Transcript
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TYBEE ISLAND TOURISM
STUDY, 2014
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STUDY, 2014
OUTLINE1. Introduction2. Surve o! T"ee I#$%nd &i#itor#
'. &i#itor E()enditure *%ttern#4. E#ti+%ted Annu%$ &i#it%tion %nd Roo+Ni-t#/. Econo+ic I+)%ct An%$#i#. i#c%$ I+)%ct An%$#i#. indin-# Re$%ted to Be%c Renouri#+ent
Studie#3. onc$u#ion
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1. INTRODUTION• E(%+ine %#)ect# o! te touri#+ econo+ on T"ee I#$%nd, 5eor-i%.
• E#ti+%te tot%$ nu+"er o! %nnu%$ vi#itor# %ndroo+ni-t de+%nd.
• E#ti+%te E+)$o+ent %nd Bu#ine## Revenueecono+ic i+)%ct#.• Oni#$%nd %nd o6i#$%nd
• E#ti+%te 7#c%$ i+)%ct# on T"ee I#$%nd, te ito! S%v%nn%, %nd %t%+ ount.
• indin-# re$%ted to "e%c renouri#+ent %re
)re#ented.
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2. SUR&EY O TYBEE
ISLAND &ISITORS
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SUR&EY8 BASIS•9%$:u) #urve8 123 intervie;# 2.?, ;it @/?con7dence• Oct, Nov in 201'
• M%rc, M%, une, u$, Se) in 2014
• Loc%tion#8 Li-tou#e, 2nd St C #out, *ier
•De+o-r%)ic#, #ocioecono+ic, %nd )oint o! ori-in
•An%$e vi#itor e()enditure )%ttern#
•o+)%ri#on %cro## v%riou# #u"-rou)#• %t%+ ount
• 5eor-i%
• Outo!#t%te
• Tr%ve$ ;it or ;itout ci$dren
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&ISITORS8 STAY C
*OINT O ORI5IN
%t%+ ount
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*OINT O ORI5IN8
STATE
GA SC TN NC AL KY OH IL FL WV
2.4?
3.8%3.1%3.0%2.2%2.1%1.7%1.5%1.3%0.9%
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*OINT O ORI5IN8 5A
OUNTY
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*OINT O ORI5IN8 'DI5IT FI* ODED%r:er
re-ion#indic%tei-erconcentr%tion#
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TRA&EL METGOD TO
TYBEE AND*RE&IOUS &ISITS
%r @2?
*$%ne to S%v%nn%, c%r to T"ee /? Oter 2? Recre%tion%$ veic$e 0?Motorco%c>-rou) tour>"u# 0? Motorcc$e 0?
o! vi#itor# !ro+ H'0 +i$e# %;% %d )reviou#$ vi#ited !or 4./ d
o! vi#itor# !ro+ '0 +i$e# %;% %d )reviou#$ vi#ited !or '. d
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GARATERISTIS
*ARTY SIFE ANDGILDREN
Party S!" C#$r"& ' A(" 18
).*
2.7
3.5
2.2
C#at#a+ C,-&ty
Aver%-e )%rt #ie !or %$$ re#)ondent# ;%# '. )eo)$e%nd 40.1? re)orted tr%ve$in- ;it ci$dren
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DEMO5RA*GI
INORMATION8 A5E37.1% 3*.0%
21.2%
5.3%
0.5%
29.3%
33.*%
2*.9%
7.)%
2.7%
C#at#a+ C,-&ty
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DEMO5RA*GI
INORMATION8GOUSEGOLD INOME
10.*%
2).0% 18.2% 17.8%
7.8%
21.5%
@.1?
20./? 1@./?
14.4?
3.@?
27.*%
C#at#a+ C,-&ty
G",r(a &,t C#at#a+/ ,r ,-t" G",r(a
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O&ERNI5GT
AOMMODATIONS)1.2% 39.*%
10.*%*.2%
1.9% 0.)%
37% , t,r #a ,"r&(#t a,++,at,&.*2% , 4a a,++,at,& "r" ,& Ty6"" I$a&
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ROOM NI5GTS BY
*ARTY OM*OSITION
1.3
3.95
1.51.3
3.5).9
1.9
G",r(a O-t" G",r(a
T#" &-+6"r , r,,+ &(#t ,r a$$ t,r a ).
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LEN5TG O STAY ON
TGE BEAG
'1 #,-r 23 #,-r 35 #,-r 58 #,-r 8 #,-r
2.5%
1*.5%
)).8%
23.8%
12.)%
2.5%
19.*%
50.*%
22.2%
5.1%
L,a$ N,&$,a$
,t t,r t"&" t, tay ,& t#" 6"a# r,+ 3 t, 5 #,-r
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'. &ISITOREJ*ENDITURE
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AOMMODATION
S*ENDIN5:7*3.17
:89).90
:**3.39:)79.79
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OST O
AOMMODATIONS
1.3%
2*.)%
18.9%
23.5%
7.0%
22.9%
7.3%
2.2?
21./?
2.'?
4.4?
12.4?
C,t P"r N(#t;
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*ATTERNS *ER
*ERSON *ER DAYA"ra(" 4"r 4"r,&4"r ay
C#at#a
+
C,-&ty
G",r(
a
O-t
"
G",r(
a?&&( a&
@""ra(":18.71 :27.32 :22.82
"r"at,&a$
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EJ*ENDITURE
*ATTERNS8 BY *OINTO ORI5IN:33.79
:90.7*
:*0.*2
?a$y A(.
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EJ*ENDITURE
*ATTERNS BYGILDREN *RESENT:30.*1
:).57 :).78
:10.)3 :10.72 :10.)9
:0.*7:3.)2 :3.17
K1'.0@ K2.22 K2.01
K'.34
K./
K/.41
K0.'3 K1.00K1.
S4"&&( 4"r 4"r,&ay tra"$&( t# #$r"&E :27.7S4"&&( 4"r 4"r,&ay tra"$&( t#,-t #$r"&E :9
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REOMMENDATIONS
ROM RES*ONDENTS
0%
10%
20%
30%
)0%Ar"a I"&tF" ,r I+4r,"+"&t
C#at#a+ C,-&ty
G",r(a &,t C#at#a+/ ,r O-t" G",r(a
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4. ESTIMATED ANNUAL&ISITATION C ROOM
ANNUAL &ISITORS C
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ANNUAL &ISITORS CROOMNI5GT
DEMAND• "t#, t, "t+at" 6a" ,&E
• -r"y "=4"&t-r" ata• ,&"&ta$ &-try 4"&ata• (r, r,,+ a$" ta= r""4t
ata/
• A&&-a$ tat,&E 1;0));000• A&&-a$ r,,+&(#t "+a&E2)7;500.
• 52% Vaat,& "&ta$ )8% H,t"$•FY1) H,t"$,t"$ Ta= ""&-"E :2.3+$$,&
• *2% Vaat,& "&ta$ 38% H,t"$
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&EGILE OUNT C
ROOM TAJES
0%
2%
)%
*%
8%
10%
12%
1)%
1*%
18%
20%
,&t#$y S#ar"E,,+ Ta=" 2008201)/ a&
V"#$" 201)15
,,+"&ta$Ta="
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/. EONOMIIM*AT
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EONOMI IM*AT
SUMMARY
,&$a& ,$a&
1225
1*)3
E+)$o+ent
,&$a& ,$a&
:93;1*3;000
:81;100;000
Bu#ine## Revenue
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EM*LOYMENT IM*AT BY MAORSETOR8
ONISLAND
Lod-in- 42?
Re#t%ur%nt# 21?
Ret%i$ #tore# 10?
Recre%tion C Tour# '?
Tr%n#)ort%tion 1?
Oter 2'?
BUSINESS RE&ENUE
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BUSINESS RE&ENUEIM*AT BY MAOR
SETOR
Lod-in- Re#t%ur%nt# Ret%i$ #tore# Oter Tot%$:0
:10;000;000
:20;000;000
:30;000;000
:)0;000;000
:50;000;000
:*0;000;000
:70;000;000
:80;000;000
:90;000;000
:100;000;000
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BUSINESS RE&ENUE IM*AT BYMAOR SETOR8
OISLAND
Lod-in- 4?
"ta-ra&t 15%
Ret%i$ #tore# /?
Recre%tion C Tour# 2?
Tr%n#)ort%tion 0?
Oter '2?
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. ISALIM*AT
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SOURES O
5ENERAL UNDRE&ENUE2;)81;500
2;23*;000
707;000
Sa$" Ta= J H,t"$C9,t"$ Ta= A""&-"
1.3% 0.4%
Percent of General Fund Revenue
23.0%
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*RO*ERTY TAJES
• Te e6ect on re%$ )ro)ert t%(+i$$%-e r%te# i# co+)uted under te%##u+)tion t%t in te %"#ence o!te t%( revenue -ener%ted " T"eeI#$%nd Touri#+, +unici)%$itie# ;ou$d#i+)$ r%i#e te +i$$%-e r%te too6#et te %"#ence o! #uc revenue.
• A"out K/0 )er K2'0,000 ou#e.
39.3
30.39
39.98
30.97
$$
2015 $$ O"t $$
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BUD5ET ANALYSIS• One +e%n# o! %##e##in- te 7#c%$ i+)%ct o!touri#+ on T"ee I#$%nd i# to co+)%re te #ource#o! revenue %nd e()enditure !or nonco%#t%$ citie#in 5eor-i%, t%t #%re #i+i$%r econo+ic %nd
de+o-r%)ic c%r%cteri#tic# ;it T"ee I#$%nd,"ut do not %ve % trivin- touri#+ #ectorco+)%r%"$e to t%t o! T"ee I#$%nd.
• Te re#u$tin- di6erence# in e()enditure# c%n
ten "e %ttri"uted to te )re#ence o! touri#+ on T"ee I#$%nd.
• Te citie# t%t ;ere !ound to "e #i+i$%r to T"ee,;itin 5eor-i%, %re S)rin-7e$d, %#)er, $eve$%nd,Ro#ton, L%voni%, G%ir%, St%t%+, %nd 5r%.
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BUD5ET ANALYSISEJ*ENDITURE *ER A*ITA BY
ATE5ORY
:
:200
:)00
:*00
:800
:1;000
:1;200
:1;)00
:1;*00
:1;800
CtyA"ra("
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BUD5ET ANALYSIS
5ENERAL UNDRE&ENUE *ER A*ITA
:
:100
:200
:300
:)00
:500
:*00
:700 CtyA"ra("
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. INDIN5S RELATED TOBEAG
RENOURISGMENT
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&ISITOR RES*ONSES8
0%10%
20%30%)0%50%*0%70%
I Ty6"" @"a# "r" (,&"; y,- ,-$K
C#at#a+ C,-&ty G",r(a &,t C#at#a+/
O-t" G",r(a
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ONSEUENES O
BEAG EROSION•
I! tere ;ere no T"ee "e%c, @2./? !e;ervi#itor# ;ou$d co+e to te I#$%nd.
• Lo#t t%( revenue8•it o! S%v%nn%8 K2.1 +i$$ion•%t%+ ount8 K2,000
•
not inc$udin- T"ee $od-in- t%( revenue !or Tr%deenter.
• A##u+in- )ro)ert t%(e# ;ou$d "e r%i#ed too6#et ti# $o## o! revenue,• it o! S%v%nn%8 incre%#e to '@.@/ +i$$# !ro+
'@.2@@ +i$$#• %t%+ ount8 incre%#e to '0.' +i$$# !ro+ '0.'3@+i$$#
• it o! T"ee I#$%nd touri#+re$%ted revenue
+ote$ t%(e#, )%r:in- revenue!%$$# %"out 4./ +i$$ion.
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3. ONLUSION Touri#+ on T"ee I#$%nd e%vi$ #%)e# econo+ic%ctivit on te i#$%nd.
• 1,044,000 %nnu%$ vi#itor# !ro+ ' #t%te# %nd over#e%#
• Ne%r$ 2/0,000 roo+ni-t#• 32? o! ;or:er# in T"ee e#t%"$i#+ent ;or:er# #u))orted " touri#+
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