– Productivity
– Attendance report
– Discount employee
Thursday Schedule & Daily planning
Holidays planning
Delivery process & coordination
Friday Shipment feedback
Materials
Types of shoes (blucher, ingles, bamba, deportivo, driver, etc.)
Saturday evaluation week 1, 2 , 3 & recap
Sunday - off
4th week
• Handling store needs by themselves +
Monday
Spanish words we use in Zara
Coordination during sales period
Tuesday
Office contact persons
Shoes book
Types of furniture
Wednesday
Order without pictures available on the Pda
finding the items from the offer in the store just by reading the description
• Tempe
• Inditex
Thursday
Inventory procedure
Company's internal rules
Friday
Hiring & resigning procedure
Administrative procedures (Delivery note, Product reception note[NIR] )
Cash rules
• Returns
• Changing shifts
• Cancellation receipt
Saturday
Final evaluation
• Order– Tempe
– Inditex
Sunday – off
Week 1 Trainer Manager in training
Name
Signature
Week 2 Trainer Manager in training
Name
Signature
Week 3 Trainer Manager in training
Name
Signature
Week 4 Trainer Manager in training
Name
Signature
top related