Armani-Si Ebuzzing Final Report Mar2014

BR ARMANI SI (Social)CAMPAIGN REPORT

CAMPAIGN FROM 03/03/2014 TO 03/09/2014

PLAYER STATSARMANI SI BR

Video reporting : BR Armani Si (Synthesis)

EXECUTIVE SUMMARYCAMPAIGN DETAILS

Start date

VIEWS

119,506

BUDGET

Video reporting : BR Armani Si (Synthesis)

03/09/2014

PAID VIEWS IMPRESSIONS

307,665

134,239 20,200

DELIVERED VIEWS CLICKS

CTR

15.05%$28,682

03/03/2014End date

CLICKS/ IMPRESSIONS

5,618

TOTAL MEDIA VALUE

VIDEO – FREE MEDIA

ENGAGEMENT – EARNED MEDIA

112%VIEWS OVER DELIVERED

14,733

NUMBER OF FREE VIEWS

0.24

BOOKED CPV

0.21

DELIVERED CPV

$3,535

TOTAL MEDIA VALUE

4

NUMBER OF ARTICLES WRITTEN ABOUT CAMPAIGN

SHARES

4,000

ARTICLE MEDIA EQUIVALENT

FREE AND EARNED MEDIA

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EVOLUTION OF SHARES

Video reporting : BR Armani Si (Synthesis)

COMMENTS

5,618

SHARES

19.23%

ENGAGEMENT RATE

398 748

3 354 1 118

The interaction rate is the numerical way to monitor the audience’s connection with the campaign’s content and it is measured as clicks plus shares, divided by the total views.

This campaign was received with an interaction rate of 19.23%.The video had a total of 5,618 shares. 3,354 shares in Facebook, 1,118 on Google +, 398 on Twitter and 748 on Pinterest.

SHARE RATE

4.19%

ENGAGEMENTARMANI SI BR

Video reporting : BR Armani Si (Synthesis)

As you can see on the graph, 81% of the total views (108,390) viewed the video continously until the end.

Articles- Social

Video reporting : BR Armani Si (Synthesis)

http://www.achadosdabia.com.br/2014/03/04/si-giorgio-armani/

Articles- Social

Video reporting : BR Armani Si (Synthesis)

http://www.coisasdediva.com.br/2014/03/armani-si/

Articles- Social

Video reporting : BR Armani Si (Synthesis)

http://www.dicasemoda.com.br/conheca-si-o-lancamento-da-armani-que-vai-te-surpreender/

Articles- Social

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http://www.grzero.com.br/surpreenda-se-com-si-nova-fragrancia-da-armani/

Screenshots- Social

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http://www.alinefranca.com.br

Screenshots- Social

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http://www.vivaoluxo.com.br/

Screenshots- Social

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http://www.blogdarafa.com.br/

Screenshots- Social

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http://capricho.abril.com.br

Screenshots- Social

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http://www.rafinhagadelha.com.br

Screenshots- Social

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http://www.maridalla.com.br

Screenshots- Social

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http://blogdamy.com/

Screenshots- Social

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http://modices.com.br/

Screenshots- Social

Video reporting : BR Armani Si (Synthesis)

http://www.blogdaaliceferraz.com.br

Screenshots- Social

Video reporting : BR Armani Si (Synthesis)

https://www.facebook.com/Fashionismo

BR ARMANI SI (Captiview)CAMPAIGN REPORT

CAMPAIGN FROM 03/03/2014 TO 03/04/2014

CaptiviewCAMPAIGN DETAILS

Start date

20,000

BUDGET

03/04/2014

PAID VIEWS IMPRESSIONS

50,278

25,110 5,708

DELIVERED VIEWS CLICKS

CTR

22.73%

03/03/2014End date

$4,000

Screenshot-Captiview

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http://brasil.elpais.com/

Screenshot-Captiview

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http://brasil.elpais.com/

Screenshot-Captiview

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http://papofeminino.uol.com.br/

BR ARMANI SI (Native)CAMPAIGN REPORT

CAMPAIGN FROM 03/03/2014 TO 03/09/2014

NativeCAMPAIGN DETAILS

Start date

100,000

BUDGET

03/09/2014

PAID VIEWS IMPRESSIONS

310,880

120,643 13,220

DELIVERED VIEWS CLICKS

CTR

10.96%

03/03/2014End date

$16,000

Screenshot-Native

Video reporting : BR Armani Si (Synthesis) http://www.fashionismo.com.br/

Screenshot-Native

Video reporting : BR Armani Si (Synthesis)

http://vogue.globo.com

Screenshot-Native

Video reporting : BR Armani Si (Synthesis)

http://brasil.elpais.com

Screenshot-Native

Video reporting : BR Armani Si (Synthesis)

http://revistaglamour.globo.com

Screenshot-Native

Video reporting : BR Armani Si (Synthesis)

http://www.dicasdemulher.com.br

Karen MorenoSALES MANAGER

E karen.moreno@ebuzzing.com

MOB (786)514-1991

USERNAMELOGIN DETAILS FOR FULL REPORTING DASHBOARD

URL

USERNAME

PASSWORD

Social.ebuzzing.com

SiArmani

SiArmani