Transcript
Facebook Shares Reach All-Time High http://www.bloomberg.com/news/2013-09-11/facebook-shares-reach-all-time-high.html
Selected Business Article
Nina Zovko Professor Klinkowstein
Nina Zovko Professor Klinkowstein
Facebook app on a mobile device
Summary
• Wireless users grew 51% to 819 million in one quarter
• Shares grew 3.3% to $45.04 • Growing demand for mobile-advertising products
through smartphones
Nina Zovko Professor Klinkowstein
Social Circumstance
• Student Center cafeteria • Students age 18-25 • Using phones instead of eating/communicating
Nina Zovko Professor Klinkowstein
Ethnographic Research
Nina Zovko Professor Klinkowstein
Corner view of the Student Center Cafeteria
Ethnographic Research
Nina Zovko Professor Klinkowstein
Large view of the Student Center Cafeteria
Ethnographic Research
Nina Zovko Professor Klinkowstein
Delaney gazing at her phone and not eating
Ethnographic Research
Nina Zovko Professor Klinkowstein
Delaney looking at her Facebook app
Ethnographic Research
Nina Zovko Professor Klinkowstein
Delaney looking at her phone and not eating
Ethnographic Research
Nina Zovko Professor Klinkowstein
Diana taking a bite of food with her phone right next to her
Ethnographic Research
Nina Zovko Professor Klinkowstein
Diana leaving her food and looking at her phone
Ethnographic Research
Nina Zovko Professor Klinkowstein
Both Delaney and Diana looking at their phones
Ethnographic Research
Nina Zovko Professor Klinkowstein
Video of Delaney looking at her phone while not eating/talking
Ethnographic Research Observations
Delaney Gilbride: • Took one sip of her drink when
her phone lit up with a notification
• After did not lift head or talk while she focused on her phone applications
• Scratched her neck in annoyance of something she was looking at
Nina Zovko Professor Klinkowstein
Ethnographic Research Observations
Diana Pedra: • Slumped on the seat looking
tired/sick with phone in hand • Looked at her food and said
“Hello” before checking her phone as if on command
• Silence as she fixed her glasses and searched through her phone
Nina Zovko Professor Klinkowstein
Ethnographic Research Findings
Delaney Gilbride: • Claimed she didn’t feel hungry
when she was looking at her phone
• Didn’t think to talk while on her phone
• Couldn’t go one meal without checking on it
Nina Zovko Professor Klinkowstein
Ethnographic Research Findings
Diana Pedra: • Claimed she didn’t notice me
staring at her • Used her phone when a
notification popped up then used other applications
• Couldn’t go one meal without using her phone
Nina Zovko Professor Klinkowstein
Nina Zovko Professor Klinkowstein
Diagonals_Visual Research
Nina Zovko Professor Klinkowstein
Arcs_Visual Research
Nina Zovko Professor Klinkowstein
Irregular Shapes_Visual Research
Nina Zovko Professor Klinkowstein
Grids_Visual Research
Nina Zovko Professor Klinkowstein
Monochromes_Visual Research
Nina Zovko Professor Klinkowstein
Neutrals_Visual Research
Nina Zovko Professor Klinkowstein
Highkey_Visual Research
Nina Zovko Professor Klinkowstein
Lowkey_Visual Research
Nina Zovko Professor Klinkowstein
Combinations Research
Nina Zovko Professor Klinkowstein
Black & White Combination Research
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