Transcript
WNconf 13-14 February 2017
Prague
Odnoklassniki As a Gateway to Russian Speaking Market
Artur Shakalis Head of Games platform
OK.RU
Mail.ru Group
Main differences between Facebook and OK.RU
Most popular genres
Most valuable genres
* In most popular age group 31 to 45 yo.
OK.RU helps with monetization
Credits
Lotteries
* Bonus for everyone! Buy Oks in the game and receive up to 35% bonus.
Contests in the game
Game producing
Detailed game review. Competitor’s analysis. List of recommendations.
Need producing? Apply here:
https://apiok.ru/wiki/pages/viewpage.action?pageId=85591035
Vladimir Tomko
Secrets of the Past
Total amount of game invites sent: +288%;
Total amount of game invites accepted: +34%;
Total amount of notifications positive feedback: +15%;
Total amount of viral game installs: +29%.
ARPPU: +16,07%;
LTV: +5,09%;
Native (iOS/Android) Mobile games
What do we propose?
Audience of dedicated gamers
Cross platform distribution
Stair-step advertisement
Help and producing if needed
Terms
50/50 share after PlayMarket/AppStore deductions
OK viral system must be integrated
Game must be localized
Integrated OK authorization
The only supported ads system is Target@Mail.ru
All the payment reporting methods are integrated
HTML 5 games
Pirates treasures
http://ok.ru/game/piratetreasures
Pirates treasures
http://ok.ru/game/piratetreasures
Games in messenger
100% cross-platform application
Games in messenger Audience
• New game receives 500-3K installs a day • Most popular audience 5-18 years old, 50/50
m/w
Monetization possibilities
In-app purchases
In-app adds
Virality
top related