AtlasCamp 2014: Building the Right Thing
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June 3-5, 2014 | Berlin, Germany
Building the Right ThingSherif Mansour, Principle Product Manager, Atlassian
Understand the problem
Define thesolution
Tell your story
Define thesolution
Tell your story
Understand the problem
The Homer
!public class William extends Persona { private static final String jobTitle = "..." ...
1
Focus roadmap & dev
2
Create better experiences
3
Improve marketing
Modelled from interviews
1
Focus roadmap & dev
2
Create better experiences
3
Improve marketing
http://bit.ly/ADG-Personas
Do you really understand why?
NO ONE USES REPORTS
MANY BUGS CONFUSING UI DIDN’T KNOW
why?
MORE TESTING
BROWSER SUPPORT
NO DEFAULT VALUES NO HELP NEVER
ANNOUNCED CLARIFY UI
MORE TESTING
BROWSER SUPPORT
NO DEFAULT VALUESNO HELP
NEVER ANNOUNCED CLARIFY UI
Now Later Not worth it
PersonasTry them. Start interviewing.
Ask “Why?”Find root of the problem before you get started.
Understand the problem
Define thesolution
Tell your story
Define thesolution
Tell your story
Understand the problem
• Body Level One!• Body Level One!
• Body Level Two!
• Body Level Two!• Body Level One!
• Body Level Two
Insert title here
BEFORE
AFTER Spaces People Calendar CreateSpaces
Choose carefully.
FRICTIONFRICTION
your awesome feature
Journey Mapping
<plugin-‐info> ... <param name="post.install.url">/admin/calendar/postinstall.action</param> ... </plugin-‐info>
atlassian-plugin.xml | https://developer.atlassian.com/x/fwAN
https://developer.atlassian.com/x/nIDg
Draw the journey.
fake ittill you
make it
http://developer.atlassian.com/design
fake ittill you
make it
SAVE $$$
fake ittill you
make itSAVE TIME
RIGHT THING
Choose carefullyBeware of the “domino effect”.
Get the journey rightMap out how someone “enters” and “exists” the feature.
Get feedback before you startFake to validate you are building the right thing.
START
`
Understand the problem
Define thesolution
Tell your story
`
Understand the problem
Define thesolution
Tell your story
Hero shot
One-linepitch
Three Pillars
Hero shot One-line pitch Three pillars
Build your box
What if I didn’t have any
documentation?
5 months
20,000unique visitors
20,000
5,000,000+Confluence users
Assume you don’t have
release notesEven if you’ve got a
flashy video of a
good looking guy!
Build your boxHero shot, pitch and three pillars. Before you start.
Assume no docsIt changes how you build your solution.
`
Understand the problem
Define thesolution
Tell your story
Understand the problem
Define thesolution
Tell your story
`
Thank you @sherifmansour! sherif@atlassian.com
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